Sanming Yubang Village: Snacks + Culture and Tourism Broaden the Road to Wealth

On a weekend morning in early winter, there is a hint of coolness in the fresh air.

On November 19, when walking into Yubang Village, Xiamao Town, Shaxian District, which has just been selected as one of the 2022 China’s Beautiful Leisure Villages, what you can see is the clean and tidy village appearance, strolling through the village, and snack stalls one by one. The aroma is overflowing, each cultural tourism project is very popular, the elderly are drinking tea and chatting, and the children are playing happily? There is a lively atmosphere everywhere.

At 7 o'clock in the morning, bursts of fireworks came from Xungen Zhuiwei Snack Street. Hand-hammered meat fillings, deep-fried spring rolls, and soup stock are all busy making ingredients to welcome tourists. ?I usually get up and get ready at around 5 o'clock in the morning, and tourists arrive around 7 o'clock. Villager Yu Hechuan was originally unemployed at home taking care of his grandchildren. In 2019, the village mobilized villagers at home to run Xia Mao specialty snacks and agricultural products. Yu Hechuan responded positively and opened a flat meat stall, earning "travel money" at home. .

? At its peak, it can sell more than 400 bowls, and the daily turnover of flat meat alone is more than 2,000 yuan. ?Yu Hechuan said with a smile. The booming rural tourism industry has brought business opportunities to villagers, such as running farmhouses and selling local specialties. The villagers' pockets are getting bigger and bigger, and they are more and more motivated.

Industrial revitalization is the foundation and key to rural revitalization. The report of the 20th National Congress of the Communist Party of China proposed to develop rural characteristic industries and expand channels for farmers to increase their income and become rich. Bearing in mind the instructions, Yubang Village quickly set off an upsurge in studying, publicizing and implementing the spirit of the 20th National Congress of the Communist Party of China, implemented a series of new measures to strengthen the village, enrich the people and develop industries, and worked hard to take the lead and take solid steps on the journey of rural revitalization.

Zhang Changsong, Party branch secretary of Yubang Village, said that on the one hand, based on the unique resources of Shaxian County’s first snack village, the village closely focuses on snacks, cultural tourism, tea, forestry and other special industries, and through "Snacks+" Tourism? model, actively promote industrial integration projects such as orchid exhibition halls and snack production experience restaurants to further increase tourist experience elements; register and establish Yubang Area Agricultural Trade Development Co., Ltd. to plan and hold product procurement signings, brand company settlements, etc., to promote authentic agricultural products ; Build rural ecological B&Bs, integrating modern elements while retaining the unique charm, and enriching the tourism industry. On the other hand, Yubang Village is problem-oriented, based on the actual situation of the village, keeping in mind the important instruction that "green mountains and clear waters are priceless treasures", and will continue to vigorously implement rural construction, transformation and upgrading.

In the past two years, Yubang Village has completed 46 upgrade and transformation projects, including power grid transformation and clean transformation, with a total investment of approximately 40 million yuan, creating a model for rural construction. Beautiful countryside brings "beautiful economy". In 2021, Yubang Village received more than 250,000 tourists, with a per capita income of 28,320 yuan and a collective village income of 317,000 yuan, nearly double the previous year.

Rural revitalization requires both “rich pockets” and “rich heads”. This year, Yubang Village has deeply explored traditional culture and created a unique mass cultural brand. Relying on the new era civilized practice station platform, Yubang Village has integrated various forms of activities such as moral lectures and senior schools to provide one-stop services for the masses. , so that the villagers’ sense of gain and satisfaction will continue to increase. As a "star village" in the regional joint construction area, Yubang Village gives full play to its radiating and leading role, relying on Wenchang Palace, Hongbian Tea and other special cultural and tourism resources to connect surrounding villages, create a town-wide tourism cycle, and comprehensively enhance the collective economic development of the village The radiation driving effect drives the common development of all villages in the area.

In the Snack Folk Culture Museum, you can feel the food connotation full of farming culture; take the Internet-famous train and enjoy the colorful sea of ??flowers scenery along the way; in front of the Wayao B&B, overlook the blue sky and green fields, and feel the poetry and the distance? The industry is booming and farmers are prosperous. Popular cultural and tourism projects have pressed the "accelerator button" on the development of Yubang Village, polishing the foundation for rural revitalization. Yubang Village was listed as the first batch of standardized pilot villages for beautiful rural construction and a municipal-level rural revitalization demonstration village in the province.

The 20th National Congress of the Communist Party of China drew a new blueprint and pointed out a new direction for rural revitalization. In the next step, we will further promote the integrated development of cultural tourism and Shaxian snack industries, broaden the channels for villagers to increase income and become rich, and continue to achieve People's yearning for a better life. ?Zhang Changsong said with confidence.

Reporter’s Notes

The prosperity of industry is the key to rural revitalization. Every time I come to Yubang Village, the changes are refreshing. By firmly grasping the foundation of industrial development, adapting measures to local conditions and village-specific policies, Yubang Village has embarked on a path of characteristic industry development that makes the village beautiful and the villagers wealthy.

The report of the 20th National Congress of the Communist Party of China proposed to "comprehensively promote rural revitalization and build a beautiful countryside that is livable, industrial and beautiful". In the vast rural land of Shaxian County, people are using their wisdom and sweat to explore a bright future of common prosperity.

Shaxian County Reporter Station Xu Yan