Ningde makes tourism IP look good and more fun.

Since the summer vacation, the tourism in Baishuiyang Scenic Area in Pingnan County has accelerated to pick up. On August 6th, Baishuiyang Scenic Area received more than 1.26 million tourists, setting a record for a single day in the past three years. The popularity of the cultural tourism market benefits from a series of activities, such as the short video contest, the Warriors Surfing Challenge, and the Talent Shop, which are carefully held in the county.

In order to further stimulate the vitality of the cultural tourism market, Ningde launched seven special tourism products, such as She ethnic customs experience tour, to accelerate the release of the attraction of special tourism IP to tourists, and the cultural tourism economy ran out of recovery acceleration. Ten measures to promote tourism consumption have injected into the development of tourism since the implementation plan of Ningde's hot tourism market was released last month. Cardiotonic? There are many people in key scenic spots, hotels and homestays? A room is hard to find? .

Multiple supply

The successful crossing of the first Fujian Taimushan Tunnel attracted nearly 300 half marathon and full marathon enthusiasts, and more than 6 million people watched the live broadcast online.

Different from the previous flat marathon, the track is located in Taimu Mountain Scenic Area, which is hundreds of meters above sea level and has beautiful scenery. The stage is 8 kilometers long and is divided into elite group and mass group. Passing through Zhu Caotang Site, Guoxing Temple, Lanxijian, Yiwa, Qixing Cave, Dishui Cave and other major attractions, it finally reaches Couples Peak Square. ? Every step and paragraph has different scenery, and the whole competition is interesting. ? Player Ruan said to him,? I hope I can continue to participate next year. ?

? We carefully plan and constantly cultivate brand sports events, such as cycling, tunnel crossing, beach volleyball and sea fishing. To create an integrated IP for cultural tourism. ? Zhang Libing, director of the fuding city Municipal Bureau of Culture, Sports and Tourism, introduced that Fuding has integrated and upgraded its cultural and sports travel services, made every effort to build a tourist punching place, promoted cultural and sports resources to become tourism resources, and cultivated a new space for guests and friends to enjoy a better life.

In order to enlarge and strengthen the cultural tourism economy and make the cultural tourism market interesting, Ningde City issued an implementation plan to become a hot cultural tourism market, focusing on seven special tourism products, such as the tea-seeking tour of millions of tea drinkers, the experience tour of the She nationality, the surfing tour, the cultural photography tour, the paradise tour, and the homesickness tour, as well as a summer vacation and health care tour, thus accelerating the release of the attraction of the special tourism ip to tourists. At the same time, ten measures to promote cultural tourism consumption in Ningde City were issued. Develop personalized preferential schemes for different tourists, such as self-driving tourists? Accommodation fee? , fit? Stay one night and get one free? It ignited the passion of many tourists.

With the implementation of a series of policies and measures and the superposition of the summer tourist season, many places in Ningde have launched? Cool in summer? Research activities? Outdoor challenge? And so on the theme activities of cultural tourism. Zherong County held Maxian New Folk Culture Tourism Festival and Yuanyang Grassland Tent Camping Festival. Research practice and summer camp activities were carried out in Luofeng Village, Jinyi Jiayuan and other scenic spots in the west street of Gutian County, attracting more than 500 primary and secondary school students to experience/kloc-0; The first motorcycle rider carnival was held in zhouning county, attended by more than 500 motorcycle riders from 40 teams inside and outside the province.

Joint marketing

? China Slow City? Long life and glory? The global tourism promotion exhibition was held in Fuzhou last month. On the day of the event? 18 degree summer, in? Hey? Are you online? Ten thousand people traveled to Zherong simultaneously, and nine special tourist lines or through trains in the province officially set off to transport tourists to Zherong.

? Zherong county is the first in the province? China's hometown of longevity? It gave birth to the most intangible culture in Ningde. ? Zhang Xiaorong, secretary of Zherong County Party Committee, said? Welcome everyone to visit Zherong often. How about a game? A trip that says go and go? . ?

In order to further promote tourism brands, Ningde explores around? There are activities in the month, are there any highlights in the season? Target, organization? Shanhai Ningde? Four seasons meet? Blessed state? County cultural tourism promotion activities on January 1st. Drive into thousands of households? Is tourism helpful for rural revitalization? And other promotional activities.

Combined with the characteristics of summer vacation, pingnan county put travel advertisements in Fuzhou taxis, buses, Fuzhou subways and xiamen metro, and jointly planned and put them in with talents from Tik Tok, Weibo and Xiaohongshu? What made Pingnan? The short video of the topic triggered a hot discussion on the whole network. Tik Tok has been played more than 654.38+054 million times since the topic was published.

Fuan strengthens exchanges and cooperation with Fujian Tourism Investment Group, Zhejiang International Tourism Group and other industry leaders, taking Baiyun Mountain Scenic Area as the core, and comprehensively integrates key cultural tourism projects in provinces and cities such as Muyang Scenic Area Comprehensive Development, Chengyang Palm Mountain, Baizhuyang Five Hundred Miles Soviet Area and Sandu 'ao Cheng Jianfu Cultural Tourism Zone, so as to realize beading and connection of scenic spots. Nowadays, the key scenic spots in Fu 'an are full of popularity, and the camping tent in Baiyun Mountain has also become a scene.

Release potential

36 cultural tourism enterprises in Xiapu jointly launched? 0703? Exclusive benefits to help epidemic prevention personnel such as Xia travel. Bring a full sense of gain.

Relying on the advantages of mountain and sea resources, Xiapu County accelerates? Travel+photography, homestay, leisure, entertainment, camping? The development and creation of new formats of cultural tourism? Beach photography paradise? Leisure resort? Waiting for a number of hot stamping business cards, so that epidemic prevention workers can gain different travel experiences.

Discounted benefits are not only for epidemic prevention personnel, but also for hotel and catering operators.

At Shi Jianhai B&B in Dongbei Village, Sansha Town, Xiapu County, housekeeper Li Zifeng told reporters that Shi Jianhai B&B has occupied 85% since it resumed operation.

In order to speed up the market recovery, Ningde introduced a number of measures to help enterprises cope with the COVID-19 epidemic, and proposed some relief measures for the cultural tourism market, such as reducing and exempting network communication fees, viewing and maintenance fees, rewarding travel agencies in key scenic spots, subsidizing travel agencies to attract tourists from outside the city, and temporarily withdrawing travel deposits. Ningde City Cultural Tourism Bureau combs and forms cultural tourism to help enterprises? Policy toolkit? Guide enterprises to make good use of the reduction and exemption policy, and at the same time, adopt? Enjoy without applying? One-stop acceptance? Other forms to speed up the implementation of the policy, 44 travel agencies temporarily retired, deferred payment of travel deposit of 30 1 10,000 yuan, 10 travel agencies received a reduction of subsidies of 650,000 yuan, and 37 hotels received a reduction of network communication fees and other related expenses of 3 1 10,000 yuan.

In addition, Ningde city also organized and implemented? Leyou mountain and sea? About Huining Ningde? Promote consumption activities, issue 4 million yuan coupons, covering travel agencies, scenic spots, accommodation, entertainment and other consumption areas, with consumption subsidies. A dollar lottery box? , no threshold consumption and other ways to accelerate the release of cultural tourism consumption potential. At present, it has issued more than 6.5438+0.3 million yuan, driving consumption by nearly 10 million yuan. (Reporter Shan Zhiqiang)