The starting point for developing tourist source market is

Open up new tourism markets. Tourism customer source market development refers to a series of related activities carried out by tourism enterprises to occupy and expand the customer source market in order to realize the value of tourism products. It includes two meanings: first, to fully utilize the potential of the existing market and increase the share of the existing market; second, to open up new tourism markets. Tourism source market development requires market research and forecasting on the premise of clarifying the strategic goals of the tourism market, understanding market demand and product competitors, analyzing the market environment and selecting target markets, determining the appropriate marketing mix, and determining the business scope and business scope for the enterprise. It provides a basis for the field and lays the foundation for the final development of high-quality tourism products to meet the needs of the tourism market and maximize economic, social and environmental benefits.