Traditional Culture Encyclopedia - Travel guide - Template of Tourist Attractions Survey Report
Template of Tourist Attractions Survey Report
Overview of reporting theory system
The protracted subprime mortgage crisis in the United States eventually evolved into a serious global financial crisis. The international financial turmoil intensified, the global economy began to decline, the prices of crude oil, minerals and other resources fell, and investment was seriously insufficient. The financial and economic crisis has rapidly spread into a real economic crisis.
In such a global economic depression, China's GDP growth rate declined. In June 2008, 1 1, the government of China announced a major adjustment of fiscal and monetary policies, turning to a proactive fiscal policy and a moderately loose monetary policy, and investing 4 trillion yuan in energy, transportation, social security and infrastructure construction, so as to stimulate domestic demand, resist the external economic crisis and ensure the rapid, stable and healthy development of China's economy.
In the future, China's economic operation will face new uncertainties, and the national economic recession will have a great impact on the artificial scenic spot industry. It requires us to stand at the height of global vision, grasp the cycle of economic development, analyze the trend of national macro-policies, analyze the specific market situation of artificial scenic spot industry, recognize the situation, seize the opportunity, reasonably predict the future trend of artificial scenic spot industry, formulate correct development plans, adjust development strategies in time, actively explore new markets, and be invincible in the crisis.
The first chapter is the main economic characteristics of artificial scenic spot industry.
-Product characteristics
Length product classification
2. Product development background
3. Product principle
4. Overview of industrial chain
Second, the economic environment analysis of industry operation
1, the negative impact of the global economic crisis on China's macro-economy.
2. The negative impact of the global economic crisis on the artificial scenic spot industry.
3. The negative impact of the global economic crisis on upstream and downstream industries.
4. Policy analysis of expanding domestic demand and maintaining growth in China.
5. Overview of the future operating environment of the industry
Third, the life cycle of the industry.
1. The key to accurately grasp market opportunities
2. Basic judgment of industry life cycle
Fourth, the difficulty of entry/exit.
1. Market entry barriers
2. You can choose different ways to enter.
Five, the technological change and product innovation of artificial scenic spot industry
1. Technological changes may change the competitive landscape of the industry.
2. Product innovation ability is an important part of competitiveness.
3. Many key technologies of this product have yet to be broken.
Six, differentiation/homogenization analysis
1. At present, market competition puts forward higher requirements for product differentiation.
2. Product personalization is a sharp weapon for the industry to stay away from war.
3. The personalized space of products is very large.
Seven. scale economy
Eight, learning and experience effect
Nine. Profitability of the industry
Chapter II Production Analysis of Artificial Scenic Spots
First, the production scale of the industry has grown rapidly.
Second, the distribution of industrial zones
Third, advantageous enterprises have accelerated their expansion and increased their industrial concentration.
Fourth, the product strategy of dominant enterprises.
Five, several problems faced by industry production
The trend of industry output of intransitive verbs in the next few years
Chapter III Market Analysis of Artificial Scenic Spot Industry
I. Market size analysis
Second, the market growth rate analysis
Third, the market space analysis
Fourth, the analysis of market concentration.
Five, the terminal market analysis
1. Overview
2. Terminal demonstration
3. Performance of major brand terminal stores
Regional Market Analysis of Intransitive Verbs
Changdu north China market
2. Northeast market
3. Central South Market
4. Southwest market
5. East China market
6. Northwest market
The fourth chapter is the market price analysis of products in artificial scenic spots.
First, the analysis of price consumption characteristics
Second, the main brand product price analysis
Third, the relationship between price and cost is not close.
Fourthly, how to analyze the price strategy of competitors?
Price will still play an important role in the competition.
Six, low price strategy and brand strategy
Chapter V Analysis of Intra-industry Competition in Artificial Scenic Spots
First, the theoretical basis of industry competition analysis
Second, the number of enterprises and brands in the industry.
Third, the industry competition pattern analysis
Fourthly, the analysis of competitive groups.
Chapter VI Industrial Import and Export Analysis of Artificial Scenic Spots
I. China's exports and growth
Two. Distribution of major overseas markets
Three. Major brands operating in overseas markets
Four. Import analysis
Chapter VII Analysis of Upstream Industries of Artificial Scenic Areas
Chapter VIII Analysis of Market Channels of Artificial Scenic Spots
First, channels are very important to the industry.
Second, the market channel model
Third, the form of sales channels.
Fourth, the comparison of sales channel elements
Verb (verb's abbreviation): A study of competitors' channel strategies.
The main agent in the regional market of intransitive verbs
Length southwest of China
2. Northeast China
3. North China
4. Northwest China
5. East and South China
6. Central China
Chapter 9 User Analysis of Artificial Scenic Spots
First, the cognitive level of users.
Second, the factors that users pay attention to.
1. Users have different requirements for different functions.
2. Users generally pay attention to the product quality of man-made scenic spots.
3. The price is close to the psychological expectation of users.
There is still a certain distance between product design and user habits.
Third, other characteristics.
Chapter 10 Analysis of Industrial Substitutes in Artificial Scenic Spots
The third chapter is the industrial brand analysis of XI artificial scenic spot.
I. Overall situation of the brand
Second, brand communication.
Third, brand reputation.
Fourth, the agent's choice of artificial scenic spot brand.
Five, the level of awareness of the main city market to the brand of the owner's scenic spot.
Sixth, advertising.
Chapter 12 Analysis of Industry Leading Driving Factors
Chapter XIII Key Factors of Product Competition Success
Chapter XIV Enterprise Description
Chapter 15 Industry and Market Forecast
-The changing trend of the competition pattern
Second, the overseas market development forecast
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