Evaluation method of tourist attractions

Evaluation method of tourist attractions

1, selection of evaluation index

In the practice of quantitative evaluation of tourism resources, it is difficult to construct an evaluation index system that conforms to all resources. Therefore, many scholars have formulated the evaluation index system according to the specific operation practice. Lu (199 1), (1995) and Song Jianxia (1994) put forward an "eight-degree" evaluation index system, namely, scale, antiquity, rarity and strangeness. Hao Xiaolan and Li (1994) divided the evaluation index system of tourism resources development potential into two comprehensive evaluation index layers: tourism resources value and tourism location conditions, and set several evaluation factor index layers under each comprehensive index layer. Among them, the comprehensive index layer of tourism resources value includes four evaluation factors, and the index layer of tourism location conditions includes three evaluation factors. Each evaluation factor index layer can be composed of several evaluation factors, which are the most basic index units. For example, the evaluation factors of ornamental value are composed of aesthetic feeling, strangeness and scale. In this way, the whole evaluation index system consists of three layers: evaluation comprehensive index layer, evaluation factor index layer and evaluation factor index layer.

It should be pointed out that the Classification, Investigation and Evaluation of Tourism Resources (GB/T 18972-2003) published in 2003 determined the evaluation index system of tourism resources in the form of national standards, which was divided into three evaluation items: the value of resource elements, the impact of resources and environmental protection, and environmental safety, and each evaluation item was set with a number of fixed evaluation factors. In fact, it seems to be unified and authoritative. In fact, in many cases, it is futile to set a set of evaluation indicators to evaluate resources, because the types, values and ways of development and utilization of tourism resources are so rich that a single universal indicator system is difficult to adapt to this diversity and richness, which is also criticized by many scholars in the current national standards (Huang, 2006; Liu Yi, Huang Xiang, Liu Jiaming and others, 2006; Hong Chu, 2005; Wang Jianjun, 2005; Wang, 2006; Yang Zhenzhi, 2006).

2. Determine the importance of different indicators.

In the whole evaluation index system, not all indicators are equally important. These requirements determine the importance of each index according to the actual situation of the plan or plan. Usually, the status of each indicator is represented by the weight given to it. Analytic hierarchy process and fuzzy mathematics, which are often discussed in resource evaluation, are divided according to different weight calculation methods.

There are many methods to determine the weight, including Delphi method, analytic hierarchy process, fuzzy mathematics method, grey model method, five-point scoring method and so on. In fact, no matter which method, it is more or less subjective. Whether it is objective and scientific has a great relationship with the knowledge and experience of evaluators and expert teams.

3, determine the evaluation level

The function of evaluation grading is to compare the relative position of the same resource. The resource evaluation index of Fu Wenwei (1994) is divided into five grades by scoring method. Zhang Guoqiang (1998) divides the scenic resources into five levels, namely, super scenic garden, first-class scenic garden, second-class scenic garden, third-class scenic garden and fourth-class scenic garden, which are equivalent to international level, national level, provincial level, city and county level and local level respectively. Classification, Investigation and Evaluation of Tourism Resources (GB/T 18972-2003) also divides the individual evaluation of tourism resources into five grades, and stipulates that the five-grade tourism resources are called "super-grade tourism resources", the five-,four-and three-grade tourism resources are generally called "excellent-grade tourism resources", and the second-and first-grade tourism resources are generally called "ordinary-grade tourism resources"

Step 4 score

According to the determined evaluation index system, the tourism resources are scored individually. Then, according to the scores of individual indicators of resources and the weights of indicators, the total score of resources is calculated according to the weighted sum, and finally the resources are evaluated and summarized according to the initial evaluation level, so as to determine the level of resources.