How to upgrade tourism consumption in the digital age?

Introducing new technologies to enrich the tour experience, using intelligent management to improve the service of scenic spots, and new formats such as cloud tourism, cloud performing arts, cloud entertainment and cloud exhibition are booming ... At present, modern information technology represented by the Internet is bringing about a "butterfly change" in the tourism industry, helping the tourism market to accelerate its recovery.

How to upgrade tourism consumption in the digital age? To do the following:

The digital transformation of tourism must focus on consumer experience.

To promote the digital transformation and upgrading of tourism, we should establish the concept of taking consumers as the center, take improving consumer experience and operational management efficiency as the core of decision-making, and seek innovation around new demands and new consumption patterns.

At present, technologies such as online real-name registration system registration reservation system, time-sharing queuing reservation system, online marketing system and big data monitoring system have become an important part of the digital transformation of the tourism industry, so as to promote the precise operation and marketing of tourism enterprises, improve the efficiency of sightseeing, and finally realize the improvement of tourists' consumption experience and satisfaction and win business growth.

Science and technology+cultural tourism helps industrial transformation and upgrading

Cultural tourism industry is a big industry with strong permeability, strong correlation and comprehensive development. As the world's largest domestic tourist country, the world's largest outbound tourist country and consumer country, China's cultural tourism industry has broad market value. From 20 18 to 20 19, the proportion of cultural tourism industry in China's GDP exceeded 15%, and the correlation degree was higher than that of real estate industry. There is a saying that "culture is the soul of tourism, and technology is the new kinetic energy of tourism".

In the era of digital economy and new culture tourism, Internet aborigines after 80/90 have become the largest tourist customer base. For young people, traveling is better than traveling. In other words, the factors that drive people to travel have gradually changed from initial planning to complex and impulsive factors based on economic development and material development. When the consumption motivation of travel is generated, we will pay attention to the travel experience. For young consumers, the cost of accommodation and itinerary is relatively high. Secondly, consumers' perception of the destination depends not only on the local natural scenery, but also on the local humanities, sports, festivals, food and wine, street scenes and sports. Because of social sharing, every tourist is both a consumer of travel and a driver of derivative economy. We should fully realize that every tourist is our greatest wealth, because every one of them may be from the media, so the elite of tourism wealth is actually the most important goal of returning to the original heart by air travel.

Innovation of Digital Tourism Business Model

First, innovative marketing, relying on live broadcast and short video network marketing and network consumption has become the norm.

The second is the innovative experience, where the cultural travel experience created by virtual technology and the localized real experience go hand in hand.

Third, innovative content, digital tourism content replication and global services under the guidance of positive value have flourished.

Cultivate a strong market subject of digital cultural tourism

First, clear market positioning and promote the construction of new market players.

The second is to take a number of measures simultaneously to enhance the driving force of the main body of the digital cultural tourism market. At present, there are some problems in the development of online travel, such as the lack of high-quality digital content and high-level virtual reality content, and the low commercial realization rate of the existing model. Short videos, live broadcasts and virtual products with insufficient cultural connotation occupy a lot of market space. The deep integration of cultural tourism and science and technology not only requires the full docking of technical means and cultural tourism resources, but also requires creative talents to jointly create the concept and content of technical scenes.

The third is to optimize support policies and create more space for the growth of small and medium-sized enterprises. Judging from the present situation of digital transformation and development of small and medium-sized traditional cultural tourism enterprises, the cracking point of cross-border integration of cultural tourism science and technology industries is still unclear, the way of industrial integration is blunt, cooperation with science and technology enterprises is often passive, and market players face a series of severe obstacles.

With the new round of scientific and technological revolution and the in-depth development of industrial transformation, "internet plus" has accelerated its integration with industries, and constantly spawned new industries, new models and new formats, which is becoming an important driving force to promote the transformation and upgrading of tourism and high-quality development, and the development trend of digital transformation of tourism is accelerating. With the further expansion of the application of new technologies such as artificial intelligence, 5G, Internet, big data and blockchain in the cultural tourism industry, various cultural tourism market players have come online, creating a series of new formats, new products and new services such as "cloud tourism", "cloud exhibition", "cloud art appreciation", "cloud public education" and "cloud cultural innovation", which has become an important breakthrough in promoting the reform and innovation of the cultural tourism industry.