What are the characteristics of hotel business guests?

from the analysis of consumption characteristics and grades, business tourism is undoubtedly a high-end product of tourism. Compared with sightseeing tourists, business tourists have the characteristics of strong consumption power, obvious consumption tendency, high revisiting rate, higher requirements for supporting facilities, no seasonal influence, and longer stay time. First, the consumption power is strong, and quality is not important. Business tourists' transportation, accommodation, catering and other expenses are paid by the company, and they are generally from a higher income class, so business tourists have strong spending power (according to the survey, the consumption ratio of business guests to tourists is about 2.5∶1). Strong consumption ability makes business tourists pay less attention to the price of consumer services, but pay more attention to the comfort, safety, convenience and service quality brought by consumption, pay more attention to the efficiency, quality, personalization and perfection of services, and pay more attention to value for money. The per capita daily consumption of overseas guests who come to China for business and conference activities is more than 2% higher than that of tourists. In addition, the consumption level of domestic business guests is higher than that of other tourists. According to the domestic tourism survey conducted by Beijing Tourism Bureau in 21, the per capita consumption of domestic tourists who come to Beijing for business activities is 1,327.4 yuan, which is 42.2% higher than that of tourists. Second, the propensity to consume is obvious. The data show that the expenses of accommodation, catering, transportation, meetings, banquets, communications and other expenses of business tourists are relatively stable and account for a large proportion. The consumption of sightseeing, shopping and entertainment varies greatly according to the stay time of business tourists, the perfection of tourism supporting facilities and the quality of service in business tourism destinations. Third, the revisit rate is high. In 23, business tourists accounted for only 9.8% of overseas tourists in China, but 72.1% of them came to China more than four times, far higher than 33.9% of tourists. Among domestic business guests who come to Beijing, the proportion of guests who come to Beijing more than four times is higher than that of overseas business guests. Fourth, a strong sense of time and a great demand for business facilities. Business tourists have a tight travel schedule and emphasize efficiency. Therefore, they hope that the business travel services provided by travel companies can be arranged as a whole to improve efficiency and save time. In recent years, business tourists are increasingly pursuing fast and convenient modern office facilities. According to a survey, 6 out of 1 international business guests carry laptops, and 97% of them use fax in hotels. More than 5% of international business guests use the Internet during their travel. Therefore, they often care about whether there is broadband network in their office and accommodation rooms. In addition, business guests frequently use e-mail, telex, international direct telephone, etc. Fifth, individual travelers are the mainstay, which is less affected by the season. Statistics show that most of the business guests are individual guests, and their main body is the middle and senior managers of companies or institutions. The main purpose of business guests' travel is to engage in business activities and achieve business goals. Therefore, the travel time, travel mode and destination are basically determined before the trip. For business guests, travel means work. Business travel is a kind of official business, which is not affected by seasons and temperatures. These means that business guests need more "housekeeping services" during their travel and at their destination, so as to reduce the troubles caused by non-work during their travel and improve their work efficiency. Sixth, business guests stay longer. According to a survey conducted by the National Tourism Administration in 22, 15% of overseas business guests stayed in China for more than 15 days, while only 5.8% of tourists stayed for more than 15 days, and 21.4% of cultural and sports exchange guests stayed for more than 15 days, far exceeding the stay time of tourists. The stay time of business guests among domestic tourists is obviously longer than that of tourists and other types of tourists. Among domestic tourists in Beijing, the longest stay is for cultural and sports exchange guests (15.1 days), and the stay for business activities is 7.4 days, which is longer than that for leisure sightseeing (4.8 days).