The fifth China International Animation and Game Expo

Co-sponsored by the Ministry of Culture of the People's Republic of China and the Shanghai Municipal People's Government, Shanghai Culture, Radio, Film and Television Administration, National Animation and Game Industry Revitalization Base, Fengxian District People's Government, Shanghai Municipal Government The China International Animation and Game Expo (FantasyChina) hosted by the Zhangjiang High-tech Park Management Committee celebrates its fifth anniversary - July 3 to July 6, 2009. July 3 is the professional audience day, and the opening ceremony will be held on July 7. Held on the morning of March 4th. Well-known animation and game institutions, experts, practitioners and enthusiasts at home and abroad will gather together at the Shanghai Exhibition Center to celebrate this summer event. Today, the expo has developed into the most representative professional animation and game exhibition in China and even in Asia. This year's exhibition is centered on the theme of "accelerating the construction of industrial platforms and promoting national original products".

Highlight 1: On-site premiere of original animation masterpieces

The quantity and quality of new works being released are often important reference indicators for judging the professionalism of an exhibition. At previous expos, the "Contra Mobile Game" and "Initial D5 Game Console" products launched by overseas exhibitors such as Konami and Sega were all domestic debuts. This year, domestic exhibitors are also catching up in terms of launches. In addition to the launch of a large number of new domestic and foreign game console models, the premiere of new animation works such as the comic collection "China Original Comics Illustrated Book", the trailer of the original three-dimensional science fiction animated film "Super Frog Warrior", the standard cartoon image of the zodiac mascot, etc. A new focus on the scene.

As a gift for the 5th anniversary of the expo, the "China Original Comics Illustrated Book" commemorative album creatively produced by the National Animation and Game Industry Revitalization Base will hold a first-time autograph signing event on the opening day of the expo. This limited-edition album invites 29 domestic first-line original cartoonists including Chen Weidong, Yao Feila, Yan Kai, Zhu Letao, Yu Lu, Ruan Yunting, and Lai Youxian to create it. The previous album is not only a testimony that the expo has always supported the development of originality, but also a collection that commemorates the growth of Chinese cartoonists and showcases the power of domestic original cartoons. It has very good appreciation, collection and reference value for readers and comic authors, as well as for the publishing industry and animation industry. It is worth mentioning that the illustrated book received great attention from the Propaganda Department of the Municipal Party Committee and other relevant departments during the compilation stage. Minister Wang Zhongwei wrote a preface for the illustrated book despite his busy schedule, and specifically pointed out that "in the field of traditional painting There are many precedents for the publication of illustrations by famous artists, but the field of comics is still new. This kind of attempt not only affirms and places high hopes on the selected national cartoonists, but also earnestly hopes that world-class cartoon masters will emerge in large numbers. Whether you are a practitioner who has already devoted yourself to animation creation, or you are a passionate fan of comics, this illustrated book is an exquisite reference book for understanding the development of new comics in China. ”

Co-published by Visual Stone Animation Company and others. The original three-dimensional science fiction animated film "Super Frog Warrior" is set in the vast universe and tells the story of a righteous frog warrior fighting an interstellar war against an evil invading race to maintain peace. The entire film adopts internationally advanced three-dimensional synthesis technology, and the scenes are constantly improving. In addition to the sound effects synthesis completed in Hollywood, the overall planning, production, and output of the film were all created by a domestic team, making it a truly original blockbuster. It is reported that at the launch ceremony of the expo, the main creators of the film will meet with the audience and a trailer will be released for the audience to preview.

The Chinese Zodiac Mascot Cartoon Image Contest jointly launched by the Chinese Folklore Society, Shanghai Art Film Studio and China Zodiac Network *** collected 27,850 drawings, and the entries covered Hong Kong, Macao and Taiwan. In 34 provinces and municipalities across the country, this activity was officially listed as one of the key projects of the Shanghai Intangible Cultural Heritage Protection Project approved by the Shanghai Municipal Government, and was among the first batch of key projects listed for trading on the Shanghai Cultural Property Exchange. . The final 12 selected classic works will be unveiled for the first time at the expo, thus announcing the birth of the "Chinese Zodiac Mascot Cartoon Image".

Highlight 2: Supporting originality at various levels

The organizing committee introduced the "Hollywood Movie Watching Party" model and launched "Original Animation and Game Movie Watching Party" and "Original Comics" on-site Manuscript Reading Meeting". Different from other animation film selection meetings, the film viewing meeting brings together semi-finished products such as cartoons, game DEMOs (trial versions), etc., rather than the complete works in traditional film selection meetings. The advantage of this is that the producer has received support from partners during the development process, thereby ensuring the smooth development of the work and sharing development risks; for investors, participation in the development process allows them to gain more voice rights, and ensure that the final product can better meet its original investment intention. The "Movie Viewing Party" is intended to facilitate supply and demand meetings between mobile value-added operators, derivative product developers, large-scale animation and game companies and domestic animation schools, original groups and authors, and promote "product development", "copyright transactions" and "product authorization" ", "telecommunications value-added services" and other project docking. The organizing committee’s large screen will focus on dynamic images to play animated films and game DEMOs that have been shortlisted through the solicitation. The "Manuscript Viewing Meeting" focuses on comic creation. Editors from well-known domestic publishing houses or professional magazines will be on site to accept submissions from comic creators and fans and provide one-to-one key guidance on "creatable materials". Excellent works and author information will be entered into the animation industry resource database. As long as you have creativity and strength, even grassroots can become a star.

So far, the organizing committee has received 103 cartoons and 17 game DEMOs. Since the event adopts open registration, the expo will also accept audience submissions. It is believed that this move will open up a connecting capital for grassroots authors with animation dreams. shortcut.

Attachment: The difference between film viewing parties and general film selection meetings in China:

Expo "film viewing parties" and general "film selection meetings"

Product types Original animation, original game original animation

Basic product features (animation, game DEMO) animation that has been produced

The number of participants is 150

(131 There are usually dozens of original cartoons and more than 30 mini-game DEMOs

Docking with large animation companies and large game companies;

Venture investment companies and other cooperative companies TV station

The level of original support is very high, mainly purchasing, but the support is low

"Supporting original high-quality products" is not a simple slogan. There will be a special "China Original Animation Support and Promotion Exhibition" at the expo. "Special area focuses on displaying excellent original animation works supported by the Ministry of Culture's original support plan, promoting original animation works rich in Chinese cultural heritage, and recommending excellent original animation works to the society, especially young people, in a perceptual and rich exhibition format. This exhibition is the successor to After the 2009 Shenzhen Cultural Expo, the results of China’s original animation support and promotion projects were once again showcased.

Highlight 3: Forever Xiaoding

In May not long ago, the famous cartoon master. Ding Cong passed away. In order to commemorate his legendary life, a special exhibition area called "Forever Xiao Ding" will be set up at the expo, which will bring together nearly a hundred of Mr. Ding Cong's comic works, including satirical humor, ancient and modern anecdotes, Categories such as illustrations of famous works and portraits will be organized by Shanghai news cartoon artists including Lu Ruhao, Xu Keren, Tian Cheng, Zheng Xinyao, Sun Shaobo, etc., with live painting. The format pays tribute to the master

Highlight 4: Publishing comics for the "King of Stories"

The expo has held the "Fourth" Chinese Original Comics for three consecutive years. The "Great King" selection paves the way for young cartoonists to take off and accumulate talents for Chinese original comics. This year's selection uses the title of "Story King" and no longer uses a single drawing or illustration as the competition format, but creates a complete story comic. In the same competition, contestants can choose popular novels to create story comics, which is a leap forward in terms of the scale of the competition and the quality of the entries. The excellent works that enter the semi-finals after the preliminary evaluation by the judges will be displayed at the expo and combined with readers. This year's "Four Kings" were finally selected based on popularity and the comprehensive opinions of expert judges, and their selected works will also be published in a comic book volume.

Attachment: Previous inheritance vs. this year's innovation, an inventory of new and old activities at the expo: < /p>

The brand activities continued by the expo: the selection of original comics "Four Story Kings", "China Little Magic Pen Student Cartoon Competition", "Animation Industry Investment and Financing Forum", "Domestic and International New Game Trial", etc.

Activities held for the first time this year: “Original Animation and Game Screening Party”, “Original Comic Reading Party”, “Animation Talent Exchange Meeting”, “Life Like a Summer Flower Cosplay Elite Competition”, “Siggraph Works Exhibition" (first exhibition in China), "Portuguese Comic Theme Exhibition Area" (first exhibition in China), "China Original Animation Support and Promotion Exhibition", "China Online Game Financing and Park Development Negotiation Summit Forum", "Shanghai Animation Derivative Industry Summit Forum", "Nostalgic Toy Collection Exhibition", "Shanghai Gulf International Cartoon Carnival, etc."

For the first time, the expo attempts to effectively integrate the animation industry and tourism resources - co-organizing the "Shanghai Gulf International Animation Carnival" with the Shanghai Gulf Tourist Area, which has the reputation of "Blue Sea and Golden Sands", making the expo's time and space Sexuality is expanded into a veritable "Anime Summer Carnival Month." Sunshine, beach, sea - these scenes that often appear in animation works can now be experienced in person, smelling the waves, watching passionate performances, releasing the vitality of summer, and letting your imagination and creativity run wild.

The "Born Like a Summer Flower Cosplay Elite Competition" is an elite COSPLAY fashion competition that debuted at the 5th China International Animation and Game Expo. The competition will select elites from a large-scale professional COSPLAY website with 120,000 visitors. The top 16 teams and the top 30 stylish and beautiful individual contestants appeared at the expo finals. The stage area of ??the competition site uses theater effects, making the entire competition like a fashion concert. The stage area has gorgeous lights and shocking sound. It is a super live show that surpasses any COSPLAY competition.

The "Animation Talent Exchange Meeting" brings closer the distance between college students and enterprises. Representatives of well-known domestic animation and game enterprises are invited to participate, providing guidance and opening up paths and pointing out the direction for future animation practitioners. “There is no shortage of talents in the country, but there is a shortage of Bole.” At present, there are more than 450 colleges and universities in China offering animation majors and more than 460,000 students majoring in animation. In the context of the global financial crisis, employment of college students has become a hot topic.

To this end, the "Animation Talent Exchange Meeting" will be held at the 5th China International Animation and Game Expo. 30 animation and game-related companies will be invited to announce nearly 50 professional positions on site to provide employment opportunities for students who aspire to the animation and gaming industry. At the same time, it provides policy consultation, employment guidance and other proliferative services. The expo also invites nearly 20 professional schools across the country to participate. 200 outstanding fresh graduates will be selected from nearly 10,000 students to participate in on-site interviews and communicate directly with companies, thereby taking the first step into the animation and game industry.

This year's expo will hold three "Animation Industry Investment and Financing Forum", "China Online Game Financing and Park Development Negotiation Summit Forum" and "Shanghai Animation Derivatives

Industry Summit Forum" at the same time Industry summits from different perspectives. The financial tsunami is a major opportunity for industrial structure adjustment and division of labor around the world, and will inevitably affect the replacement, upgrading, migration and adjustment of China's animation industry structure. The economic growth will soon shift from processing and manufacturing to high value-added and creative, from export-oriented to domestic demand-driven, and from loose division of labor and collaboration to professional team coordination. This background has created a good development foundation and broad development space for the development of China's animation creative industry. The in-depth adjustment of industrial structure and the strengthening of professional division of labor provide a good support platform for the animation investment and financing forum. Finding the needs of all parties and properly meeting their needs will be the core selling point of this series of forums. By gathering industry elites to discuss current hot topics and explore the development theory of original animation.

Expo brand activities such as "Huaxia Xiaoshenbi Student Cartoon Contest" and "New Game Trial" have been continued to this day and have enjoyed a high reputation in the industry. For different animation enthusiast groups, this exhibition will also launch a variety of new and colorful activities. The "New Century Dancer PIU East China Competition" will become a "Dance Forest Conference" for dance machine masters. We look forward to more One day, Chinese "dancers" will represent China and shine on the PIU world stage; the "Nostalgic Toy Collection Exhibition" will awaken the childhood memories of many comic fans born in the 70s and 80s - tin toys, plastic mini soldiers, assembling Models, G1 Transformers, Special Forces... In the last century when there was not much high-tech electronic entertainment, they accompanied batches of "little boys" through their youthful years. When these old friends reunited As they appeared before me, fragments of sad or happy memories began to reappear in my mind. The expo welcomes more friends to share the collection from that year and relive those "sunny days" together.

In order to encourage companies, teams and individuals that have played a positive role in the development of the domestic animation industry in 2008, a series of awards will be issued during the expo. The award-winning companies involve all aspects of the animation and game industry chain. In order to express its celebration and support for the expo, China Post will also produce special commemorative postcards. This is also the first postcard produced with the theme of an animation exhibition. It is of great commemorative and collection value. This is the first of its kind in a domestic animation and game exhibition. .

With the continuous expansion of the country’s support for the animation industry and the rapid growth of domestic animation and game companies, the expo will continue to promote original animation products and strive to build a professional display platform for national animation products to go global.