What is a real estate sales agent? What is the role of a real estate sales agency?

In the ever-changing social development, derivatives of the real estate industry are also emerging in endlessly. The term real estate sales agent has also begun to enter people's horizons. In short, real estate sales agency is a new profession, which refers to providing professional real estate planning and sales agency services to real estate companies (developers). Then a real estate sales agency company was derived. So what is the role of this company? What are the methods and steps in the sales agent process? The business of a real estate agency focuses on product positioning, on-site packaging, material design, media planning, advertising promotion, real estate sales agency, raising funds, etc. As the division of labor in the real estate market becomes increasingly refined, real estate agency companies are increasingly participating in the real estate industry, and professional agency companies are more favored and cooperated by real estate developers. The role of the real estate sales agent 1. The first step is for the sales agency to conduct on-site research at the location of the real estate. Based on the results of the preliminary property inspection, the sales agency develops a detailed sales agency plan. The sales agency goes to the location of the real estate project to conduct formal market research. The main work content of a real estate sales agency. 2. The real estate sales agency conducts a market environment survey and analyzes the details of urban planning, urban economic characteristics, tourism characteristics, urban population, tourism seasons, average annual tourist population, urban consumption levels, political and legal environment, real estate, hotel industry and tourism industry. inspection. 3. Investigation and analysis of regional conditions, the unique advantages and disadvantages of land resources and tourism resources in the location of the project, investigation and analysis of the competitive situation of similar products, market supply and demand conditions, price status and trends, product types and market gaps and gaps, competitors' Investigation of the situation and sales channels. 4. Investigate and analyze the status of the project, including the quality of land resources, land topography, landform status, project progress, capital investment plans and progress, construction planning and implementation status; write various reports and provide different strategic reports according to the needs of different customers . Convene a demonstration meeting between the heads of both parties and relevant experts to discuss, demonstrate and review the submitted plan report. The planning team will further refine and improve the plan based on the discussion results. 5. Experts will provide guiding suggestions on the project construction planning and design, including the overall development strategy, development content, development model, target consumer group, image, project theme, project planning, garden planning, unit structure and area, market price, Provide specific opinions on interior layout, decoration standards, equipment and facilities, service functions, property management and other aspects: 6. Concept planning and guidance In a sense, buying a property is first of all buying a concept, which is an increasingly important aspect in people’s lives. Focus on the issues. If the developer exerts an influence on consumers' perception in an inimitable way, creating a huge gap between the brand it establishes and its competitors - a gap in perceived attractiveness, the results will be very different. 7. Publicity and promotion Through systematic and careful planning, we use clever media combinations and public relations combinations to launch the image and momentum of the project in a planned and rhythmic manner to achieve the best results: Secondly, different price combinations, payment method combinations, A loan portfolio can better attract buyers and increase the chances of a sale. At the same time, during the project promotion process, attention should be paid to reasonable budgeting and allocation of promotion costs to achieve optimal results. The most commonly used renderings in advertising are renderings. Remember not to use renderings produced by design institutes, because the drawings produced by design institutes are not for sales. They are expressing the content of architectural design, not the content of advertising.

Related reading: What are the types of real estate sales agents in the real estate industry? Issues that should be paid attention to when signing a real estate sales agency contract. What does a sample of a real estate sales agency contract look like? How should developers choose a real estate sales agency company?