Traditional Culture Encyclopedia - Travel guide - Understand the concept of Yang Kang tourism.

Understand the concept of Yang Kang tourism.

1. Yang Kang tourism, as its name implies, is a kind of health tourism, which is generally called medical health tourism internationally. Entertainment is a deep spiritual experience from material life, even enjoyment. Compared with leisure, it is not a question of improving the quality of life, but a question of improving the quality of life.

2. The healthy tourism market has a good market environment and huge development space. In the next five years, the scale of health tourism market will show a rapid growth trend, and the compound annual growth rate is expected to reach 20%. In 2020, the market size will be around 654.38 billion yuan. As a compound industry of big health industry and tourism industry, health tourism deserves investors' attention.

3. At present, with the improvement of material living standards, people's desire for "health, happiness and longevity" is getting stronger and stronger, but simple health preservation has been difficult to meet people's pursuit of high-quality life. With the rapid development of leisure tourism, health tourism has ushered in a major development opportunity.