The tourism market is not fragile, and the new format has brought new vitality.

Since the outbreak of the epidemic, foreign countries have been unable to leave the country, all parts of the country have been controlled, and tourism is facing unprecedented challenges. However, with the gradual acceptance of the epidemic and the recovery of the national economy, the tourism industry has gradually recovered through ecological upgrading, which has promoted the tourism industry to enter a new digital era.

The traditional model is not suitable for young people today.

Traditional tourism can no longer meet the needs of young people. The younger generation now accepts the digital, personalized, most intuitive and dynamic business model. In the past, the model of collecting demand feedback from travel dealers and then advertising the supply to attract customers was too slow and single to support the current industry development.

The digitalization process is accelerating.

At present, head tourism enterprises have started online travel mode through digital transformation. An industry that provides consumers with tourism-related information, products and services through the Internet, mobile Internet and telephone call centers. Main categories: online travel, online accommodation, online vacation. Among them, in the online travel market:

I believe that the proportion will be further increased in the future.

Brand-new format upgrade promotes change

Affected by the epidemic, there are fewer opportunities for the whole people to go out. As a result, the digital demand environment came into being, which made users' demand side, supply side and field side start digital upgrading and started a new round of reform.

Based on the development of the national economy, the improvement of residents' living standard leads to the continuous improvement of consumption level, so there is a new demand for service requirements and service quality. In addition, for good services, people are more willing to share with friends, making tourism products necessary and more willing to further upgrade iterations.

Under the influence of the epidemic, the tourism industry no longer uses traditional means to publicize, but more uses graphic means. With the upgrading of the content consumption of the whole people, the tourism industry has also been integrated into the content form to upgrade, constantly enriching various forms, adding short videos and live broadcasts to the reach of users, and further improving the transformation.

In the past, travel wholesalers were used as a medium to connect users and suppliers. Now affected by the epidemic, traffic is limited. Therefore, major enterprises began to operate their own private domain traffic data, and more efficiently promoted the pull-in, retention and repurchase to form a closed loop. Break the original traffic operation mode and operate traffic more efficiently.

future trend

To see the future development, it depends on who are the main tourist groups in the future, what kind of needs and habits they have, and how to respond quickly and serve users well, which is the key to seize the market in the future. Therefore, the future layout can be carried out from the following three aspects:

abstract

With the impact of the epidemic, the tourism industry has suffered turbulence, but it has also attracted new opportunities, promoted the upgrading of the industry, and constantly provided more and better services to users.

In the future, we can quickly find or receive the ideal travel plan and enjoy the best service through graphic, short video, live broadcast and APP.

The development of the industry has cycles and fluctuations. Every change may affect some people, but it will also promote the development of the industry. When iteration meets the needs of users, there will always be opportunities in the future.