How to innovate hot spring tourism in China?

How to innovate hot spring tourism in the new stage when the market calls for the second upgrade of hot springs? Experts believe that:

(A) to achieve project development and innovation. Combined with the mainstream demand characteristics of the regional target market, the development model of "Hot Springs+×" is selected to make the business model of hot springs surpass the general competitive platform and form a breakthrough development. We should jump out of hot springs and do hot springs from the perspective of leisure industry. Focusing on hot springs, we should give full consideration to the interactive structure development of hot springs and leisure real estate industry, conference industry, recuperation industry, water recreation industry, tourist towns, new countryside and landscape tourism, so as to make various industries gather around hot springs and form the overall development model structure of hot spring industry cluster.

(2) Innovation of bubble bath mode. The way to soak in hot springs is more and more diversified, comprehensive and artistic. Many of them are combined with ornamental amusement and artificial ways, forming hundreds of hot spring bathing modes, including the mode of combining water recreation with water recreation and cultural forms, such as Zen hot springs and Taoist hot springs with culture. Including all kinds of health, hot spring bath, outdoor wind and fish therapy, such as Austria's music hot spring, the whole hot spring is combined with music for physical and mental recuperation; Including mud therapy, salt therapy, medicine, beauty, health, water sports, water entertainment; Including models combined with natural environment, such as hot springs in tropical environment, hot springs in mountainous environment, hot springs in natural streams, and environments in gullies. The development of hot spring bathing mode has formed a leisure structure that combines tourism and hot springs extensively, which has brought about changes in income mode.

(3) Realize the combination of innovation and human resources. Explore human resources, closely combine with hot spring culture and the construction and operation of hot spring resorts, and form their own unique advantages. For example, Jiuquwan Hot Spring in Guangxi strives to create the ethnic customs of Zhuang people in Guangxi, and there is a Guangxi ethnic customs garden in the resort, which is displayed in front of tourists in various forms such as sculpture, writing, totem, handicrafts and performances, and the ethnic customs are very rich. Hunan Rucheng Hot Springs has made great efforts to create the traditional characteristics of the She nationality, and even reserved a passage for local villagers to take hot spring water in the hot spring area of the resort, retaining the living habits of local villagers to kill pigs, chickens, wash clothes and vegetables with hot spring water. Visitors can watch and understand the customs and living habits of the She nationality at close range, which has also become a unique selling point of Rucheng Hot Springs. Anhua Qingchi Hot Spring, which is famous for the romantic love between Emperor Xuanzong of the Tang Dynasty and Yang Guifei, has fully explored the historical and cultural heritage. Bai Juyi's sentence "It's early spring. They bathed her in Huaqingchi, which warmed and smoothed her creamy skin. "It has become the golden signboard of Huaqingchi Hot Spring. Lun Jia River Hot Spring in Xiaogan, Hubei Province takes the word "filial piety" as the core, and strives to create the spiritual territory of filial piety, filial piety and filial piety, the essence of China traditional culture. This theme is unique and attractive, and people at home and abroad, men, women and children, will be interested in seeing and feeling it.

(d) Innovation combined with regional geomorphology and geology. Make full use of the advantages of local natural resources and attach importance to the role of natural scenery in promoting the development and management of hot springs. For example, Qixian Ridge Hot Spring is the only one named as the National Hot Spring Forest Park among the 35 national forest parks approved by the Ministry of Forestry. Qixianling National Hot Spring Forest Park covers an area of 22 square kilometers, with rare tropical virgin forest landscape and high-quality hot spring resources in China. Hot spring resort makes full use of its unique resources to create a well-known high-quality hot spring area integrating Qifeng, hot springs, customs, pastoral, climate and forests. Swan Lake Hot Spring in Tianjin is said to have rested here when Ganlong went down to the south of the Yangtze River. Kangxi's handwriting "Divergent Economic Transportation" is still preserved in the "Zhiqutang" of the resort. Swan Lake Resort makes full use of the existing water surface area of more than 600 mu as its own characteristics, strictly protects and resolutely puts an end to boating and other water facilities. Instead, it was built in imitation of the imperial quadrangle of the Qing Dynasty. Antique and elegant, the huge lake is only for landscape. Tang Chi Hot Springs in Lushan Mountain, Jiangxi Province, has a very beautiful landform, beautiful mountains and waters, beautiful lakes, waterfalls, exotic flowers and herbs, and ancient stone cliffs. It has been approved as "Tang Chi Scenic Area" by Anhui Province, and it is called a must in East China. These are classics that make use of their unique natural resources to build their own brand of hot spring culture, which others can't copy, and are also the most innovative brand of hot spring culture with core competitiveness.

(5) Innovation of business philosophy and sustainable development. The core of concept innovation is the cultivation of corporate culture and brand. The concept of hot spring enterprises can generally be expressed as follows: hot springs are the mainstay, new ideas, far-reaching strategies, planning first, accurate positioning, design experts, beautiful construction, refined products, unique models, deep health care, full holidays, full functions, pure culture, flexible mechanism, strong team, high quality and good health care. In the innovation of hot springs, we should also pay attention to sustainable development. To solve the problem of rational development and resource protection of hot springs, the key is to do a good job in hot spring water treatment, especially the cooling (heating) and disinfection utilization of bath water, as well as the treatment, effective utilization and recharge of sewage and wastewater, which is an important means to maintain the sustainable development of hot springs and avoid the depletion of springs.

(six) to achieve industry management and professional institutions innovation. The development of hot springs must be based on laws, regulations and industry norms, standardize the entry threshold of hot spring development and the scientific utilization of hot spring water, and ensure the benign development of hot spring industry. The development and innovation of hot spring tourism has its own particularity, so it is necessary to cultivate professional institutions, conduct special research and creation on the planning and design of hot spring projects, and realize the whole from concept to practice.

Through data analysis and investigation, He Shan Shui Yi thinks that the hot spring resources in China are very rich and have great development potential. With tourism becoming the pillar industry of national strategy, and the further development of leisure and holiday industry in China, coupled with the dual drive of tourism economy and real estate capital, Beijing Heshanyi Planning and Design Institute has judged that hot springs will still be the hot products of leisure and holiday development in the future.