The Development of Tourism in Xinjiang

Nowadays, Xinjiang tourism presents a healthy and stable development trend. The industry effect is prominent, which greatly promotes transportation, civil aviation and catering. Industry management is also improving day by day, and the overall quality and skills of employees have been greatly improved. The economic benefit is obviously improved, and the tourism market tends to be scientific and reasonable while it is relatively stable. It can be said that Xinjiang's tourism industry has entered a good market-oriented development period to meet the needs of China's tourism market, and is transitioning from a development period to a stable maturity period, which is expected to enter maturity in about three years. However, there are also some problems that cannot be ignored and need to be solved urgently.

First, tourism must become an industry, not just to cultivate tourist destinations.

The whole tourism industry is gradually becoming a pillar industry of Xinjiang's national economy. At least as an industry, its role in economy and society is constantly improving. However, due to various reasons, some scenic spots (spots) subjectively and objectively regard scenic spots as tourist destinations to pursue tourists' ticket income, while ignoring their due industrial role. The so-called becoming an industry depends on the contribution to the local regional economy and the pull of related industries. Whether it is direct or indirect, it should play a positive and important role in promoting regional economy. The greater this role and positive impact, the more mature its industry will be. Therefore, tourism must work hard and possess these essential characteristics before it can be called an industry and prove its maturity and contribution to society. The direction and trend of tourism industrialization in Xinjiang is correct and will eventually become a pillar industry in Xinjiang. However, there are also some problems in the development process, such as unbalanced industrialization process and insufficient understanding of the role of industry. When designing routes and developing products, scenic spots only pay attention to immediate interests and local interests, ignoring the needs of future industrial development. Some of them are caused by objective reasons such as climate, environment and location, which are understandable and can be adjusted. However, some scenic spots (spots) subjectively don't know that destination and industry are two levels of problems. They unilaterally pursue the number of tourists and the return of tourism products, and look at their own interests independently from investment and construction to the design and packaging of tourism products, ignoring the functions of increasing the income of local farmers and herdsmen and stimulating transportation and catering. It will make your own interests return in a short time, which will have a negative effect on the formation of the industry, but will affect the development of the entire scenic spot and even the regional industrial economy. Tip: Every decision-making leader, planning expert and investor in the tourism industry should pay attention to and make efforts to make tourism an industry that contributes to the regional economy and take it as a responsibility to society. Similarly, only by making it an industry can there be a long-term return on investment, rather than simply being a tourist destination, which will lose the far-reaching significance of developing tourism. I hope that some scenic spots (spots) will pay attention to this and strive to develop tourism into industrialization.

Second, the input and output of tourism do not match, which leads to different effects and goals.

Tourism is indeed a big investment industry, especially in Xinjiang, where the scenic area is generally relatively large, which is also part of the western customs that attract tourists, most of which are hundreds to thousands of square kilometers, or even tens of thousands of square kilometers. The large number and variety of scenic spots is a rare advantage, but it also increases the difficulty of infrastructure investment and development, especially roads, power supply, communications, water supply and drainage, etc. If the whole scenic spot is for tourists to visit quickly and safely, then the road construction must be completely in place, which increases the investment. At this time, we must consider a comparison between input and output, and the large amount of investment in scenic spots can't keep up. The former will affect the development of the whole scenic spot and cause backwardness. The latter depends entirely on the tamping of funds, which will expand in a short time and expose some contradictions and problems in future use. At the same time, the output is far less than the input, but it is disappointing.

For example, in some scenic spots, the infrastructure investment is only tens of millions or even less, while in some scenic spots, the current infrastructure investment is as high as one billion, and the investment ratio is several tens to one or several percent, while the comprehensive economic output ratio of tourism is several to one. Relatively speaking, the output ratio of scenic spots with less investment is much higher than that of scenic spots with more investment. Can the scientific and reasonable performance of projects with hundreds of millions or even billions of investments stand the test of practice in a short time? With the development of the future, can these scenic facilities, which have been invested heavily, still meet the needs? It is understood that such a problem has already appeared.

The sightseeing lane of a scenic spot with an investment of more than 80 million yuan has been used for two years without considering the increase of traffic flow. Now it is obvious that the road surface is not wide enough, which not only can not meet the use, but also increases the safety hazard. Tip: Too much investment can neither achieve due returns nor be scientific and reasonable, but those scenic spots that have time to study, think and improve on their own rolling development, coupled with unremitting efforts in scenic spot management and publicity, have not only achieved good returns, but also achieved good social benefits. Therefore, this is a problem that should be studied and better solved in the future work, so as to prevent the improper use of limited funds and the recurrence of investment deviation.

Third, the tourist market gradually tends to be stable, which is the performance in the early stage of maturity.

With the rapid development in recent years, the tourism market in Xinjiang has been fully opened, followed by slow growth and declining growth rate, indicating that the tourism market in Xinjiang has gradually entered a stable and mature period. It is estimated that after the growth rate drops to a low point in about three years, the number of tourists will remain stable, and then the number of tourists will continue to be stable for a long time and fully enter the mature stage, but it will still maintain a large tourist base. In 2006, the number of tourists in China was 65.438+0.8 billion (including outbound travel), of which Xinjiang tourists were 65.438+0.7 million, accounting for 654.38+0%, ranking among the top in all provinces, municipalities and autonomous regions in China. Most of the total tourism resources in Xinjiang have been developed, and the platform for transforming resource advantages into economic advantages has been basically established. With the improvement of tourism accessibility in Tibet and the rapid growth of outbound tourism, there is not much room for tourism growth in Xinjiang. It is normal that the focus of rapid growth will shift. We should look at this problem objectively and correctly. We can't think that the decline in the growth rate of tourists is a decline in the tourism market or a problem in Xinjiang's tourism industry, but that this phenomenon is a warning before maturity comes.

At this time, it is necessary to assess the situation and adjust ideas and strategies. First of all, we should pay attention to the development of products and the combination of resources, design more scientific routes, and try our best to increase the attraction. Secondly, we should refine the existing scenic spots to make them have the vitality of "staying young forever". Digging deep into history and culture, the development of ethnic customs and folk culture in scenic spots can basically meet the requirements of tourists' viewing and appreciation. With the continuous improvement of tourists' consumption and appreciation level, it is necessary to develop new cultural connotations as highlights and souls not only in the excavation and deduction of contemporary folk customs of various ethnic groups, but also in the excavation of historical culture. For example, the academic research on the excavation of the ancient tombs of Saizi and Wusun people in Nalati Scenic Area proves that this grassland has enjoyed economic prosperity and cultural glory for more than 3,000 years to 2,500 years, which further proves that Nalati Grassland is the birthplace of grassland culture in China and even West Asia, which can make the scenic area have eternal vitality and soul. At the same time, it is also proved by archaeology that the Central Plains and the Western Regions have been closely linked politically, culturally and economically for thousands of years, and they are a whole. At the same time, do a good job in ecological care, and the main body of Xinjiang tourism is eco-tourism. Therefore, in order to strengthen the protection of ecology, no matter the state, local governments or enterprises, they should adjust their investment direction to protect ecology, improve vegetation quality and control pollution, so as to truly realize sustainable development and achieve the purpose of changing the growth mode, which is also the premise of making excellent products. Secondly, we should strive to improve the overall service level and increase the training of service skills and service awareness. In the future, operators should understand that only the quality of service can win. In addition, it is necessary to strengthen publicity and marketing work abroad, try to ensure more shares in the tourist market in the future, and try to keep mature tourists for a longer time.

The maturity of Xinjiang's tourism mentioned above only refers to the possession of the tourist market, but there is still a lot of work to be done in the improvement of the industry and the extension of the industrial chain, including how to improve the per capita consumption, how to extend the stay time of tourists in scenic spots, how to develop downstream products, etc., which will be studied and solved in the future.

Therefore, it is necessary to adjust the ideas and strategies for future work. We should shift from redevelopment and marketing in the past to building high-quality products and improving industries, guide investment to improve projects, content characteristics, cultural excavation and other aspects, and let policies tilt to how to lengthen the industrial chain and increase coverage, so as to conform to the laws and needs of things' development and make tourism develop healthily, stably and continuously.