International Tourism International Tourism City Construction

From 20 10 to 20 10, there are tens of millions of cities in the world, each with its own characteristics. In the latest ranking of the world's first-tier cities, GaWC thinks that there are nine cities in the world that can become first-tier international cities, among which there are three in China, namely Hongkong, Peking and Shanghai. There are only two top cities, new york and London. Shanghai is a municipality directly under the central government of China, a national central city, a megacity and a leading city in the Yangtze River Economic Belt. Shanghai is a national historical and cultural city with profound modern urban culture and numerous historical sites. After 1843, Shanghai became an open commercial port and rapidly developed into the largest city in the Far East. Shanghai is a world-famous financial center and one of the largest metropolitan areas in the world, with an area of 6,340 square kilometers and a population of 24183,300. GDP ranks first in China and second in Asian cities. The cargo throughput and container throughput of Shanghai Port rank first in the world.

1. Building an international tourist city

In the past 10 years, global tourism has entered a new era of international development, and surpassed most other industries to become one of the fastest-growing industries and promoted to the largest industry in the world. As a country with rich historical and cultural heritage, China is also one of the major tourist countries. After China's reform and opening-up in 1970s, American tourism has formed a certain industrial scale. In the next few decades, the tourism industry of China and the United States developed rapidly and played an increasingly important role in the development of China.

With the development of economy, international tourism is also developing rapidly. Economic globalization is the general trend of global economic development, and tourism, as the largest industry in the world, plays an important role in the process of globalization.

According to the latest long-term forecast of tourism in 2030 released by the United Nations World Tourism Organization (UNWTO), it is predicted that the number of international tourists will reach 654.38+0.8 billion by 2030. This report was submitted at the19th General Assembly of the United Nations World Tourism Organization, which confirmed that international tourism will continue to grow from 20 10 to 2030, but it will be more moderate than in the past decade. The number of international tourists in the world is increasing by 3.3% every year, that is, 43 million people on average every year.

2. Internationalization of tourism

To analyze the significance of creating a national 5A-level scenic spot, we should start with the content and requirements of the standard. (GB/T 17775-2003) cited more than ten national standards, and put forward specific provisions and considerations on the resource value, product quality, functional configuration, facility grade, market impact, brand image and management, service system and environmental protection of tourist attractions. There are 239 scoring points in the three scoring rules * * * (including the first rule 2 13, the second rule 9 and the third rule 17), and its practical application involves more than 20 national standards. In a word, it is not easy for a scenic spot to reach the national standard of 5A scenic spots, and all aspects must have a high level. What can be created as a national 5A-level scenic spot must also be the leader and benchmark in the scenic spot.

From years of development practice, the significance of establishing a national 5A-level scenic spot lies in: promoting standardized construction, standardized management, humanized service and intelligent consumption of scenic spots, fully embodying internationalization, maximizing the value of tourism resources, shaping its own unique brand image, and forming strong attraction and competitiveness at home and abroad; Based on tourists, we should comprehensively and systematically improve tourism functions, do a good job in standardized management and refined services of tourist attractions, and create the best benefits for tourist attractions.

In a word, the original resources of the scenic spot can be effectively integrated by establishing the national 5A scenic spot, and the resource value of the scenic spot can be fully released through scientific tourism planning, upgrading hardware facilities, standardizing the management of the scenic spot. The maximization of scenic spot value is not the maximization of single economic value, but the balanced development of economic, social, ecological and cultural benefits of scenic spots, and the maximization of comprehensive benefits, thus promoting the sustainable development of scenic spots. This is a kind of gradual freezing disease.

Modern information technology has been widely used in resources integration, facilities construction, project development, market development, enterprise management, marketing model, consulting services, electronic transactions and other fields in developed countries. It has triggered changes in tourism development strategy, business philosophy and industrial structure, industrial system innovation, management innovation and product market innovation, and changed the development mode of tourism.

Characteristics of tourism reception industry:

(1) The organizational form is large-scale, forming a chain format. Show the chain expansion of major small and medium-sized tourism enterprises; Group development of large-scale tourism enterprises; The emergence of strategic alliance and transnational operation of super-large tourism groups (consortia).

(2) The specialization of management forms a professional format. Mainly manifested in the rapid development of service outsourcing and the emergence of professional tourism service companies.

(3) Intensive resources are integrated to form an intensive format. Mainly manifested in the optimization and integration of tourism resources and production factors, such as the development of tourism supermarkets represented by tourism distribution centers.

(4) The technical means of informatization form a virtual format. Mainly manifested in the vigorous development of tourism e-commerce and the application of digital virtual tourism.

(5) Agglomeration of spatial form forms agglomeration form. Different tourism organizations, such as hotels (or scenic spots, travel agencies, etc.). ).), gathered in the area to form a spatial format.

3. Internationalization of tourism enterprises

It's all very interesting. It should be said that each has its own advantages.

Qingdao is mainly the sea, and Wuhu Fangte is mainly a kind of leisure and excitement. But when it comes to the surrounding tourist circles and fame, Wuhu lags far behind Qingdao. Wuhu has only one font, plus a Chery industrial tourism with Yashan, Manfeng and few people. Qingdao is different. This is an international tourist city, such as Sea World, Laoshan Mountain and the beach.

4. Internationalization of scenic spots

With regard to livability, pension, well-being and sojourning, I recommend the best and most suitable places to live in China. No one.

Ya 'an is a world-class livable city designed for the elderly! All data are just livable, and Xanadu is naturally a good place for urban agglomerations to support the elderly! The PK object was once in the CCTV4 international channel city 1 to 1 column and the world-famous livable city of Brisbane PK. Because Ya 'an used to have little publicity, lack of money and no development, not many people knew it.

Air quality and water quality have always ranked first in the country (negative ions are ten times as high as those stipulated by WHO, and air quality has always been in the forefront of the country). It is a veritable international eco-tourism city and a real natural oxygen bar. The Ministry of Ecology and Environment assessed 33 cities, and the water quality ranked first (not second) in China. Based on Ya alone, these two most important hard indicators exclude 98% of the so-called livable cities in China; People can live without water and air, and we can't live every day. Without good air and water as the premise, how can we call it a livable and nutritious city?

The climate is known as the lung of abundance-ecological Ya 'an, and it is rated as the only ecological climate city. In China, Ya 'an is rated as unique by international experts. There is no cold in winter, no heat in summer, and the climate is diverse. Ya 'an is a transitional zone from the plain to the Qinghai-Tibet Plateau. The elevation of counties and regions ranges from 627 meters to 1900 meters, so there are several microclimates. The annual temperature difference is small, which is suitable for various health needs. Two representative climates: winter asbestos, Hanyuan-Sunshine City, dry and warm, with an annual average temperature of about 19.0 and an annual average humidity of about 5 1%. In summer, Bifengxia, Mengding Mountain, Shiwai Village-Haizishan, Baoxing, Tianquan, Lushan Mountain, Yingjing and other beautiful residential areas, the annual average temperature is about 17.2, the annual average humidity is about 62%, and the hottest July is about 25.8. The precipitation in the north of Daxiangling is concentrated in summer, and it rains in the mountains at night, which rarely creates its ecological world. But the daytime rainfall in the main city is as low as that in Chengdu.

Medical Rehabilitation Ya 'an is a medical center in western Sichuan. 3 top three hospitals and 2 top three hospitals; Huaxi Hospital (second only to Peking Union Medical College Hospital) and Chengdu Medical College, which have the second comprehensive strength in China, are 35 hospitals with strong medical strength. Ya 'an was selected as one of the top ten livable and healthy cities in China (the seventh in China and the first in Sichuan). Ya 'an was selected as the first batch of national central cities combining medical care with nursing care (there are currently 7 medical care units). There are more than 2 provincial health care bases 132 provincial health care homes132. Ya 'an was selected as an international forest health and maintenance demonstration base. Open up the first helicopter air medical rescue channel in western Sichuan.

At present, Ya 'an is investing heavily to build it into a world-class health-preserving city integrating tourism, vacation and health care, and to build Ya 'an into a medical highland in western Sichuan integrating medical treatment, prevention, health care and health care. Create more than 200 small health hospitals and 10 demonstration units, including the newly launched Daxing Health Medical New City. Combined with its own advantages in the traditional Chinese medicine industry and tea industry, relying on the big data platform of western Sichuan health care industry and the platform of municipal medical association, we will realize intelligent health care services based on families, supported by communities and supplemented by medical institutions, and create an elegant intelligent health care model.

Yangkang Gourmet God knows that Sichuan cuisine is the best in the world, and Ya 'an also continues the advantages of Sichuan cuisine. Many Sichuan chain brands+local gourmet brands+local ecological ingredients = Ya 'an Yangkang characteristic ecological cuisine. Ya 'an is the only green (organic) agricultural demonstration area in China. There are many kinds of local ecological agricultural products, including 26 national geographical indication agricultural products, and the number of organic green certified agricultural products ranks first in Sichuan. It is one of the well-known Chinese herbal medicine planting bases in China. Wild medicinal plants 1200.

History and Humanities Ya 'an City is a prefecture-level city, which governs three districts and six counties and is the original capital of Xikang Province. Its jurisdiction area is1.536,5438+0.4 square kilometers, and its population is1.5400, among which 29 ethnic minorities account for 4% of the total population, which is known as the democratic corridor. Foreigners make up the majority of the Ya people, so the Ya people are tolerant and hospitable. Ya 'an is a famous historical and cultural city in China. It has been built for more than 2000 years, and human activities can be traced back to the Paleolithic Age. There are nine museums. A landscape garden city with mountains and water has been a romantic, moist and happy city since ancient times. The artificial moon lit up the city. China's First Kiss, the largest covered bridge in China, can be traced back to the Eastern Han Dynasty. It is the largest sacred tree (49 meters high, about 2,000 trees need to be surrounded by 9 adults) in China, and the rarest variety of red bean tree (iris), which is also an important city in Chengdu-Chongqing economic circle. One of the main reasons; Elegant girl is one of the three elegant cultures with local characteristics (elegant girl, elegant girl and elegant girl), with baby-like skin. Elegant girl is delicious on the earth, with good ecology and water quality, and no toxin in her body.

"Ya 'an World Business Card"

The first giant panda was found in China, ranking first in the country in terms of the number of giant pandas and habitat area; The only wild giant panda in China was released to the earth; China is the only city with panda industry and culture. The ecological environment of giant pandas is extremely demanding. Its ecology makes Aya a veritable panda capital, the hometown of pandas and the birthplace of pandas.

Ecological tea. Ya 'an is the birthplace of world tea culture and the earliest place to drink tea. Mengdingshan Tea (the most resource-rich brand tea in China, the top ten tea brands in China, and once the top five tribute teas), Ya 'an is also the only Tibetan tea research and production base in China; It was rated as the most beautiful tea town in the world by Asia. An China Tea Association-China Tea Capital (planting tea gardens 1 10,000 mu or more). There is the only tea set in the country.

The world's largest sinkhole funnel.

World natural heritage-panda national park.

The most beautiful mountain viewing platform in Asia (the scenic spot in the next five years)-Niu Bei, where Niu Bei can't see the clouds coming back (there are also the most beautiful landscape platforms in China, such as Dawaganza, Ding Jiao, the friendship of four people and Hongyan Top).

The largest wild osmanthus forest community in the world.

Ya 'an is the second in the world, and the largest Table Mountain in Asia (Table Mountain Yangping Qingfeng Yayu Forest Town) will be built into a health care destination integrating medicine, food, housing, transportation and shopping. )。

Natural Ecology and Tourism Resources Ya 'an is one of the top ten charming cities in China, an excellent tourist city in China and a national forest tourism demonstration city (there are only six in China, the only one in Sichuan, and the forest coverage rate is the first in Sichuan). Its ecologically livable environment ranks first in the world. Xiangling forest ancient road was rated as the most beautiful forest ancient road in China; Won the national tea tour gold brand route; Anmingshan District, Hongcao Village, Yahuo China Beautiful Leisure Village, the most beautiful track in China; Yucheng District won the title of Tianfu Tourism County; Ya 'an was rated as one of the best eco-cities in the world by non-governmental organizations. There is the largest ecological zoo in Ya 'an, An and China, and there are all kinds of wild animals outside the park (including more than 700 kinds of animals such as giant panda, red panda, golden monkey, leopard, bear, antelope, deer and roe deer). There are more than 3,000 species of plants and 3 national nature reserves, which are important gene banks of animals and plants in China. There are amazing biological gene banks in the world. Many international film weeks on animals and nature are also held in major biodiversity reserves established by the United Nations. Ya 'an covers almost all the beautiful scenery in western Sichuan. There are more than 133 rivers (one of the top ten hydropower bases in China) and many waterfalls (the largest waterfall in the world, with more than 60 waterfalls), including snow-capped mountains, grand canyons, virgin forests, grasslands, wetland meadows, caves, many mountain cloud waterfalls, great lakes, empty stone forests, hot springs, big flower seas, bamboo seas and spring tides. There are seven different national parks. Excluding undeveloped scenic spots, there are 29 scenic spots above Grade A, 20 scenic spots at Grade 4A and 4 scenic spots under construction at Grade 5A, including Mojie-Wanggangping scenic spot (the most beautiful mountain ski resort in China and the most natural landscape platform in western Sichuan). In addition, Ya 'an uses natural mineral water to flush the toilet, which is extravagant enough! The huge logs used to build the Forbidden City in Beijing are all from Hanyuan 'an, Beijing, which shows that its ecological wood production is good! On the satellite map, you can see the mysterious statues of giants, beasts, unicorns and Mengding Mountain in Ya 'an, which are all related to ecology.

Ya 'an is a traffic fortress in Sichuan and China, which is rich in tourism resources. There are many travel companies, and the prices of in-depth tours to Sichuan, Chongqing, Tibetan areas, Guizhou, Yunnan and Shaanxi are lower. Every season, there are dozens of package tours such as one-day, two-day and three-day tours. One-day tours are mostly 100 yuan, and two-day tours are mostly within 200 yuan.

Traffic Ya 'an is an important transportation hub and throat city in western Sichuan, an important post station of the ancient South Silk Road in China and the gateway of the ancient tea-horse road. This high-speed train departs from Chengdu (including Tianfu International Airport and Shuangliu International Airport) in one hour, and reaches Leshan, Chongqing, Guizhou and Yunnan in the south, Ganzi and Yecheng in Xinjiang in the west, Aba in the north and Chengdu in the east. There are 9 expressways (3 under construction, to be built 1, including free high-speed 1), 8 railways (including 4 planned mountain rail transit tourist railways and 3 high-speed railways), 3 railway stations (2 newly built) and 5 general airports (under construction). It is also the logistics center of western Sichuan; China's most beautiful Shang Yun Expressway (Yaxi Expressway); The most difficult and beautiful road in the world-sichuan-tibet railway; National Highway -3 18, a famous scenic spot in China. 2 yuan's urban public transport system has achieved T ..

Shopping convenience: There are more than 4 shopping plazas (including Wanda and Easyhome). ).), as well as western Sichuan international agricultural Expo city, international trade city and other new large shopping places; There are too many supermarkets without statistics, which usually arrive in a few minutes, including large e-commerce supermarkets such as Tmall Supermarket and JD.COM Supermarket, which can arrive in two days. There is a large agricultural and American market within the range of 1.5 km, most of which are newly built and relatively clean. Some markets are equipped with elevators, trolleys, vegetable ponds, testing rooms, fair scales, freezers and supermarkets, including some new high-tech Internet of Things smart farmers' markets.

Take Ya 'an as an example: the lowest price of first-hand houses (newly built) starts from 5,900 yuan/square meter, and the lowest price of second-hand houses starts from 2,900 yuan/square meter; New buildings: Yang Kang, residence, holiday (near suburban attractions) starting from the lowest price of 4600 yuan/square meter. Renting: the average rent of the middle-grade No.3 house 1250 yuan/month, and the average rent of the middle-grade No.2 house/month, with high and low grades and price changes; Generally, the rent starts from 3 months or more.

Urban construction Ya 'an won the China Urban Governance Innovation Award; Panda Green Island Park was selected into the list of British Design Awards and the first batch of pioneer demonstration zones of life civilization in China. Won the international honor again and was officially shortlisted for 15 Boston International Film Festival.

At present, the public security in the main city of Yazhou is being vigorously built with the advantages of accumulation and backwardness. After the expansion, the area of the new area is about three times that of the old area, and a brand-new urban system is being built. New natural history museums, international convention and exhibition centers, sports centers, science and technology museums, art galleries, cultural centers, libraries, urban planning museums and various parks (urban parks within 1 km); Free toilets all over the country are clean and hygienic, with directors and special personnel to manage them;

Digital Smart City and Security Ya 'an is a big data center in Southwest China (including telecommunications (AI, cloud computing, smart home, Internet of Things), Beijing Yihualu, State Grid, Baidu, Beidou Time and Space, Huadi Smart Medical Project, Alibaba, Tianyiyun, Jinshan Cloud, etc. ); The first batch of national all-optical networks, digital cities and smart cities; The first batch of 5G pilots in Sichuan Province opened 5 G as early as 65438+March 2009; Yan' an is also comprehensively promoting the construction of smart health, smart medical care and smart old-age care. Since ancient times, An has been a peaceful and safe city. There is no typhoon, no urban waterlogging and no social stability. There are smart cameras every 50 meters on the street. Special police are stationed at the railway station at any time. Patrol the streets; The Vladivostok Division of the China People's Liberation Army has been stationed in Ya 'an, making social security safer.

Ya 'an, an educational resource, is the educational center of western Sichuan. There are also schools, experimental school affiliated to Peking University, Ya 'an experimental primary school, Chengdu experimental primary school and Chengdu experimental foreign language school. Universities: Sichuan Agricultural University, Yamou Vocational and Technical College and other famous schools.

All schools in Ya 'an cooperate with Tongji University, Sichuan Agricultural University, Southwest Petroleum University, Chengdu University of Traditional Chinese Medicine, Chengdu University of Technology, Chengdu No.4 Middle School, Chengdu No.7 Middle School, Chengdu Paulownia Primary School, Sichuan University, Shanghai Strategy Education, relevant schools in Queensland, Australia, Chengdu No.7 Middle School, Chengdu Shishi Middle School, Guangshen, Jiangsu and Zhejiang, Chengdu Mian and other educational institutions. Some have been launched. At present, we are signing contracts with xihua university and Sichuan Industrial Vocational and Technical College. Tong Yaan will make unremitting efforts to build an education center in western Sichuan.

[Ya 'an, Ye Yi] Ya 'an's local cluster industries such as biology, aerospace, information technology, clean energy, agricultural products processing, new materials, automobiles and equipment manufacturing have advantages; All districts and counties have basically set up industrial parks, and the subsequent economic development will be stronger. Yes, I have been there.

[Author's Comment]: I used to be a foreigner, moved to Ya 'an for 30 years, and was also a photographer, traveling all over the country. In my opinion, some cities do surpass Ya 'an in comfort (such as Sanya) or some livable factors (such as transportation, medical care, urban construction, etc.). It is one-sided to promote them as livable cities at a certain time of the year, only when some indicators are excellent. More importantly, consider how many comfortable days they can have in a year; Moreover, the hard indicators of old-age care and medical care are ecology, air, water quality, medical care and climate, which are definitely top-notch and indispensable. Some are born, not hard, so hard indicators will eliminate some so-called livable cities; Other tourism resources, transportation, education, urban construction, history, consumption, suitable industry, etc. It is also important, but the standard can be lowered appropriately. After all, the focus is on old-age care and health care. Ya 'an is one of the few cities that truly meet all the factors of livability, old-age care and health preservation, and can reach the greatest common denominator.

The following photos are all real photos.

5. International development strategy of tourism enterprises

At the 20021China (Zhengzhou) International Tourism City Mayor Forum, china tourism academy released the classification and evaluation of the quality grades of tourist attractions. In the global 108 sample cities, competitiveness, culture, business environment and future life are the evaluation criteria. Finally, we chose 10 cities in China, namely Beijing, Shanghai, Guangzhou, Shenzhen, Chengdu, Xi 'an and Hangzhou.

6. International tourist city

: formed new * * * knowledge. The meeting made it clear that we should unswervingly follow the path of high-quality development, take deepening the structural reform of the supply side of cultural tourism as the main line, focus on strengthening guidance, promoting integration, creating fine products, optimizing the environment, increasing vitality, expanding the market, giving play to our unique advantages, building large projects, building big brands, forming large industries, accelerating the construction of three places, two belts and one center, improving the level of intensification, quality and internationalization, and pushing the development of cultural tourism in the new era to a new level.

Disadvantages: 1 Environmental pollution: tourism will attract a large number of people, and tourism activities will cause pollution; 2. Loss of tourism resources: such as loss of service facilities.