A paper on tourism culture

Historical authenticity of tourism culture

(A) Tourism culture includes real history and culture. Oracle Bone Inscriptions and Jin Wenli's Li (E) is just a foot, indicating that people walk through the Woods. Xu Shen wrote "Shuo Wen Jie Zi" in the Han Dynasty, saying: "Calendar, communication, communication." "Culture is a complex whole, including knowledge, art, religion, myths, laws, customs and other social phenomena." (IB Taylor, UK) As a historical culture, tourism culture should be "real", which is an objective fact. It is not a history fabricated and tampered with by a few "foreign experts" and "local authorities". In this debate about the starting point of the Silk Road. Cai, a member of the Henan Provincial Cultural Relics Appraisal Committee and director of the Yijing Archaeological Institute of Henan University, found evidence in the ancient book Mu Zhuan: In the Western Zhou Dynasty, Mu set out from Luoyang and went west to Kunlun Mountain to visit the Queen Mother of the West. This legendary "evidence" can only be a legend, and the author believes that it cannot constitute a real historical and cultural scene. There are many ways to obtain historical authenticity, especially the Silk Road, a tourism product (tourism resource) involving meteorology, religion, trade and art, which should be scientifically judged by using modern archaeological methods, and its authenticity should be restored by searching for historical materials and demonstrating in many ways.

(2) The authenticity of tourism culture is also relative. It is impossible to completely restore the Silk Road. When you study, you should try to be considerate at this stage. Before Zhang Qian went to the Western Regions, there were also bits and pieces of silk materials to go. Cai believes that the Silk Road was opened long before Zhang Qian's voyage to the West. During the Shang Dynasty, there was a "Jade Road" from the Central Plains to the Western Regions. Many jades unearthed in the tombs of some rich people in Yin Ruins, Anyang and Luoyang are Hetian jade from Xinjiang. In fact, during the Shang and Zhou Dynasties, until Zhang Qian went to the embassy, Chang 'an was a wild place to the west, and the Han Dynasty was indifferent to it, and even had plans to give up Liangzhou. When we study problems, we should use a philosophical point of view, and distinguish between major contradictions and minor contradictions, as well as the relationship between major and minor aspects of contradictions. To study the Silk Road, we must first determine the connotation and extension of its historical concept. Only Zhang Qian is the representative of the sovereign state of the Han government's mission to the Western Regions, which is one of them. Academics agree that the research on the starting and ending time and route of the Silk Road has reached a conclusion, so it is necessary to conduct in-depth research in this category, which is the second. There are three land routes along the Silk Road, which have evolved in history, but there should be a recognized definition. Of course, we should not oppose the historical questioning and scrutiny, but any kind of subversion must be based on evidence. Therefore, the authenticity of tourism culture is relative, and the best combination of tourism, history and culture should be considered. Only in this way can research be valuable and meaningful. Some archaeological things are limited to the historical category, and the role of tourism culture should be selected. After careful consideration, China experts now focus on Zhang Qian's mission to the Western Regions as the starting point and the mid-Qing Dynasty as the end point. This idea was basically accepted by countries along Central Asia at the "Xinjiang Conference".

(3) The historical authenticity of tourism culture is that its "authenticity" is not distorted by the government and its media. For political purposes, economic awareness or catering to a certain viewpoint or theory, the government leads the propaganda and media bombing, which leads to the historical authenticity of tourism culture being diluted or spoiled in the process of experience and communication. Xi and Luo Yang media reports are biased and lack a "neutral" stance, which may be to create a "selling point" of news. But it is a bit "disastrous for the country and the people, delaying future generations." Luoyang media deliberately tampered with the expression of the preliminary action plan at the "Xinjiang Conference". This kind of "black humor" is against professional conscience.

The discipline of tourism culture needs real historical culture psychologically, and tourism culture, as an academic discussion, should not raise folk investigation to the academic basis. The tourist object should reflect the objective history and culture, and the tourist culture media should master and understand the true, accurate and latest history and culture. We should respect the historical authenticity of tourism culture, trace back to the source, give it an objective and true sense of history, and develop local, regional and national tourism culture.

Marketization of tourism culture

(1) Tourism culture, as the sum of all kinds of relations among tourism subjects, objects and media, is initially manifested as tourism resources and more as tourism products. Once tourism products are formed, their marketability will follow. The dispute over the starting point of the Silk Road is, to put it bluntly, the dispute over tourism resources, tourism products and tourism culture. Both Xi 'an and Luoyang want to stand in the "highland" of culture, support their urban culture with the world-famous brand "the starting point of the Silk Road", create a good brand image of the city, and let the city win in the overall competition.

(2) Tourism culture should be market-oriented, but it should not go against the real history of tourism culture. The dispute between Xi and Luoyang not only witnessed the economic assistance of the United Nations to cities along the Silk Road, but also witnessed the further development of tourism products and the promotion of urban cultural connotation. Today, in the process of using cultural brands to manage the city and accelerate the process of becoming an international tourist city, tourist cities should respect the true history of tourism culture, take the road of marketization, do not extravagance and waste, and build some empty city squares and city signs, which violates the law of market value of commodities.

(3) Tourism becomes the "business card" of the city, and tourism culture is the "chip" of the "business card". Both Xi and Luoyang are eager to have a clear city orientation and hope to build their own tourism culture brands as soon as possible. They should act according to the laws of tourism, history and culture, analyze and study the particularity of tourism culture, and protect the historical and cultural features of the city, instead of demolishing the old city and building a new city on the one hand. The author sees that the management of tourism culture in the old cities of An and Luoyang has been seriously damaged, and the rapid construction of new cities has made tourism culture disappear. Therefore, tourism culture is not a simple culture, so we should make overall consideration and finally determine our own characteristics from color positioning, city image and other aspects. For example, the contents (categories) of hutong culture in Beijing, traitor villas in Guangdong, brothel ruins in Qing Dynasty in Hunan and ancient music in Chang 'an should be selectively accepted or passed on.

Seven, the end

The contention between Xi and Luoyang for the starting point of the Silk Road, on the other hand, also reflects the importance attached by the two cities to tourism culture. Tourism culture has become the core competitiveness of tourist cities, and "winning by going to * * *" is the best choice, but this choice is not a choice that ignores the historical authenticity of tourism culture under the banner of the Chinese nation. Nor is it to prevent Luoyang from joining the World Heritage List, and to move the starting point from Xi 'an to Luoyang on the premise of "not affecting Xi 'an". The Silk Road plays an important role in world trade, culture and communication. At present, there is a "resurgence" trend in trade transactions, which has attracted the attention of countries along the route. Its application for World Heritage is a complex and huge project, and no country can declare it separately. The application for world heritage should be forward-looking and operable.

It is reported that the government's preparations for applying for the Silk Road are in full swing: Xi 'an is the starting city, and Chang 'an City in the Han Dynasty, Daming Palace in the Tang Dynasty and Xi 'an Historic Forest will appear as bundled projects of the Silk Road in the re-established list of China World Cultural Heritage; The Silk Road in Gansu is 1600 km long. UNESCO's investigation team focused on the cultural relics such as Tianshui Mackey, Wuwei Confucian Temple, Tiantishan Grottoes, Zhangye Giant Buddha Temple, Jiayuguan and Wei and Jin Tombs, including 10 Grottoes, 6 ancient buildings, 7 ancient sites and 4 ancient tombs, which were listed in the protection plan of the World Heritage Application. Xinjiang, as the only road along the Silk Road, has started the investigation, research and protection of the sites along the route for nearly two years.

In addition to Shaanxi, Gansu and Xinjiang provinces, Henan (Luoyang) is also included in the Silk Road application project, but it is not included in the name of "the starting point of the Silk Road", mainly considering its Silk Road relics. The author thinks it may be to fully show the evolution of the Silk Road. We can see that Gansu has also made a lot of efforts to brand the Silk Road, such as establishing the Gansu Silk Road Association and running the Silk Road magazine, and Xinjiang and Shaanxi are no exception. The Silk Road has become a world-famous tourism brand, such as holding the "Silk Road International Model Contest", which has a wide influence.

As for the so-called authenticity of tourism culture and its history and the commercialization of the market, the author only talks in general terms, hoping that it can play a role in attracting jade, and also hopes that more teachers will join the team studying the construction, basic theory and development of tourism culture, and make constant innovations to make their modest contribution to the development of tourism culture with China characteristics.