How did Spain's tourism develop?

(1) Focus on creating seaside leisure products and creating brand effects.

Developing coastal tourism, focusing on developing tourism products such as sunshine, seawater and beaches, is Spain's tourism advantage and a major feature of its tourism development. The most famous seaside tourist destination is Sunshine Coast, which is 300 kilometers along the Mediterranean coast. It is bathed in sunshine and mild Mediterranean sea breeze all the year round. Various means of transportation by land, sea and air constitute a convenient and comfortable transportation network, and modern infrastructure makes Sun Coast a seaside tourist attraction in Spain and even the world. The unique coast here includes a series of vast and charming beaches, beautiful bays half hidden between cliffs, eleven water sports docks and fishing spots; Mild climate, little rainfall and sea breeze create an environment suitable for subtropical plants to grow. More than 40 golf courses along the coastline attract millions of tourists from all over the world every year. In addition to making the Sunshine Coast a complete tourist destination, Spain also vigorously develops the island's tourism resources. The Canary Islands is one of the important destinations.

(2) Actively develop cultural tourism and enrich tourism products.

The most impressive thing about the investigation of Spain is that tourism is inseparable from culture, which is the soul of tourism, and the sustainable development of tourism depends on it.

Since the 1990s, the Spanish government has realized that it is difficult to adapt to the competition and meet the diversified needs of tourists by developing the traditional single product of sunshine and beach, and has begun to attach importance to the development of other tourism products, especially cultural tourism products. Spain has 37.5 World Human Heritage Sites, ranking second in the world (only less than Italy 1). Bullfighting, flamenco dance, folk festivals and other activities have left an unforgettable impression on all tourists visiting the west; Numerous museums, art galleries, churches and ancient cities are important parts of Spanish cultural tourism. Diet is undoubtedly one of the most attractive characteristic cultures in Spain. Spain has nine cultural heritage urban agglomerations, which enjoy an important position in the world. These cities not only have well-preserved natural landscapes, but also many places of interest, buildings with strong local colors and different lifestyles. The urban style of Spain fully embodies the diversified characteristics of Spanish culture. These cities are rich in historical and artistic wealth, such as Avila and Toledo, which attract many tourists.

(3) Attach importance to tourism promotion, emphasizing overall promotion and joint promotion. The Spanish government attaches great importance to tourism promotion and has established a special tourism promotion agency, namely the Spanish Tourism Promotion Association, which has 3 1 overseas tourism offices. The investment in promotion is very large. In 2003, the budget of the Spanish Tourism Bureau was 94 million euros, of which 43 million euros was used for overseas promotion, accounting for 46.4% of the budget. In 2004, the funds for publicity and promotion increased by 12.2% compared with the previous year. This year, it also invested 4 million euros to support the Spanish tourism portal. Major local governments have also increased investment in tourism promotion. For example, the tourism investment in Antalucia this year is 1.3 1 billion euros, accounting for 2% of the total budget of the region, which is mainly used for promotion, new product development and infrastructure construction, of which 50% is used for promotion.

(4) Implement the tourism quality plan to improve the competitiveness of tourism.

Since the end of last century, the coastal tourism in the Caribbean and Africa has developed rapidly, which has brought challenges and competition to Spanish tourism. In order to cope with competition and replace price competition with quality, Spain launched the "Total Quality Management Plan for Tourism" on 1992, which has been the main policy of the government for tourism since the 1990s. This plan, also known as the "future plan", includes five parts: coordination plan, modernization plan, new product plan, promotion plan and excellence (striving for famous brands) plan.