Brother Tao’s “Taoxin Marketing”: “Plantation + Rural Tourism”

With the improvement of people's living conditions, rural tourism has become a favorite for people's leisure and relaxation. These plantations are combined with rural tourism to develop marketing channels that match leisure farmhouse tourism and agricultural product sales. Brother Tao, founder of the Visual Business School and founder of "Taoxin Marketing", believes that with the help of the Internet platform, vigorous publicity on the Internet can attract many consumers to visit the planting base for sightseeing, and carry out extended activities such as factory visits and picking. , allowing consumers to participate in the processing process.

Brother Tao said that compared with previous marketing channels, this channel combines two new trendy methods, such as green and Internet. Currently, agricultural products through the “plantation + rural tourism” marketing channel account for about 30% of the overall agricultural product sales.

In order to attract consumers' attention, farmers must pay special attention to the protection of the ecological environment, ensure the quality and safety of agricultural products, and ensure the beautiful appearance of agricultural products during the sowing and processing process. Companies need to ensure that during the processing and production processes Green products are a popular product nowadays, and consumers are more inclined to buy green products. Tao Ge pointed out that consumers are concerned about the long-term interests of agricultural products. After meeting their needs for food and clothing, their requirements for product quality will inevitably increase. Therefore, agricultural products are bound to follow the path of green marketing.

In order to build awareness, the role of online publicity is self-evident. Based on the seasonal characteristics of agricultural products, determine when to promote which agricultural products, and promote them through online networks, WeChat, TV, and offline bulletin boards. Brother Tao said that agricultural product plantations and rural tourism projects have played a win-win role. Online marketing of agricultural products is a means of marketing for agricultural product operators, and its essence is ultimately to grasp consumer demand habits.