Since there are so many problems, why are people still rushing to do low-altitude tourism?

First, private general aviation enterprises are growing rapidly, but there are very few general aviation businesses suitable for private enterprises. Consumer general aviation business has naturally become their first choice, among which air travel has become the star business.

The latest data shows that during the 12th Five-Year Plan period, the number of general aviation companies increased from 111 to 278. As of November 2015, there were 39 more general aviation companies than at the end of 2014; the number of general aviation flight hours in 2015 was 735,000, a year-on-year increase 8.9%, compared with a year-on-year increase of 14% in 2014, but a closer look shows that almost all of this increase is in the number of hours of flight training, which means that other businesses have not grown. Those who rely on industrial and agricultural operations to make a lot of money are still the same old faces, and there are few opportunities for new private companies to join.

Compared with industrial and agricultural operations, flight training, and charter flights, air tours have lower entry barriers and are less dependent on low altitude, so it is not surprising that it has become the first choice business. In addition, choosing to do aerial tours is also related to the resources of these companies. Many enterprises that enter general aviation are real estate, tourism, and new agriculture companies. They generally have better relationships with governments and scenic spots. Naturally, they want to do aerial tours. In addition, many local governments It also actively promotes the concept of low-altitude tourism, accelerating this trend.

Second, from 2012 to 2014, a large number of aircraft and helicopters were sold to China, an increase of 632 aircraft in 3 years. The massive development of operators, the promotion of the government and the media continued to introduce articles about foreign low-altitude tourism This has made the whole society have a strong curiosity about aerial tours.

Thirdly, for many companies, air tours are a two-bird deal. Even if they don’t make any money, they can still promote their brands. For example, selling airplanes is meant to promote and provide flight experiences, but doing air tours You can vigorously promote the aircraft models you want to sell, and there are also subsidies for tourists to buy tickets, which is very good; for example, those who do flight training originally want to do flight experiences to attract customers, but doing air tours not only saves the cost of the flight experience, but also attracts tourists to buy them. It's good to pay for the tickets.

Fourthly, another advantage of air tours is that they can combine tourism and real estate, and can also obtain support from local governments and obtain excess benefits beyond the project operation itself.

Fifth, aerial tours are the apple of a city’s brand and the focus of media attention. Large-scale publicity reports can easily lead other cities to follow suit.

Sixth, the rise of taxi-hailing software and O2O in 2015 made aerial tours an excellent carrier for gimmick marketing. Starting with Uber’s one-click helicopter calling, Didi soon followed suit, and a nationwide wave of One after another marketing events that call for a plane with one click have pushed air travel to the forefront and become well known to the public.