What are the characteristics of celebrity culture in developing tourism resources?

Former US President Richard Nixon once said: "Since ancient times, nothing has attracted us more than the life of a great man." Celebrity cultural resources refer to the continuous, dynamic and diverse social and cultural resources with celebrities and their attached cultural phenomena as the main body in a specific era and region. It has the basic characteristics of scarcity, openness, diversity, dynamics, sustainability, easy dissemination and low cost and high yield of development and utilization.