The slogan of China Tourism Day is Love Travel Love Life. How do you understand this slogan?

May 19th this year is the fifth China Tourism Day. According to the latest information, the theme of this year's China Tourism Day will be "New Tourism, New Normal", and the propaganda slogan is: Love Travel, Love Life. In order to facilitate you to know what tourism public welfare measures and promotional activities are available during China Tourism Day, Xiaobian interprets this year's event notice.

Campaign slogan and theme

The slogan of "China Tourism Day" is: Love travel, love life.

theme of "China tourism day" in 215: new tourism, new normal.

The connotation of the theme is: at the tourist level, it is emphasized that tourism, as a new way of life, has been integrated into people's lives, in which people can increase their knowledge, cultivate their sentiments and discover a new world; At the industry level, it embodies the new concept, new idea and new normal of tourism development, and plays its unique role in transforming the development mode and promoting local social and economic development.

Activity time

May 19th, 215 is the time for the nationwide centralized organization of "China Tourism Day", and the activity time can be extended to around May 19th.

Activity content

Carefully organize theme activities. Focusing on the theme of "China Tourism Day" in 215, we will actively plan and launch it widely, and organize and carry out the day of May 19 and related activities.

extensively carry out public welfare activities to benefit the people. Advocate public museums, memorial halls, national patriotic education demonstration bases and stadiums to be open to the public free of charge or at preferential prices; Advocate tourist attractions, hotels, travel agencies, online travel and other enterprises to introduce preferential measures to attract more people to participate in tourism activities; Conditional enterprises can carry out subsidized, free or preferential public welfare tourism activities for poor families, disabled people and other vulnerable groups; Further implement the preferential ticket policies for special groups such as the elderly and students in tourist attractions; Encourage qualified provinces (autonomous regions and municipalities) to carry out cross-regional cooperation and introduce reciprocal measures. All localities and relevant units should announce to the public the measures to be taken to benefit the people.

carry out in-depth quality service activities and civilized tourism publicity activities of tourism enterprises. Advocate the integrity management and quality service of tourism enterprises, and focus on promoting the steady improvement of the tourism service level of window units such as tourist attractions, travel agencies, hotels and restaurants, tourism distribution centers and tourism consultation centers. Take the opportunity of Tourism Day to thoroughly implement the Opinions of the Central Civilization Office on Further Strengthening Civilized Tourism, vigorously carry out civilized tourism publicity and education activities, create a good social environment, improve the civilized quality of tourists, and guide tourists to travel in a civilized way, travel safely, consume green and protect their rights rationally.

carry out in-depth publicity activities. On the day of "5.19" and around the time, the activities of "China Tourism Day" organized by various localities were reported in an all-round and multi-angle way, and vivid examples of people's active participation and extensive benefits and public welfare measures launched by various localities formed a strong public opinion propaganda atmosphere.