Traditional Culture Encyclopedia - Travel guide - What are the main characteristics of travel motivations?
What are the main characteristics of travel motivations?
It has the following basic characteristics.
(1) The objectivity of tourism motivation. Tourism motivation always points to some specific tourism goal, that is, the results that people expect to obtain through tourism behavior. For example, the tension of long-term work will give people the motivation to go to outdoor activities to relax or travel. The cold winter will give people the motivation to travel to the warm south, and the hot summer will give people the motivation to go to summer resorts. Motives for traveling etc. Travel motivation shows people's orientation towards a certain thing or activity. Once the travel motivation is realized, it can always bring physical or psychological satisfaction to people.
(2) Selectivity of travel motivations. The travel motivations that people have formed determine their actions and their choice of travel content. Because tourists differ in nationality, ethnicity, occupation, education level, personality, age, hobbies, living habits and income levels, they are very selective in the content of tourism activities. For example, during the Golden Tourism Week, some tourists choose Jiangnan ancient town water town tours, some tourists choose the seven-day romantic tour of Paris holidays, and some tourists choose "red tourism" routes in various places; in terms of travel methods, some Tourists choose to join group tours organized by travel agencies, and some choose self-driving tours. In addition, the experience of realizing tourism motivation enables people to analyze and choose the content of tourism behaviors, which tourism behaviors should be realized first, which tourism behaviors can be left to be realized in the future; which tourism behaviors are easier to realize, which tourism behaviors are difficult to realize for the time being, etc. .
(3) The relevance of travel motivation. Tourism activity is a comprehensive social, cultural and economic activity. Tourists' travel motivations are often not single. Different travel motivations are interrelated, forming a complex tourism motivation system. Each motivation in the tourism motivation system has different strengths. The tourism motivation with an advantage in intensity often dominates the main goal of tourism behavior, while other tourism motivations are auxiliary motivations. For example, tourists want to visit old friends while traveling around the mountains and rivers; while going out for business inspections, they also want to visit the local cultural landscape, etc.
(4) The fluctuation of tourism motivation. People's travel behavior is an endless activity process, so travel motivation generally does not disappear immediately. As a force that actually works, it often appears and disappears intermittently, showing a certain ups and downs. After tourists' travel motivation is satisfied, it will not occur again for a certain period of time, but as time goes by or another holiday comes, the travel motivation will reappear, showing fluctuations. The fluctuation of tourism motivation is mainly caused by the physiological and psychological needs of tourists, and is affected by the development process of the tourism environment and the changing rhythm of social fashion.
(5) The developmental nature of tourism motivation. When a tourism motivation is realized, a new tourism motivation will be generated on its basis and become a new goal and motivation that governs people's tourism actions. This is the law of the development and change of tourism motivations. With the continuous development of my country's socialist economy and the continuous improvement of material and cultural living standards, tourists' requirements for tourism objects and services are constantly developing. This is not only reflected in the continuous improvement of standards, but also in the increasingly complex and diverse types. Judging from the development trajectory of my country's tourism industry over the past 50 years from 1949 to the present, 50 years ago people generally could only survive, and tourism was just a dream. In recent years, people can not only go out to visit famous mountains and rivers, but also go abroad to see the outside world; and now, in addition to being able to enjoy the mountains and rivers, traveling also requires that the tour be distinctive, tasteful, and physical and mental. All gained something. In order to meet the needs of tourists, many travel agencies have expanded from dozens of domestic travel hotlines to dozens of overseas travel routes and hundreds of domestic travel routes; and city sightseeing tours, ecological tours, fitness tours, and adventure tours Specialized tours have also been introduced one after another to allow tourists to get what they need. Therefore, the tourism industry, as an economic industry with strong cultural characteristics, the continuous development of its tourism resources, the continuous improvement of tourism reception facilities, and the continuous updating of tourism products are exactly the result of the continuous development of tourists' needs, making tourism motivation have the development sex.
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