Major cities in China vigorously develop night economy. What aspects can "night owls" stimulate economic growth?

"Night economy" is also called "24-hour city". It originated from the concept of improving the phenomenon of "empty nest at night" in urban centers put forward by Britain in the 1970s. In 1990s, Britain took the lead in formally proposing the concept of "night economy". As some scholars have said, "night economy" has its special attributes and regional characteristics. It is closely related to urban culture. The biggest difference between commercial activities and daytime economy is that it is an economic activity centered on non-specific services, popular culture and leisure and entertainment. It pays more attention to the spiritual and cultural needs of citizens.

Night markets, night food, night shows, night movies, and late-night movie chains ... Because of the support of the night, we have a more friendly and direct lifestyle. In the life series of Bili Bili fire documentary, the midnight food store in China is told, and the life series is not just about eating. In fact, the development of night economy is of great significance to China cities facing the bottleneck of consumption growth and the transformation and upgrading of kinetic energy.

First of all, the night economy has extended the city's "business hours", extended consumer trading activities to the evening, improved the "turnover rate" of urban management, and become a new space to stimulate consumption. For many tourist cities, the development of night tourism and night entertainment culture has become a powerful tool for cities to extend the stay time of tourists and gain online word-of-mouth and offline traffic. For example, in recent years, Guilin has launched the "Night Tour of Two Rivers and Four Lakes" project, which has broadened the duration of Guilin tourism. Secondly, the workload of Chinese workers during the day is relatively saturated, and overtime work becomes the norm, so starting the night economy just meets the consumption and leisure needs of these people.

It's economical at night, sweet or salty. You can stay in the museum at night, or late at night, or tap your mobile phone. Night economy needs humanistic care. It also needs the eye-catching effect of online celebrity shops, the gathering effect of squares and the extension of "business hours" of public services.