How to make money and chain layout of Yang Kang project in Qiliping, Emei Mountain?

As one of the "300" projects in Sichuan, the Qiliping Yang Kang Project in Emei Mountain is one of the most valuable projects in China. It has been successfully established as "the first international anti-aging health industry experimental zone, the national forest restoration and construction demonstration base, the first provincial-level tourist resort in Sichuan Province, the first provincial-level cultural and artistic demonstration zone in Sichuan Province, and the organic agricultural product consumption supervision and safety demonstration zone". At the same time, Qiliping, a mid-level mountain in Emei Mountain, was rated as a famous trademark and service brand in Sichuan Province.

Among the numerous word of mouth, we can actually see its great potential and advantages. So how did she make money and realize the chain layout? Follow the tunnel to recuperate? Let's get to know each other!

I. Overview of the Project

This project is located in Ershe, Qili Village, Gaomiao Town, Hongya, Sichuan Province, located in the middle section of Emei Mountain, with Emei on the left and Wawu on the right. It is 3.5 kilometers away from Emei Mountain Scenic Area, 50 kilometers away from Wawushan National Forest Park, and about 2 hours' drive from Chengdu (Great Emei Tourism West Ring Road). It is the central node of Zhougongshan-Emei-Wawushan circular tourist route. Sichuan Jinbei Group is a comprehensive leisure tourism and holiday project wholly owned, covering an area of/kloc-0.8 million mu, with a planned total investment of/kloc-0.6 billion yuan.

The average elevation of the project site is 1300m, with cool climate, distinct seasons, fresh air, natural high-quality medical mineral water, humus-free soil for thousands of years, natural Yangshan, and forest coverage rate as high as 90%. With its unique natural conditions, it has become a paradise for health, summer and haze avoidance that the world yearns for.

The location of this project alone has unique advantages in location and environmental resources, which is also difficult for others to copy!

Second, the project characteristics

1 precise positioning

Overall Positioning Based on the two natural and cultural heritages of Emei Mountain and Wawushan Forest Park, with the core concept of "building a 5S shop for human body" and the goal of building a tourist resort and an international anti-aging health industry experimental zone, this project will build a comprehensive health-preserving tourism and holiday project integrating "medicine, nursing, travel, housing, culture, agriculture and forestry".

The industrial orientation is "the leading tourist resort in Yang Kang, China", centering on the strategic goal of "China Alpine World Anti-aging Health Destination", and carrying out the five-in-one systematic development idea of "industry, platform, project, product and service", vigorously promoting the whole anti-aging health industrial chain focusing on "cultural tourism real estate, health industry and ecological agriculture", and promoting the tourism industry and Yangkang anti-aging industry and culture. The main products are International Anti-aging Research Institute, Anti-aging Center, Dream Health Hot Springs, Mid-Levels Youth College, Dream Club, Yijinjing Life Health Center, Huaxi Yang Kang Center, etc.

The market positioning is mainly based on the population of Chengdu (including Deyang, Mianyang, Meishan and Leshan), radiating to other cities and prefectures in Sichuan and even outside the province, which can provide basic market support for the project. Secondly, in 20 19, the number of tourists in Emei Mountain Scenic Area reached 3.55 million, so as to take advantage of the situation and drain tourists from Emei Mountain.

The building is located in an ecological organic architecture, which integrates grassland wind, pastoral wind and pastoral wind, and uses local materials to become an ecological building integrated with nature. And set up a large terrace and sloping roof to realize starry sky at night, rain and dew in summer and snow in winter.

2 development strategy

In 2007, this project was launched, which can be described as a sword for ten years, creating a well-known health resort in China and the best health resort in Sichuan. It is also very strategic in the development process:

One is to implement the strategy of "Yang Kang+Real Estate" for traders around the core of Qiliping. From anti-aging, forest health care, Chinese medicine health care in the early summer vacation to wisdom health care. The product planning of the project has always been around the main line of health care, specializing in the field of health real estate, and has accumulated a large number of high-quality customers through the Qiliping project 10 for many years.

Second, the integrated development of anti-aging and health care industries in the producing areas has the characteristics of large investment and slow income. In order to ensure the continuous vitality of the project, the strategy of coordinated development of health care industry and real estate was implemented. As the biggest profit point in the early stage, while developing real estate, it will feed back the healthy industry through real estate, make up for the huge investment in the industry, and realize a win-win situation of brand value, social value and economic value.

3 local scene

This project follows the theme of "original ecology", which not only focuses on letting residents enjoy the pure natural environment and integrate with nature; It also advocates "source ecology", so that residents can enjoy the gestation of nature and the sublimation of culture in the spirit and picturesque scenery of the fairy mountain, realize the recuperation of life and return life to its original source. At the same time, cultural and natural symbols are displayed through the image of the landscape carrier. Also pay attention to the creation of night scenes, which are charming scenery from day to night.

4 continuous explosion

20 15 Up to now, the industry conference has held many forums for the development of anti-aging health industry. 20 19 10, the third China forest restoration and rural revitalization conference was successfully held in the forest restoration base of qiliping resort.

Health Activities 20 19 held the opening ceremony of 10,000 people's deep breathing, Qiliping parent-child health run and Qiliping summer vacation season.

In the development process of 10 years, the project industry has been constantly updated, and new explosion formats have been introduced, giving the project new industrial power and drainage.

5 brand blessing

After more than ten years of deep cultivation, among many emerging rehabilitation projects, this project enjoys the title of "pioneer" and "practitioner" in the industry and has long been a benchmark project in the industry. Many local governments take the initiative to invite the industrial model and product format of Qiliping in Mid-levels to take root in the local area. Through brand blessing and chain layout according to local conditions, Panzhihua Miyi Sun Valley, Guangyuan Smart Medical and Health Town, Fairy Mid-Levels Yang Kang Resort and even Chiang Mai, Thailand have all been laid out.

Third, the view of truth.

Through the understanding of the project, the tunnel is healthy? Dao Jun summed up the following points, hoping to inspire and help everyone:

1 site selection

Choosing a place is equivalent to the success of the project. Especially the Yang Kang project located around the traditional mature scenic spots, we should learn to make use of its advantages such as location, resources, word of mouth and tourist volume.

double pivot

The core of Yang Kang project is Yang Kang industry (service), so we need to find the core advantages of Yang Kang industry first, and always focus on this main line in the process of product planning and operation, and unswervingly deepen and specialize in Yang Kang. It can not only enhance its industry recognition in this field, but also accumulate a large number of high-quality customers.

3 make money

As we all know, the investment in industrial projects in Yang Kang is huge and the payback period is long. Therefore, we must have enough motivation. First, it is necessary to clarify the logic of making money for the project and ensure the continuous opening of the capital chain. At present, real estate+industry is the profit model of most rehabilitation projects, but many traders have cut a wave of "leeks" in real estate and have not continued to do rehabilitation. Second, there need to be enough consumers to support the sustainable and healthy development of the project, so market positioning is very important. Generally speaking, the short-term profit of real estate needs to feed back Yang Kang industry, and ensure the long-term sustainable profit of industrial operation in Yang Kang through accurate market positioning.

4-chain

In the early days of the Yang Kang project, the investment in assets was basically heavy. It is a good way to increase the share of light assets, export brands and development models, and carry out chain layout in the later stage. However, the first premise is to have enough experience accumulation or brand effect, relatively standardized service packages and complete industrial services. Second, you can improve your popularity and professionalism by holding health care industry meetings and conferences. Only by combining the above two factors can we lead, copy and chain the layout.

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