Format and model essay of student business plan

If you want to start a business, you must have plans and blueprints! Look at these planning books and write down your business plan for the future! The following is the format and model essay of student's business plan compiled by me for your reference only, and you are welcome to read it.

Format of student business plan 1. commercial plan

A business plan is a written summary of the business that an entrepreneur plans to create. It is used to describe the internal and external environmental conditions and elements related to the proposed enterprise, and to provide an index chart and a standard for measuring the business progress of the enterprise. Usually, a business plan is the integration of marketing, finance, production, human resources and other functional plans.

Problems to be considered in writing a good business plan;

(A) focus on products

(2) Dare to compete

(3) Understand the market

(4) indicate the course of action.

(5) Show your management team.

(6) Excellent plan summary

Second, the content of the business plan

Generally speaking, a business plan should include business type, capital planning and sources, total capital allocation ratio, stage objectives, financial forecast, marketing strategy, possible risk assessment, business motivation, register of shareholders, and the number of scheduled employees. The specific contents generally include the following eleven aspects.

(1) cover page

The design of the cover should be aesthetic and artistic, and a good cover will make readers have a preliminary impression and form a good first impression.

(2) Plan summary

This is the essence of condensed business plan. The outline of the plan covers the main points of the plan, making it clear at a glance, so that readers can review the plan and make judgments in the shortest time.

Plan summary generally includes the following contents:

Note: Complete this summary in two pages.

1. Basic information of the company (company name, time of establishment, registered area, registered capital, major shareholders, shareholding ratio, main business, sales revenue in recent three years, gross profit, net profit, company location, telephone number, fax number and contact person). )

2, the main management personnel (name, gender, age, place of origin, education/degree, graduate school, political outlook, industry experience, main experience and business performance. )

3. Description of products/services (introduction of products/services, technical level of products, novelty, advancement and uniqueness of products, and competitive advantages of products). )

4. R&D (existing technical achievements and technical level, technical level of R&D team, competitiveness and foreign cooperation, R&D funds invested and future investment plans, R&D personnel incentive mechanism). )

5. Industry and market (industry history and prospect, market scale and growth trend, competitive advantages of industry competitors and companies, and market sales forecast for the next three years). )

6, marketing strategy (in terms of price, promotion, the establishment of sales network and other aspects of the strategy and its operability and effectiveness, the incentive mechanism for sales staff. )

7, product manufacturing (production mode, production equipment, quality assurance, cost control. )

8, management (organization, employee stock ownership, labor contract, intellectual property management, personnel planning. )

9. Description of financing (capital demand, purpose, use plan, sale of shares, investor rights, exit method). )

10, financial forecast (sales revenue, profit, return on assets in the next 3 or 5 years, etc.). ).)

1 1, risk control (possible risks in project implementation and control measures to be taken. Abstract should be as concise and vivid as possible. In particular, it is necessary to explain the differences between their own enterprises and their successful market factors.

12, enterprise introduction. The purpose of this part is not to describe the whole plan, nor to provide another summary, but to introduce your company, so the focus is on your company philosophy and how to formulate the company's strategic goals.

13, industry analysis. In the industry analysis, we should correctly evaluate the basic characteristics, competition status and future development trend of the selected industry.

Three, typical problems about industry analysis

(1) How developed is this industry? What is the current development trend?

(2) What role does innovation and technological progress play in this industry?

(3) What is the total sales of this industry? What's the total income? What is the development trend?

(4) What is the price trend?

(5) What impact does economic development have on this industry? How does the government affect the industry?

Student Entrepreneurship Plan Model essay (1) Entrepreneurship objectives

Establish a standardized and sound management model of fast food companies, and establish a large-scale fast food chain company-Tehaote Fast Food Company through effective management and investment.

market analysis

The pace of social life is generally accelerating, which brings opportunities and challenges to the survival and development of fast food industry. Although the fast food industry in China is developing very rapidly, the dominant position of foreign fast food makes most markets have nothing to do with Chinese fast food. How to occupy the market step by step is the first problem to be solved.

The survey shows that when the per capita income reaches xx dollars, the traditional housework will turn to society. With the economic development of China, the fast food industry in China will enter a stage of rapid development.

At present, the existing western-style fast food is not suitable for China people's fast food consumption concept and traditional dietary needs. Moreover, the development of fast food in the United States has always been known for its low price, and the 2 1 1985 university list is the object of daily consumption by the public. In China's fast food market, the price of western-style fast food is difficult for the general public to understand, which also determines that the working class can't often consume that novel "fast food".

However, judging from some existing Chinese fast food, the situation of small, dirty, chaotic and poor is still very serious, which provides an excellent market opportunity for us to build Chinese fast food chain stores. As long as we can seize these market opportunities, improve the problems existing in the management of Chinese fast food and develop our own characteristics, then our entrepreneurial plan to enter the Chinese fast food market and occupy a large market share is very likely to succeed.

Typical, incarnation

1, a model of special fast food service industry.

Taking customer as the center and customer satisfaction as the purpose, after satisfying customers, the company finally achieved the improvement of its business philosophy.

2. Target market positioning.

Chinese fast food industry that ordinary people can understand. Customer groups: office workers, children, leisure people, tourists, etc.

3. Market strategy.

Production industrialization, product standardization, scientific management and chain operation.

(1) The name, employees' clothing, business philosophy, internal management and head office of the "virtual company" are unified, but there is no excessive decoration and no business restaurant. They are more like a fast food container distribution center. They receive related finished products from the company's distribution center, and they can be shaped as long as they are processed in a single room. The virtual company's fast food products are mainly supplied to office workers for lunch at work. Their reception service at the front desk is also virtual, relying on telephone ordering system and rapid delivery system. After the telephone delivery service of the food delivery line is established, the company minibus and service personnel will be responsible for the delivery.

(2) Mobile fast food company-breakfast strategy

In view of the characteristics of large population mobility and tight breakfast time, we moved from company minibuses and service personnel with uniform models to major demand outlets to provide customers with convenient and nutritious packages. Because of the large number of students, we should promote students' nutritious fast food near the school and publicize "nutritious" food, paying attention to both economic benefits and social effects.

(3) the image strategy of fast food enterprises

In fast food restaurants located in business districts and tourist attractions, the corporate image of the company is fully displayed-clean, hygienic, affordable and warm. Please ask a professional advertising company to do a set of advertising planning, starting from the characteristics of the company, highlighting the characteristics of characteristic fast food.

The investment plan is "from point to area". Based on the characteristics of a regional consumer group, the initial development constitutes a necessary scale operation. After several outlets were selected, the fast food business started at the same time. In the future, it will be gradually extended to large and medium-sized cities according to the development of the cause.

In the initial stage of development, we will vigorously develop the services of "virtual fast food companies" and "mobile fast food companies" where western-style fast food has not been involved, and then expand the development space of the company after the company has accumulated the necessary strength and has a stable customer consumption group.

Student Business Plan Model essay (2) I have lived on campus since junior high school, and I know the headache of "eating", that is, the food in the canteen. Because school canteens are generally in the form of cauldrons, although the price is low, they are rarely really welcomed by students.

First, the restaurant name

Xxx. Description of naming rules: low-key, simple, easy to remember, distinctive (here, the characteristic does not mean directly reflecting the flavor) but not eccentric, no more than four words, without Hunan characters. At present, the booking form is "xx Restaurant" or "xx Room".

Second, the restaurant flavor: mainly the peasant flavor in eastern Hunan.

3. Estimated dining area: 280~350m2.

Four. Target city: xx

Verb (abbreviation of verb) site selection requirements

1. There must be at least one medium-sized residential area around 1, and a certain amount of floating population around should be the target area for white-collar workers to come and go or rent houses;

2. If the condition can't reach 1 minute, the location needs convenient transportation, and people with a certain number of private cars and spending power can clearly see the location of the restaurant;

3. The rent should not exceed 60 yuan /m2, and 40 yuan /m2 is 1 floor, with an approach pavement of about 10m2, and the main business area is on the second floor;

4. The restaurant itself needs to have the ability to park 7~ 10 family cars, or there is a parking lot not exceeding 200m nearby.

Overall evaluation of site selection, because the novice investment should not be too large, the restaurant should not be located in a place that is already very prosperous today, but I hope that there will be more people coming and going, and I can attract old customers through the flavor characteristics of the restaurant, requiring a profit of 6,543.8+0,000 yuan/month after three months.

6. Restaurant layout requirements: 4 people 12~ 15 tables, 4 tables 10 people and 4~5 boxes 16m2 (4x4m specifications) are required in the hall. (But it depends on the layout of the store. )

Seven, restaurant opening budget

1. Rent: buy one and get one free, calculated at 300m2, with an estimated 50 yuan per m2, paid in a lump sum of 45,000 yuan; Different areas, in any case, can not exceed 50 thousand.

2. Decoration design fee: 800 yuan.

3. Decoration cost:

A. The exterior decoration of the fa? ade can be distinctive and conspicuous, but not exaggerated. Cost x yuan;

B. The decoration style of the interior hall is mainly to highlight the peasant flavor, and the decoration is general, but it is required that there is no odor after the decoration, and the cost is X yuan;

C. The kitchen covers an area of 40㎡, and the decoration emphasizes sewage discharge and ventilation, and the cost is X yuan;

D. There are two toilets, the men's toilet 1.5m2 and the women's toilet 1m2, which require ventilation. Other toilets have no special needs, and the decoration is X yuan. Buy your own materials, the total * * * is expected to be 80,000 yuan.

4. Registration fee: fire protection, environmental protection, hygiene license and business license are required, and the cost is expected to be 60,000 yuan.

5. The cost of purchasing electrical appliances:

A 3 5p air conditioners, 4 small 1p air conditioners in the box, RMB * * * (central air conditioners can also be used);

B. Ten ceiling fans or wall fans, * * * 3,000 yuan;

C. Two refrigerators, two freezers and one disinfection cabinet, totaling 1 1,000 yuan;

D. Kitchenware, * * * 45,000 yuan;

E. table and stool, ***5000 yuan;

F others (please refer to the list), * * * is 2000 yuan;

G. 1 automatic washing machine, 1000 yuan.

6. Other unforeseen expenses, 2000 yuan.

Eight, restaurant decoration style description

1. The facade decoration should be conspicuous, distinctive, not exaggerated and concise, which can reflect its consumption level.

2. Description of the hall:

A. The tables and chairs shall be square tables and benches in log color, or large and small round tables with relatively strong appearance, and the large and small round tables shall be covered with relatively good beige tablecloths;

B. The original column walls and halls below1㎡ adopt dark ceramic tiles; The self-supporting columns in the hall are mainly dark and play a decorative role; The ceiling is not completely decorated; Use spotlights; The Tianhua board above the spotlights is sprayed black; The lighting in the hall is very soft, but the lighting on the desktop is very bright. This is just my idea, which is actually based on the final design.

The decoration of the box is the same as that of the hall.

4. There are no other special requirements.

Nine. manning

1. Kitchen: **6 people, 1 chef, 2 deputy chefs, 1 side dishes, 1 washing personnel, 1 washing/selecting personnel;

2. Box: 5 boxes, 5 waiters;

3. Hall: 5 people, every four tables1;

4. Others: 1 temporary workers (mainly used for the rotation of service breaks) and 1 shop assistant.

X. breakdown of operating expenses

1. Property management fee: no more than 2 yuan/month per square meter, and 300m2*** is 600 yuan/month.

2. Sewage charges: 600 yuan/month.

With the increasing pursuit of beauty, nail shops have penetrated into the lives of women who love beauty. Whether attending a wedding, eating with friends, or even going shopping, girls love to dress themselves up beautifully. Therefore, it is a good choice for entrepreneurs to open nail shops.

1. What is the future development trend of nail industry?

Faced with such a huge female consumer market, investors from all walks of life are gearing up to enter or have already entered, but the primary mode of relying solely on profiteering and speculation is no longer feasible. So, what can attract customers? Professionalism, sincerity and high value, the future development of nail industry will take branding, specialization and scale as the mainstream direction.

The operation orientation of nail shops will take the following forms: strong brand management, product company nail service demonstration shop, comprehensive nail shop integrating nail service, and reputation shop named after personal brand.

Note: The more accurate the location of a nail salon, the easier it will be remembered by customers. Being able to provide personalized value-added services is the key to the operation of nail shops!

Second, understand the psychology of customers and how they view nail shops.

Consumers generally pay attention to the following points when choosing a nail salon:

(1) Look at the professional level of nail shops;

(2) Look at the service level of nail shops;

(3) Look at the environment of the nail salon;

(4) Look at the ability and reputation of manicurists in nail shops;

Consumers have the following requirements for nail shops:

(1) Most consumers want nail shops to improve their professional skills;

(2) Some people hope that the service environment of nail shops will be improved;

(3) Most people want nail salons to improve the service level of manicurists;

(4) Many consumers want nail salons to improve the overall quality of manicurists;

(5) Some customers hope that nail shops can improve their service types.

More than 60% customers are dissatisfied with our manicurist's service and overall quality, hoping to improve, which also reflects the reasons for our customer turnover.

Ways for customers to choose nail shops;

(1) Most people accepted it through their own detailed understanding and personal experience;

(2) Part of it was accepted through the introduction of a manicurist;

(3) Some of them were introduced by friends;

(4) Others come here by reading magazines, TV and advertisements.

Most customers think that the service level of manicurists is average, which challenges our industry. Whoever can satisfy most customers will have a huge market. It is a question that every operator should ponder deeply.

Third, why is the manicurist so mobile?

(1) Young employees and lack of social experience;

(2) The work skills are not high, but I want to find a better job at any time;

(3) The nail salon is too small and the environment is monotonous, and I am eager to go to a big nail salon;

(4) The boss is inexperienced and frequently changes the salary and commission of employees, which gives employees distrust;

(5) The constant emergence of new competitors, their high salary level, good shop decoration environment and leading materials and equipment have a strong attraction to young manicurists.

In this industry, good shops have made great efforts in personnel training, and at the same time, they have their own methods to retain those excellent manicurists. However, in those shops that lack management and sincerity, there are still a large number of manicurists leaving. Of course there are many reasons. As our operator alone, should we review ourselves and what is the position of employees in our hearts? Understand what is the ideal choice for our employees and how to solve the most fundamental problems in reality.

4. What is the most popular nail salon service?

(1) In a nail salon, the skills and services of manicurists and manicurists' assistants should well meet the needs of customers. No matter which store, all employees need to actively cooperate to create a good service environment.

(2) Every manicurist should be very clear about his work and be able to finish it well.

(3) Customers and manicurists have reasonable expectations, and customers don't expect manicurists to be their own slaves and can command at will; Employees will not be unhappy and often want to change their bosses or raise their salaries.

(4) A manicurist can accurately grasp customers' needs, establish customers' trust in himself, and thus convince customers that this is a professional nail salon.

(5) Every manicurist should believe; The service she provides to customers is what customers need and beneficial to them, instead of thinking that she is cheating customers of their money.

Sincerity is not only a manicurist's performance to customers, but also a reputation of every manicurist based on his personality. Every manicurist is a witness to the boss's personality, so they judge and choose their own future. From this perspective alone, nail salons with high turnover have either problems with the boss's ability or the boss's character.

(6) A manicurist should learn to communicate effectively with customers. While learning effective communication skills, he should also learn to put himself in the customer's shoes and understand the customer's needs from the customer's point of view, so as to truly meet the customer's needs.

(7) A relationship of trust and belief should be maintained between manicurists and customers. The manicurist's goodwill and enthusiasm for customers can only make customers trust. In fact, this is also a professional attitude. Most manicurists can do this. But our customers need us to show our professionalism in the process of communication, so that they can be convinced.

However, it should be noted that the close relationship between the customer and the manicurist will make the customer lose the distance from the manicurist, so the price can't be discussed, and we will also lose our professionalism. Therefore, we should improve our professionalism and let our guests pay for our professionalism.

(8) Manicure shops should have their own values and cultural norms, and all manicurists should understand and understand the goals and directions of enterprise management and service.

(9) Nail shops should have accurate and unique business positioning, so that enterprises can be invincible in the competition.

Model essay on students' entrepreneurship plan (4) 1. The concept of entrepreneurship

Xx catering store

Food is the most important thing for people, which shows the importance of food. This business plan is about opening a green restaurant near the university. Its main business is buffet, breakfast, Chinese food, dinner, takeaway, birthday dinner and so on. The target market is college students. This restaurant first adopts the business model of self-employment. But it has its own brand, trademark and value concept.

Second, the analysis of competitors

There are many restaurants around the school, most of which are small restaurants opened by surrounding residents in their own homes by taking advantage of their geographical location. The environment, sanitary conditions and management methods are not satisfactory. Young people will never be satisfied with their diet. They don't just eat to eat. They really need green restaurants with elegant environment, up-to-standard sanitary conditions and cultural background to show their individuality. There are basically no decent restaurants near the Civil Affairs College, so there is still a market for such restaurants. We are all college students, so we have an advantage in this environment. We can better understand what college students need and better cater to their tastes. The restaurant is inexpensive, which is feasible and operable for our college students.

Third, market and customer choice.

With the steady and rapid economic growth, the income level of urban and rural residents has improved significantly, and the catering market has shown a strong development momentum. At present, in China's catering market, Chinese-style dinner is the mainstay, while western-style dinner is gradually emerging, but the scale is still small; Western fast food is the main force in the market. Chinese fast food is booming, but it can't compete with "foreign fast food" at present. Compared with the successful marketing model of specialization, branding and chain of foreign fast food. The development of catering in China is obviously inferior. How to occupy that part of the market is a problem we need to solve.

As people pay more attention to their own health and food safety. However, after the exposure of obesity caused by long-term consumption of foreign fast food fried and high-energy food. Food safety has become a hot topic? How to give consumers a safe diet has become the theme of the future development of the catering industry. It can be predicted that it will be the development trend of catering industry in the future to advocate green consumption by using the concepts of environmental protection, health and safety. The proposal of green catering is actually the progress of social civilization and a new concept of catering culture. In the next few years, the business model of China catering industry will be diversified, the internationalization process will be accelerated, and green catering will become fashionable, which will undoubtedly bring opportunities for investing in green catering industry.

Our main customers are students. After all, young people prefer places with elegant and creative environment. The market mainly faces students, teachers and people in the past in anshun university.

Fourth, the name of the store

There are many kinds of dishes in our shop. Customers can choose their own tastes to a greater extent and meet their demand for fashion. If customers have time and interest, we can also provide corresponding tableware and vegetables, so that customers can choose whether to do it or not.

V. Store location

Because there are no decent restaurants near the Civil Affairs College, and the students in the school have a great demand for green diet, there will be a big market here. It has strong operability and practicability.

The management idea and goal of intransitive verbs

1. In order to let customers eat safe and green food, our store has designed a slogan: spend the most appropriate money to buy healthy food.

2. Adhere to the concept of honesty and customer first.

3, rely on small profits but quick turnover, follow the flow, pay attention to customer feedback information. Win the recognition of customers with excellent quality and satisfactory service, and strive to achieve a win-win situation between stores and customers.

Seven. organization structure

Two people are responsible for the purchase and delivery, two people are responsible for the chef, and two people are responsible for the cleaning and decoration of the store.

Eight. Products and services

1, keep up with the trend and launch new products in time.

Nine. income sources

1, profit from selling vegetables and service charge.

2. The income from agency business can be sponsored, and advertisements from other industries can be printed on advertising leaflets and distributed in suitable venues of the school.

X. Capital requirements, financing methods and return on investment

Because our store covers a small area, we can make a demand analysis according to the market demand at first, and then gradually expand the procurement scale according to this analysis. It is estimated that a start-up fund of about 20,000 yuan (to be determined) is needed, which is mainly used for purchasing raw materials, renting venues, staff training, marketing and so on. The way to raise funds is individual or school venture capital, which is invested in the form of investment, and other ways of capital investment can also be considered. Estimated recoverable cost in the following year (average sales profit rate is 20%).

XI。 Pricing strategy and business strategy

1, the dishes will be divided into three different grades. The price is different. In this way, customers with different spending power can be satisfied.

2. Membership card system: you can get a membership card if you spend a certain amount. It's convenient to buy it later, and you can get a discount.

3. integral system: spend one yuan and get one point. Meet certain points, you can exchange the corresponding goods.

5. Take advantage of being a college student. Go to the school dormitory to make takeout and expand your influence. Let them know more about our store!

Twelve. Marketing promotion strategy

1. Organizers go to school to advertise at different times. And do some promotional activities on holidays to give back to customers (according to the characteristics of schools, National Day, Mid-Autumn Festival, Spring Festival, Labor Day and other festivals).

2. Posters in the store: Shanghai newspapers and posters can be posted in the store to introduce the use and cultural connotation of jewelry.

4. Theme promotion: further subdivide the characteristics of consumer behavior. According to different combinations, graduation dinner, birthday party, unforgettable friendship, thank-you banquet and other themes can be launched. Introduce different dishes and specialties at different price points.

5. Brand building: provide a variety of supporting programs, with the best service and the most favorable price. Meet the needs of different consumers. Strive to let consumers taste their favorite dishes at the most favorable price.

The above is my personal view on college students' entrepreneurial plan. Although there are many imperfections, it can also be used as a blueprint for personal entrepreneurship. If you want to start a business, you must have a blueprint for spiritual support!