Do you know what ice cream is the most "outrageous"?

Wuyangshi Ice Cream, Guang Zhouta Ice Cream, Pearl River Cruise Ice Cream, Shawan Ancient Town Ice Cream ... This summer, Wenchuang Ice Cream in various scenic spots in Guangdong continued to "go out of the circle". Many young people and parent-child families specially take this ice cream to the scenic spot to "punch in" consumption.

Open the package, shoot scenic spots and landmarks with ice cream, and send social platforms to scenic spots in one go. Many people, especially young people, will come to such a set of "standardized" actions. At present, not only all parts of Guangdong are making efforts to innovate Wenchuang ice cream, but also more and more tourist attractions, museums and city landmarks have joined the upsurge of Wenchuang ice cream.

How hot is Wenchuang ice cream in the past two years? From the sentence "Everything can be ice cream", it is not difficult to see its powerful "out of the circle" effect. From the creative point of view, Wenchuang ice cream is indeed an innovation, and it is known as the "landscape" on the tip of the tongue-it has both cultural connotation and eye-catching value, which can satisfy the appetite and realize social functions. With such a combination of "wisdom and beauty", Wenchuang ice cream will naturally become popular.

In line with the new consumer demand, Wenchuang ice cream has a bright future. On the one hand, for scenic spots and other subjects, Wenchuang ice cream is not only a vivid cultural carrier, but also stimulates consumption vitality and further activates cultural and market effects. On the other hand, for the public, Wenchuang ice cream is no longer just for eating. It can increase the new posture of "punching in", enhance the sense of cultural experience and social ceremony, and meet more consumer needs.

However, Wenchuang ice cream also faces many challenges if it wants to be "red". Look at the price first. Compared with ordinary ice cream, the ungrounded price of Wenchuang ice cream inevitably makes it have a "lonely" temperament; There is also the emphasis on value over quality, and quality is not directly proportional to price, so it is difficult for consumers to buy it. Looking at the consumer market again, Wenchuang ice cream has a strong scene consumption attribute, and once it leaves a specific scene, its sales volume is easily restricted. Besides creative design, some wenchuang ice creams are limited to following the trend, lacking taste innovation and personalized design, and the quality connotation needs to be improved urgently. For Wenchuang ice cream bearing local culture, the quality is higher than that of ordinary ice cream, which is conducive to brand building, cultural communication and winning a better reputation.

Wu Kang Building Wenchuang Ice Cream 25 yuan/Zhi

In the ice cream economy, Wenchuang ice cream is another controversial point.

On the one hand, compared with the direct travel orientation in the circle of friends, a vivid Wenchuang ice cream is low-key and implicit. On the other hand, as a national culture, it is often criticized as "not delicious, only taking pictures and punching in".

Chiropod Ice Cream in Beijing Forbidden City 10 yuan/piece

Starting from 20 19, the upsurge of Wenchuang ice cream has become a common phenomenon all over the country. Famous scenic spots such as Yuanmingyuan, Mogao Grottoes, Terracotta Warriors and Horses, and Yellow Crane Tower have successively launched Wenchuang ice cream in tracer element to eat the scenic spots.