What are the carriers of tourism products?

The development of new tourism products mainly includes two aspects: first, the planning and development of tourism destinations; The second is the design and combination of tourist routes. [ 1]

(A) the development of tourist destinations

Tourism destination is the regional carrier of tourism products and the destination of tourists. The development of tourist destinations is carried out under the guidance of tourism economic development strategy and according to the demand of tourism market and tourism products.

Characteristics, the implementation of regional tourism resources planning, the construction of tourist attractions, the construction of tourism infrastructure, improve tourism services, the implementation of regional tourism development strategy and other specific measures. Therefore, the development of tourist destinations to a certain extent.

The construction of tourist attractions should be carried out in regional space, so that it can be organically combined with other related tourist conditions and become a destination for tourists to stay and activities. Tourism development can usually be divided into five forms.

1. Development based on natural landscape. This development is mainly to maintain the original state of natural features, and is mainly used for the construction of supporting facilities such as roads, accommodation, entertainment and environment.

Greening, landscape protection, etc. For example, the special landforms, biological communities and ecological features of a region are all tourism resources that can be developed. As long as the natural landscape has characteristics, it is not necessary to have a good ecological environment, such as sand.

Developed deserts and Gobi are both tourist attractions worth visiting. However, the development of natural landscape scenic spots must be based on the premise of strictly maintaining the original appearance of natural landscapes and controlling the number and density of scenic spots.

Infrastructure and man-made scenic spots should be in harmony with the natural environment.

2. Development based on human landscape. This development refers to the restoration and arrangement of incomplete cultural and historical relics. For example, monuments and heritages of great historical and cultural value.

Sites, gardens, buildings, etc. By means of modern architecture, it is maintained, repaired, restored and rebuilt, and after it is restored to its original appearance, it naturally has tourism functions and becomes a tourist attraction. But the opening of human landscape

Hair must be based on historical materials and sites, and cannot be fabricated out of thin air. The development of human landscape generally requires a large investment and high technology.

3. Innovative development based on original resources. This kind of development mainly uses the advantages of the original resources and development base to further expand and increase new tourism activities and

Projects, in order to achieve the purpose of enriching characteristics and improving attractiveness. For example, in the lakeside natural landscape tourism, it is good to add some water sports, such as paragliding, boating and water skiing, which not only does not destroy the original scenery.

View, but also with the original lakes and mountains set each other off and become a new attraction.

4. Development of non-commodity tourism resources. Non-commodity tourism resources generally refer to local folk customs, folk customs, culture and art, etc. Although it is a tourist resource, it is not yet.

Tourism commodities are not produced for tourism, nor are they just for tourism services. The development of this kind of tourism resources, involving many departments and personnel, requires extensive horizontal cooperation, and relevant departments * * * mining,

Organize, transform, process and manage, and develop various tourism products on this basis. Developers should note that once these areas become tourist destinations, a large number of tourists will change the original residents after entering the scenic spots.

Our lifestyle and customs, as well as the foreign culture brought by tourists, will cause great pollution to the local cultural ecology.

5. Use modern scientific and technological achievements to develop tourism. This is a series of achievements made by using modern science and technology. After careful conception and design, many have been created.

Unique tourism activities such as "Disneyland" and "Future World" are successful examples. Modern science and technology, with its novel and peculiar characteristics, integrates entertainment, leisure and excitement, greatly expanding and enriching tourism.

Contents and forms of tourism activities.

(B) the development of tourist routes

Tourism route is a concrete manifestation of tourism products, a concrete way of combining individual tourism products and a concrete form of foreign sales of tourism destinations. tourist track

Development is to combine tourism resources, scenic spots, tourism facilities and tourism services according to the demand characteristics of different target tourists. In the combination of tourist routes, a single tourist product is only one of the components, and the development

Tourists do not make substantial changes to a single tourism product, but consider the demand characteristics and payment ability of different tourists to match accordingly. For example, Hainan 3-day tour and Hainan 5-day tour, the latter is based on the former.

Add some scenic spots and tourist services; If the level of transportation, catering and accommodation of the 5-day tour in Hainan is appropriately adjusted, then there will be tourism products of the 5-day standard tour and luxury tour in Hainan. We can think of Hainan tour as

A tourism product line, and on the premise of keeping Hainan as a major tourist destination unchanged, adjust different tourism product elements of this line to form different tourism varieties to meet the needs of different types of consumers.

Yes, for example, a five-day double flight tour, a five-day train tour and a five-day diving tour in Hainan. Therefore, the essence of tourism route development is to combine and match tourism products according to the demand characteristics of tourists in different target markets.

The types of tourist route development can be classified from different angles.

1. According to the nature of tourist routes. It can be divided into two categories: ordinary sightseeing tours and special special tours. Of course, it can also be a combination of the two, such as adding sightseeing to holiday tours.

2. The number of days of travel according to the travel route. It can be divided into one-day tour and multi-day tour.

3. according to the main means of transportation in the tourist route. It can be divided into navigation tourist routes, aviation tourist routes, inland river and lake tourist routes, railway tourist routes, automobile tourist routes, motorcycle tourist routes, self-driving tourist routes, bicycle tourist routes, hiking tourist routes and comprehensive tourist routes mixed with several means of transportation.

4. Classify users according to their different attributes. It can be divided into package tours, optional individual tours and family tours.