Current affairs argument material: Xuexiang rips off customers, which one is more important, integrity or efficiency? _1200 words

In recent years, "Heilongjiang Shuangfeng Forest Farm Snow Village" has become well-known to everyone because of the on-site filming of the variety show "Where Are We Going, Dad". Many tourists have visited here, and "Snow Village" has become a famous tourist attraction.

Not long ago, an article about “Slaughtering Customers in Xuexiang” attracted the attention of netizens. In the article, tourist "Yimuxing" described how he was driven away and threatened by an unscrupulous shopkeeper, which aroused the outcry of many tourists and even many locals, and sparked heated discussions on the Internet.

The popularity of this incident has not subsided. In less than ten days, another video of "Snow Village tour guide forcibly selling package tickets" was widely circulated on the Internet.

At the beginning of the video, the female tour guide bluntly said, "It takes nine months to sharpen a knife in Xuexiang and three months to slaughter a sheep." She also said brazenly that the "sheep" refers to tourists. She also ended with a poignant love story, and threatened the consequences of not renting snow suits: "Men will be paralyzed by the cold, and women will be infertile."

After the video spread, online public opinion was in an uproar, and everyone's condemnation of "Xuexiang Scammers" heated up again.

"No matter how white the snow in Xuexiang is, it can't cover up the pure black heart of the people! Don't go to Xuexiang again!" has become the common knowledge among the majority of netizens.

My Interpretation

Not only Xuexiang, in recent years, many domestic scenic spots have repeatedly exposed incidents of bullying and robbing guests. The sky-high-priced seafood in Sanya, the sky-high-priced shrimp in Qingdao, the "wine swindlers" in Lijiang, Yunnan and the ancient city of Phoenix...the list goes on and on.

Scenic spots frequently rip off customers, and the direct reason is lagging management and business philosophy and underdeveloped commercial civilization.

The more economically developed and the market is mature, the more consumers and businesses understand the importance of word of mouth. They put the customer and user experience first and do whatever it takes to shape the brand and build reputation. As the saying goes, "If you want to expand your pockets, you must first earn reputation."

In many places in the country, tourism is an emerging industry, the management system and market mechanism are not yet mature, and governments and operators have not fully realized that The importance of "brand" and "word of mouth". Merchants have a mentality of making money every time, and the government supervision does not follow up in time, so incidents of cheating and robbing customers often occur.

In today’s Internet and self-media era, bad things can spread widely in society in minutes. A tourist who has a wonderful experience may bring in a group of tourists; a tourist who is deceived may scare away thousands of potential tourists. Doing a "one-shot deal" and adopting a business approach of "killing the goose to get the eggs" is not only inconsistent with modern business civilization, but is also not a wise move even from the perspective of making money.

From a moral perspective, the root cause of tourist ripoffs in scenic spots lies in the lack of integrity of merchants.