Traditional Culture Encyclopedia - Travel guide - What is the actual operation mode of farmhouse ecotourism?

What is the actual operation mode of farmhouse ecotourism?

(1) The organizational structure establishes a completely market-oriented operation system according to the enterprise system, establishes a reasonable salary and reward system, clarifies the responsibilities and objectives of each post, and promotes the enthusiasm and initiative of the operators in the scenic spot. The general manager responsibility system under the board system is a better management form of leisure agricultural scenic spots.

(2) Separate management, independent accounting and recycling are adopted in operation. First of all, the agricultural area and the resort are managed separately, and a large-scale and independent accounting system is implemented, and professionals are hired to operate. The agricultural area implements the contract responsibility system, follows a development idea of "keeping shops in the garden and promoting the garden by shops", and implements measures such as opening the park (no admission) and picking gardens for free tasting.

(3) The management system reduces the management level. The general manager of the group company only manages the first person in charge of each unit, and the general manager of the tourism development company only manages the first person in charge of each subordinate unit; Dividing accounting units into smaller ones, in principle, all units that can conduct independent accounting should conduct independent accounting until the accounting reaches groups and individuals, forming a "one thousand tons of burdens for everyone, and indicators for everyone", so that every employee can feel pressure and motivation; Professional management, to prevent each business unit from setting up its own auxiliary department after independent accounting, which leads to the phenomenon of "small but complete". It is necessary to make a reasonable division and division of labor for each business unit, and each business unit is only responsible for matters of its own specialty and industry; Socialized service mainly refers to that in scenic spots, the part that can provide public services is managed by the property department, and the property department obtains income by providing services for various business entities. The properties here include security, sanitation, traffic management, water supply, power supply, communication, and maintenance of infrastructure facilities.

(4) The management policy emphasizes that the ecology in the farmer's ecological scenic spot is the life of the scenic spot, and the ecological benefits are equal to or greater than the economic benefits, not only to protect the environment, but also to make the environment better and richer; Introduce animals and plants, water, air, rocks, cultural relics, sunshine and other resources to tourists as scenic spots, manage them as the wealth and assets of enterprises, improve the institutions, personnel and funds for ecological protection, carry out ecological education for tourists, employees and community residents, and assess the indicators of scenic spot work including economic benefits, social benefits and ecological benefits.

(5) Internal capacity building In terms of human resources, we should improve the comprehensive quality of employees through various methods, improve the service system, actively promote Cross-Utilization of posts and on-site visits, and create a happy atmosphere for the resort with tourists and employees. In the process of service, the "SCSE" strategy of the code of conduct is implemented, namely: safety, courtesy, show and efficiency; At the same time, prepare detailed operation manuals to ensure the quality of services provided.