Is vacation and leisure the main reason for residents to travel during the Spring Festival holiday?

On February 7, the State Council Information Office held a press conference on ensuring the operation of the consumer market, cultural activities, and holiday tourism during the 2018 Spring Festival. Wang Xiaofeng, deputy director of the National Tourism Administration, said at the meeting that the Spring Festival is a festival for visiting relatives and friends and family reunions, and the characteristics of family tourism are obvious. Comprehensive tourism market bookings and other forecasts: During the Spring Festival, the national domestic tourism market will reach 385 million people, a year-on-year increase of 12%, and domestic tourism revenue is expected to reach 476 billion yuan, a year-on-year increase of 12.5%.

Wang Xiaofeng revealed that according to surveys, vacation and leisure have surpassed sightseeing and become the first motivation for residents to travel during the Spring Festival holiday. 50.5% of tourists choose vacation and leisure to relieve work stress, and 48.9% choose sightseeing to expand their world. Health and leisure tours such as hot spring tours and health tours attract the most attention from tourists. In addition, the proportion of tourists who use discovery and exploration as their travel motivation reaches 36%, indicating that more and more tourists are pursuing quality tourism. Sports and leisure products combined with ice and snow tours, high-tech experience products combined with study tours, ecological picking, food tasting and other highly personalized and experiential tourism products combined with family tours are very popular and are expected to usher in a new era. More tourists.

Wang Xiaofeng emphasized that the National Tourism Administration has taken a number of measures to increase supervision to ensure that tourists enjoy a high-quality experience during the Spring Festival. The first is to require tourism authorities in various places to arrange 24-hour holiday duty and open channels for complaints. Strengthen the monitoring of passenger flow in scenic spots and prepare emergency plans. The second is to deploy various localities to carry out "Operation Sharp Sword" for market rectification from February 1 to March 15. The third is to strengthen the supervision of hot winter tourist routes and comprehensively carry out integrity management education for tourism practitioners so that tourists participating in ice and snow tourism can enjoy the fun of ice and snow. The fourth is to publish a batch of typical cases and records of uncivilized tourism behavior to play a role in deterrence and education.