Is China Rural Tourism Maker Demonstration Base a Transformation and Upgrading of Rural Tourism?

1. Is the rural tourism maker demonstration base a transformation and upgrading of rural tourism?

Recently, the 20021Beijing Huairou Spring Tourism Information Conference was held in Beijing. According to the person in charge of Huairou District Culture and Tourism Bureau, at present, Huairou cultural tourism has deepened13 based on the positioning of the capital as an important bearing place and ecological conservation area; The integrated development of science city focuses on the construction of five States, and Huairou cultural tourism accelerates its shaping. Huairou is a young, healthy, innovative, unique and integrated city, and strives to make Huairou a new landmark of a world-famous tourist city and a new highland of a world-famous historical and cultural city.

According to reports, Huairou has a beautiful ecological environment and has 26 scenic spots, which is known as the Pearl of Beijing suburbs. There are 65.4 kilometers of Ming Great Wall in the jurisdiction, including Mutianyu, Jiankou and Beijing Street. In addition, there are Hongluo Temple, Yanqi Lake, Qinglong Gorge, Huanghuacheng Water Great Wall, Labagou Primitive Forest Park, Xiangshui Lake and other high-quality attractions, which are deeply loved by tourists. In the future, Huairou District will give full play to the radiation-driven role of brand scenic spots, comprehensively improve quality, increase capacity, launch 800-mile scenic spots, strive to explore new projects, increase investment, and shape the young state of Huairou cultural tourism.

Huairou District has 59 characteristic rural tourism formats and 378 boutique homestays, ranking first in the city. It has won many national honors such as the National Leisure Agriculture and Rural Tourism Demonstration Zone and the National Rural Tourism Maker Base, and has been selected as the first batch of national global tourism demonstration zones. Bishui Qingshan is an invaluable wealth practice and innovation base. In addition, with the completion of 29 scientific facilities platforms in Huairou Science City, it will become an important product of Huairou science and technology research tour in the future. In the future, Huairou District will open up scientific and technological research tours, build business tourism destinations, start coming to cinemas on weekends, and build a new platform for innovation and integration of cultural tourism.

It is worth mentioning that at this conference, Huairou District Culture and Tourism Bureau also launched eight boutique tourist routes: one-day tour and two-day tour.

The one-day tour route is: enjoy the Great Wall of Plum Blossoms and learn the chestnut culture route. The main punching places are Xiangshui Lake Great Wall Plum Blossom Festival and Beijing Old Chestnut Tree Juyuande Planting Professional Cooperative. Play the Great Wall of Culture and inherit the route of intangible experience. The main punching places are Tianyu Great Wall, Mutianyu Great Wall Hotel and Beijing Preserved Fruit Museum. Study the Great Red Wall and spread the cultural route of Red Star. The main punching places are Xiangshui Lake Great Wall Red Pavilion and Beijing Erguotou Wine Museum. Visit the Millennium Temple, taste online celebrity restaurants and watch classic car routes. The main punching places are Hongluo Temple Scenic Area, Sheng Qun Courtyard and Classic Car Museum.

2. Innovative development of rural tourism

Develop * * * and enjoy the farm model. Make full use of the existing rural resources, respect the current situation of rural development and traditional folk customs, form a residence, a hospital and a place, and transform it into various modes of rural life, vacation and health preservation. And release information through the Internet platform mode, forming various forms of personal customization such as product adoption, entrusted planting, independent planting and house rental. Therefore, farmers will become shareholders, farmhouses will become guest rooms, stored agricultural products will become futures and consumers will become investors.

3. Innovative rural tourism

For example, farmhouse music, local customs performances, public chess study rooms and so on.

4. Rural tourism product innovation

The innovation points of tourism poverty alleviation are: tourism promotes the sale of agricultural products, tourism promotes the development of rural resources, and tourism changes the face of rural construction.

5. Upgrading of rural tourism industry

Rural tourism is connected with the market at one end and the people at the other, with a long industrial chain and many industrial factors. Our province actively promotes the integrated development of rural tourism industry, with ro

Qian Ning Yunzihai Leisure Agriculture Sightseeing Park relies on the superior location and unique natural conditions of Caohai National Ecological Nature Reserve, builds a modern agricultural industrial chain with high added value on the basis of the integrated development of modern agriculture and tourism, and combines production with gardens on the basis of the development of vanilla industry. Form a benign mechanism of high integration and complementarity of the primary, secondary and tertiary industries, build influential tourist destinations and leisure and holiday bases, and become a demonstration park for the interactive development of modern agriculture between agriculture and tourism in Guizhou Province, reflecting the model project of Weining's precise poverty alleviation.

At present, Weining Qianyunhaizi Leisure Agriculture Sightseeing Park receives more than 1000 tourists a day and more than 300,000 tourists a year. It is a good place for people to travel and take wedding photos.

The above facts prove that developing rural tourism is a shortcut to revitalize the countryside.

I. Leisure and health care

With the improvement of people's living standards, consumers are increasingly pursuing health care. Therefore, the ecological leisure tourism project takes advantage of its ecological advantages, combines the concept of health preservation with the ecological environment and integrates it into the development of leisure projects. At present, many tourist attractions in China are striving to become leisure and healthy tourist destinations, mainly carrying out various health activities such as sports, hot springs and forest baths.

1. forest oxygen bar

The forest oxygen bar pursues the original flavor and returns to nature, with forests, clear springs, rocks, streams and waterfalls as the main body, high content of negative oxygen ions in the forest air and plant essence that is extremely beneficial to human health, supplemented by various simple and simple amusement facilities that conform to the environmental style. It skillfully integrates sports and fitness, leisure tourism and natural landscape, emphasizing the harmony between man and nature.

2. forest bath

Open-air hot spring is the most fashionable hot spring bathing method in Shan Ye forest. Especially in winter, the contrast of temperature and visual effect. Ye Xue Hot Springs is an exciting new leisure experience. Compared with the hot spring mode, the forest/mountain spring bath is called the cold spring bath mode, and it is also the most aura and popular way of health and leisure.

3. Shan Ye Movement

Mainly refers to jogging, walking, hiking, cycling, fishing, cross-country and other outdoor activities. Relying on the fresh earthy breath, spacious activity space, fresh outdoor air and other ecological environments, it is developed in Shan Ye environment such as mountains, lakes and hills. It not only strengthens people's physique, but also provides a lot of outdoor communication space, thus enhancing people's communication.

Second, ecological diet.

Ecology refers to the combination of bar, tea bar, restaurant and other food consumption patterns with the natural ecological environment, and the development of leisure food projects with ecological theme. This leisure mode is the most developed eco-leisure tourism mode.

1. Ecological tea bar, bar and book bar

Eco-bar is a leisure place built in landscape environment. For example, the mountain bar in Beijing, where people gather, cultivate their morality, read books, or have a drink by the mountain stream in the moonlight, pursues a kind of leisure between natural mountains and rivers. This kind of leisure products are very popular among people with high education and pursuit of quality life. With the popularity of self-driving, this leisure way still has strong development potential.

2. Ecological restaurant

Eco-restaurant advocates a new leisure concept. Dining environment, comfort, food types and scientific nutrition including air quality are the primary concerns of eco-restaurants. Eco-restaurant creates a comfortable, green and healthy dining environment for consumers through the organic integration of modern intelligent greenhouse and original ecological natural landscape, and makes the indoor seasons like spring through the control of temperature and humidity.

Third, ecological accommodation.

According to the characteristics of ecological and natural environment, we design unique accommodation products with the concept of leisure.

The wooden house in the forest is a popular way of ecological accommodation, while the tree house is more novel. There are generally two construction methods: one is to build a wooden house on a solid branch, decorate it indoors, and take the stairs around the tree; The other is to directly hollow out the tree and keep the inside hollowed out.

camp

With the rise of community activities, camping, an avant-garde and fashionable activity, is growing geometrically. The fun of camping comes from escaping from the prosperity and getting in touch with nature. It is a fashion activity that does not rely on artificial facilities and brings its own equipment to live and stay in the wild. At present, the most popular are car camping and tent camping.

3. Wild luxury hotel

It is a luxurious reception hotel with Shan Ye, countryside and rural areas as the background, local architecture as the exterior and luxurious interior. It combines architecture with nature, combines the charm of wilderness with luxury enjoyment, and satisfies people to provide luxurious service reception for high-end consumers in a beautiful natural environment.

Four. leisure agriculture

Modern agriculture is not only satisfied with the single direction of sightseeing agriculture, but also makes full use of the ecological advantages of agriculture and rural areas to develop leisure agricultural products. At present, with the continuous development of rural tourism, ecological leisure agriculture has also achieved certain development results.

1. Leisure farm/leisure farm

Leisure farms or leisure farms rely on the natural rural environment with ecological pastoral style, with certain boundaries, and rely on large agricultural resources with local characteristics to provide safe and healthy agricultural products for urban residents to meet their needs of participating in high-quality rural lifestyles and experiential consumption. This development form integrates ecological agriculture, rural tourism, health holiday, leisure experience, popular science education and other functions, and its essence is a new agricultural tourism industrial complex that realizes a high degree of unity of economic value, social value and ecological value.

2. Eco-agricultural Science and Technology Park

Eco-agricultural science and technology park with ecological and garden development is the leading mode and demonstration mode of modern agricultural development. After the first generation whose main function is the research and development of new technologies and new products and the demonstration of application, and the main function is the facility agricultural technology demonstration base, today's American Eco-agricultural Science and Technology Park effectively combines agricultural leisure tourism on the basis of its original functions, integrating knowledge, science and leisure, showing the breakthrough of agricultural industrial chain and constructing a brand-new post-modern agricultural panoramic industrial value system.

6. Rural tourism innovation

Conditions for developing rural tourism

1, the development of rural tourism should have a rich foundation of agricultural resources. Agriculture is the general name of agricultural natural resources and agricultural economic resources. Agricultural resources include natural environmental factors such as land resources, water resources, climate resources and biological resources that can be used for agricultural production. Agricultural economic resources refer to the socio-economic factors and social production achievements that directly or indirectly affect agricultural production, such as the quantity and quality of agricultural population and labor force, agricultural technical equipment, transportation, communication, culture, education and health and other agricultural infrastructure.

2. To develop sightseeing agriculture, we should have rich tourism resources. The development of agriculture is closely related to the foundation of local tourism development. In areas with good tourist conditions, the development of tourism will bring a large number of tourists, so there will be more opportunities to develop sightseeing agriculture. When analyzing the foundation of regional tourism development, we should focus on the types, characteristics, resource combination, resource distribution and tourism function of tourism resources, and pay attention to the situation of peripheral tourism resources.

3. The development of sightseeing agriculture should have clear goals and market orientation. Agriculture pursues the rate of return according to market actions, and any sightseeing product must have a selling point in the market. As far as the current development trend of China is concerned, the main tourist source of sightseeing agriculture is the city.

4. The development of sightseeing agriculture should have a clear location choice. Location factors are positively related to the number of tourists. A successful sightseeing agricultural park should choose the following locations: First, developed urbanized areas have sufficient tourist markets. The second is a characteristic agricultural base with a good agricultural foundation and distinctive characteristics. Third, in the vicinity of the scenic spot, you can use the tourist market of the scenic spot to attract some tourists. Fourth, develop agricultural holiday forms around resorts.

7. Rural tourism innovation and entrepreneurship

The rise of rural tourism has promoted the transformation and upgrading of traditional agriculture and greatly improved the level of rural economic development. The development of traditional agriculture has also laid a solid foundation for rural tourism. Obviously, the benign interaction between rural tourism and traditional agriculture is not only conducive to the industrialization of traditional agriculture, but also conducive to the upgrading of rural tourism.

The interactive development of rural tourism and traditional agriculture lies in the high consistency of the target market and the basis and conditions of integration.

Firstly, the connotation and ecological concept of traditional agriculture promoted the sustainable development of rural tourism.

Secondly, rural tourism promotes the sustainable development of traditional agricultural areas.

Finally, the interactive development of rural tourism and traditional agriculture has multiple benefits.