Five core concepts of global tourism

Global tourism is the inevitable product of the development of China's economy, society and tourism demand to a certain stage, and it is also the inevitable requirement of tourism development, reform and innovation, transformation and upgrading. The focus of the "overall situation" is not the "whole", but the "domain", that is to say, we should not treat tourism in isolation, but attach importance to it as an industry, and combine tourism with urban and rural development, rural poverty alleviation and cultural industry development for all-round thinking. The concept of global tourism is not difficult to understand. It has five important characteristics:

I. General situation of global tourism

Global tourism has global characteristics, and "all" means "all-round". First of all, the overall situation is reflected in the overall perspective of tourism development. In the new historical period, tourism is no longer just the development of a single industry in a simple sense. Because of its natural relevance and strong comprehensiveness, tourism has been related to the overall situation of regional economic and social development and has become an advantageous industry that "adjusts the structure, benefits people's livelihood and stabilizes growth". Therefore, the development of global tourism is based on the overall situation of regional economic and social development. By giving full play to industrial advantages, regional economic and social resources, especially tourism resources, related industries, ecological environment, public services, institutional mechanisms, policies and regulations, and civilized quality, are comprehensively and systematically optimized and upgraded. Secondly, the overall situation is also reflected in the perspective of tourism development factors and implemented at the level of tourism economic and social development. Global tourism puts forward to break the traditional closed concept of scenic spot tourism development with single scenic spot construction as the core and sightseeing as the main idea, and change to the traditional overall concept of comprehensive destination development with six elements of "eating, living, traveling, buying entertainment" and "commerce, education and leisure" developing in parallel; From "single-handed development of one department of tourism" to "overall development of organic cooperation of multiple departments of the whole society" Finally, from the perspective of tourism development management, the overall situation is also reflected in the overall situation. Global tourism is a comprehensive consideration of tourism development from the aspects of resource allocation, industrial development, market structure, organization and operation, institutional arrangements, institutional mechanisms, infrastructure, public services and safeguard measures, and it is a compound management system that adapts to the complex characteristics of tourism development.

Second, the spatiality of global tourism.

Global tourism has spatial characteristics. "Domain", that is, spatiality, refers to the systematic development of tourism in a certain area, which is closely related to the essential characteristics of remoteness and mobility of tourism activities. On the one hand, we should deeply realize that the traditional "point" spatial model of tourism development makes tourism activities present an "enclave" dilemma in space, which hinders the spatial fluency and permeability of tourism. The narrow "point" spatial scope restricts the development of tourism activities, tourism industry and tourism management, and it is urgent to expand tourism in a "plane" manner within the regional scope, so that the construction of tourism elements can penetrate the entire spatial scope of the region and the tourism industry can expand to the region. On the other hand, we should understand that global tourism does not develop tourism in the whole geographical space of our country, nor is it a great leap forward in tourism development, nor does it cover all the space of tourism development. Murdal's theory of "geographical dual economic structure" tells us that spatial balanced development does not conform to the actual situation of regional economic development, and balanced and unbalanced development is the internal driving force of regional economic development. The spatiality of global tourism defines the regional spatial boundary of development, which ensures that the development of tourism will not break through the geographical scope of regional economic development, and avoids the consequences of blindly pursuing absolute spatial balance leading to ineffective regional economic growth.

Third, the driving force of global tourism.

Global tourism has driving characteristics. "Driving" means that tourism promotes the coordinated development of economy and society. This is the product of the development of tourism to the new normal stage of China's economy, and it is also a concentrated expression of the industrial advantages and comprehensive strength of tourism. Tourism is the most creative and dynamic industrial form, and it is also the easiest industrial field to implement the concept of innovation and development. It is an important embodiment of the new development concept of "innovation, coordination, green, development and enjoyment" in China's social economy. Take tourism as the leading industry and core driving force of regional development, lead and drive the reform, innovation, transformation and upgrading of the whole regional economy and society, and promote the coordinated development of regional economy and society. This driving force is not only reflected in the driving force of industrial economy, but also in the driving force of social culture; It is not only reflected in the driving force of the development of a single industry, but also in the driving force of the integrated development of multiple industries and the diversified development of multiple undertakings; It is not only reflected in the driving force of green growth mode, but also in the driving force of social governance mode; It is not only reflected in the power of optimization and adjustment, but also in the power of reform and innovation.

Fourth, global tourism integration.

Global tourism is characterized by integration. "Integration" refers to the integration and application of various social and economic resources by tourism development. To develop global tourism, firstly, it is necessary to integrate regional production factor resources, give play to the decisive role of the market in resource allocation, and integrate modern production factor resources such as capital, labor, land, technology and information to improve production efficiency; Second, it is necessary to integrate regional industrial resources, give play to the integration role of the industry itself in the development process, integrate tourism and the resources of the first, second and third industries, and promote industrial integration and development; Third, it is necessary to integrate the resources of regional social management elements, give play to the guiding role of the government in social management, integrate departmental functions, institutional mechanisms, policies and regulations, public services, social participation and other social management elements, and improve the efficiency of public management.

Fifth, enjoy global tourism.

Global tourism is characterized by enjoyment. "* * * Enjoy", that is, the fruits of tourism development should benefit the broad masses of the people, which is an important feature of global tourism development. Tourism development originates from people's tourism demand and will eventually return to the people-oriented value origin. After more than 30 years of development, the total tourism economy in China has been greatly improved. In 20 15 years, the total tourism economy exceeded 4 trillion yuan, and the number of tourists received exceeded 4 1 100 million. In recent years, the status of China's tourism industry in the world has been substantially improved and consolidated. However, China's tourism development is still in the stage of giving priority to the return on capital investment and maximizing corporate profits. The dividend of tourism development is only enjoyed by tourism-related enterprises and some groups, but not by more social subjects, which is an important reflection of the lack of enjoyment of tourism development. To develop global tourism is to strive to realize the enjoyment of the whole society, and to promote and help China's strategic goal of poverty alleviation through global tourism, so that the masses can really benefit from the development of tourism. This is a profound reflection on the current development of China's tourism industry, an inevitable requirement to maximize the social benefits of tourism development, and a profound embodiment of enjoying * * *.