Who can answer how to design a good tourism investment model?

To design an investment model, we must first grasp the characteristics of tourism investment. It changes with the mainstream product types developed at different stages. In the early stage, high-grade and accessible products were the mainstream, and the investment characteristics were low investment, low risk and high return. In the growth period, product development with poor accessibility, high grade, average grade or average accessibility, or good resource endowment but difficult to develop is the mainstream, and the investment characteristics are high investment, high risk and continuous return. In the specific operation, according to the specific development situation of the project, we should grasp the investment characteristics and design how to quit.

We should fully consider the hidden costs and benefits of investing in tourism development, such as environmental protection, safety, fire protection, geology, climate, cultural relics protection, social suitability, investment environment and government policies. This may lead to a sharp increase in development costs and make the whole investment invalid. However, how to handle and use it correctly may bring additional investment income. Therefore, the evaluation of hidden costs and benefits should actually be included in the whole investment model design.

Recreation mode design forms the specific product design content, and the corresponding investment estimation can be obtained. After the income model and profit model are determined, it is demonstrated whether the investment income matches the investment through financial analysis. On this basis, the investment model is designed. The elements of investment model include the total investment, investment structure, investment stage and investment mode design.

Investment quota Whether the total investment amount matches the income of the whole project, and the matching degree between the investment amount of each project and its income, adjust the investment amount or decide the choice of the project according to the analysis. For example, some projects need to invest 6.5438+million yuan to make high-end projects, but according to market analysis, the proportion of tourists' consumption in this project is very small, and the contribution income is not enough to support the investment recovery, so the selection and adjustment of this project must be considered.

Investment structure Investment structure is the proportion of each subproject's investment to the total project investment. One depends on the investment ratio required for the overall construction of the project, and the other depends on the investment ratio required for the project income. If there are a large number of tourists in the whole scenic spot, it is necessary to increase investment in the latter. If according to the survey results of tourists' segmentation, high-spending tourists account for a large proportion of the total project income, it is necessary to consider investing in some projects according to the needs of high-spending tourists.

How is the cash flow distributed during the whole investment period and operation period? How to invest in stages, the investment in the first-phase start-up project is particularly critical. What role can each period play in the cash flow of subsequent projects? To some extent, the design of investment stage determines the order of project construction. If some projects include ropeways, ski resorts, conference centers, holiday hotels, villas and other projects, it may be possible to give priority to investing in ropeways, ski resorts and holiday hotels in the first phase of investment, and invest in conference centers and villa areas on the basis of the popularization of sports and leisure in the first phase to further attract leisure tourists. In the design of project business model, the investment stage is one of the most important links.

Different investment methods will affect the cash flow and distribution of the project. Is the land rented or bought? Are the amusement facilities rented or purchased at one time? Is the facility investment in the form of equity or rent? Is it in the form of cooperation or joint venture? And so on, depending on investors' income expectations and risk expectations of the project or project company. For example, most of the amusement equipment in the carnival is rented, and the input is rent. Because tourists like the new and hate the old, the actual profit period of amusement facilities is very short. If they buy it at one time, the investment pressure will increase, and a large amount of money will be deposited in the short profit period; The leasing method can adjust the content of amusement facilities according to the operation situation and ease the investment pressure.

Investment forms include cash, land, intellectual achievements, roads, amusement facilities, scenic spots, tourism management rights, shares and so on. Different investment forms represent the distribution of different types of resources. Different projects need to build different platforms with different key resource elements. For example, some projects have many contents and need to invest a large amount of money, so it is very important to build a financing platform, which requires a wide range of financing channels and involves resources; The resources of the project are very boring and easy to obtain. If a special marketing platform is built, it may be a surprise, and the subject with special marketing skills needs to be involved with resources.

Only by comprehensively considering the above aspects can we design an investment model that is relatively suitable for the project.

1) Tourism development investment also has four modes:

Spontaneous development mode: self-planning, management office and investors.

Independent development mode: professional planning, management office and investors.

Choose the development model: professional investors

Investment and development mode: professional planning, government or investor investment.

2) There are three investment modes in tourism development:

Rolling development model: continuous small funds

Stage development mode: stage

One-time development mode: complete development before opening.

3) According to the complexity of investment projects, there are three modes:

Single project development model: single project

The overall development model of a piece of land: tourist area

Overall development mode of destination: county-level region or prefecture-level region.

Different investment models reveal the possible risks and benefits of the project for us, so that investors can grasp the possible variables and problems in investment and provide possible solutions.