The Relationship between Exhibition and Tourism

The Relationship between Exhibition and Tourism

The relationship between exhibition and tourism, the relationship between exhibition and tourism, and the relationship between conference, exhibition and tourism. In our exhibition, we attach importance to the exhibition and ignore the meeting; People often talk about exhibitions, and exhibitions are more important than meetings. Statistically speaking, what is the relationship between exhibitions and tourism?

The relationship between exhibition industry and tourism 1 "Although exhibition industry and tourism are two independent industrial sectors, the mutual involvement of exhibition industry and tourism is the external manifestation of the universal connection of economic activities.

Convention and exhibition industry and tourism are both tertiary industries, which have strong industrial relevance. Holding exhibitions is not only beneficial to local exhibition halls, restaurants and catering services, but also plays a positive role in promoting related telecommunications, transportation, shopping, tourism services and urban municipal construction.

Being engaged in convention and exhibition industry is one of the diversification strategies of tourism. The convention and exhibition industry can make use of all kinds of services and resources provided by tourism. The two are closely related and complement each other.

Five relationships between convention and exhibition industry and tourism

First, consumption drives each other.

The exhibition industry can stimulate consumption, and the pulling capacity is 1:9. Tourism is included in the pulling object. No matter where the exhibitors go, many people will use this exhibition to visit. I'm afraid it's extremely rare for tourists to go abroad for exhibitions.

In the tourism industry, nearly 80% of the income of the hotel industry comes from business travelers. Among them, the convention and exhibition industry, especially the conference industry, is an important driving force to promote business travel.

Tourism can also promote the development of convention and exhibition industry. The reason why Chengdu's convention and exhibition industry is unique in the central and western regions is closely related to the richness and uniqueness of tourism resources in Chengdu and even Sichuan. Many people are happy to participate in the exhibition held in Chengdu. They are often attracted by the beautiful scenery, Sichuan cuisine and pandas.

Second, urban construction is interdependent.

The construction of tourist destination and exhibition destination city can go hand in hand. For example, Las Vegas in the United States is both a tourist destination and an exhibition capital. Its urban construction and development are closely related to tourism and exhibitions. Every year, the Consumer Electronics Show (CES) held at the beginning of 65438 10 always attracts more than100000 people to Las Vegas. In recent years, the number of exhibitors and visitors from China has been increasing. On the occasion of the Spring Festival, it has become a pleasure for China businessmen to fly across the ocean, exchange the latest technology with the United States and start a trip.

In China, as a strategic issue, the construction of tourist destination cities has been paid more and more attention. In my impression, it was the Xiamen Municipal Government that first proposed to build a destination city for international tourism and international conferences. What impressed me was Wuzhen. As a small town under the jurisdiction of Tongxiang City, Zhejiang Province, a large convention and exhibition center has been built because it has become the permanent venue for Internet conferences.

Third, meet each other in activities.

Award-winning tourism activities are excellent products that combine convention and exhibition industry with tourism. The China Prize-winning tourism market is in the ascendant, which deserves the joint efforts of the two industries.

Fourth, mutual penetration in operation.

Cross-border commercial organizations that do both tourism and exhibitions are not uncommon in China. In recent years, China Travel Agency and China Youth Travel Agency, the most powerful travel companies in China, have set up exhibition companies in succession, striving to reach a new growth level. In the exhibition industry, many institutions have to engage in tourism services because of the needs of customers. For example, Miolant Company, which is mainly engaged in overseas self-organized exhibitions, needs to organize thousands of people to leave the country for more than 20 self-organized exhibition projects every year. Visa processing, itinerary arrangement, landing reception and accompanying sightseeing have become the basic services that the company must provide.

Fifth, education supports each other.

In terms of personnel training, convention and exhibition industry and tourism have a long history. Most of the exhibition majors in China universities are founded by students majoring in tourism. Tourism and exhibition talents are highly compatible, and successful people with complementary careers abound.

It is precisely because of the "strong correlation" of the above five aspects that further promoting the integration and development of convention and exhibition industry and tourism is the proper meaning in the title.

The relationship between exhibition and tourism. The relationship between convention and exhibition industry and tourism.

Exhibition industry, tourism industry and real estate industry are also called three new economic industries. The development of exhibition economy will directly stimulate the market prosperity of trade, tourism, hotels, transportation, finance, real estate, retail and other industries.

Related introduction:

The status and function of convention and exhibition industry are increasingly prominent. Convention and exhibition industry involves many industries, such as industry, agriculture, commerce and trade, and plays an important role in adjusting structure, opening up markets, promoting consumption, strengthening cooperation and exchanges, expanding product exports, and promoting rapid, sustained and healthy economic development. It shows its special position and function in urban construction, spiritual civilization construction and harmonious society construction, and it is increasingly apparent.

Extended data

Although convention and exhibition industry and tourism are two independent industrial sectors, the mutual involvement of convention and exhibition industry and tourism is the external manifestation of the universal connection between economic activities. Convention and exhibition industry and tourism are both tertiary industries, which have strong industrial relevance. Holding conferences and exhibitions is not only beneficial to local exhibition halls, restaurants and catering services.

But also has a positive role in promoting related telecommunications, transportation, shopping, tourism services and urban municipal construction. Being engaged in convention and exhibition industry is one of the diversification strategies of tourism, and convention and exhibition industry can make use of various services and resources provided by tourism. The two are closely linked and complement each other.

The relationship between exhibition and tourism 3. About exhibition

There has been a lot of discussion about exhibitions in academic circles. But for the construction of exhibition science, these discussions are far from enough. To clarify the relationship between exhibitions and related fields, we need to constantly reflect on "what is an exhibition".

As a new word, "exhibition" appeared in the late 1980s and early 1990s. It first appeared in academic works of special exhibition in 2000. This year, Southwestern University of Finance and Economics Press published the book Exhibition Economy: A New Economy with Unlimited Business Opportunities, which was co-authored by Medical Cloud and Xu Mei. According to the book, "Exhibition is the abbreviation of collective activities such as conferences, exhibitions and exhibitions. , refers to a number of people gathered in a certain geographical space, regularly or irregularly, systematically or irregularly formed collective peace activities. Including all kinds of large-scale conferences, exhibitions, trade fairs, sports competitions, centralized commodity trading activities, etc. Such as various exhibitions, expositions, sports meetings, large-scale international exhibitions and trade fairs. Trade fairs, expositions, trade fairs and various large-scale sports events are the basic forms of exhibition activities. " Professor Healthy Cloud's definition of "exhibition" covers meetings, exhibitions, fairs, sports competitions, expositions and other forms of activities. In 2005, the fifth edition of Modern Chinese Dictionary published by the Commercial Press included "exhibition" for the first time, which was interpreted as "conference and exhibition". Some scholars have pointed out that "exhibition" is "meeting+exhibition", not "meeting+exhibition". In addition to the meaning of "meeting", "meeting" also includes various assembly activities, such as festivals, weddings, sports events and so on. Some scholars put forward the concept of "exhibition", Chen Zeyan.

Mr. Wang once wrote an article "Combing and Exploring the Concept of" Great Exhibition "to sort this out in detail. All these show that, as a new thing, there are still differences in the understanding of basic concepts.

The author once pointed out that exhibition refers to a one-off or temporary collective peace activity carried out in a planned and organized manner according to specific themes and procedures. The exhibition belongs to the category of activities, and there is no distinction between size and broad sense. 360 lines, various forms of exhibitions, resulting in the so-called "big exhibition" phenomenon. Looking at the essence through the phenomenon, these colorful exhibition activities have five conditions at the same time: planning, theme, temporality, collectivity and peace. From the perspective of attribute characteristics, exhibition activities have distinct characteristics such as agglomeration, linkage, broad spectrum, dissemination and innovation. I think there is another important feature of convention and exhibition activities that needs to be added, that is, publicity. The publicity of exhibition activities is reflected in four aspects: there are many participants in exhibition activities, and the composition of participants is publicity; The content of the activity must meet the requirements of social morality and legal norms, and the content and value of the activity are public; The venue of exhibition activities is a public place, and participants cannot gather without the support of public services. The activity environment and services are open. Inviting a large number of media to participate in the exhibition activities, through the integration and exchange of various subject information, it has a strong social communication effect and influence, and the active communication and influence are open.

There are three points worth noting about the concept of exhibition.

First of all, exhibition is a concept put forward by China people. Foreign concepts such as MICE, event and special event are different from exhibitions to some extent. Whether to build an academic system by translating foreign concepts or to build an exhibition system with China's own words needs careful study. I think China exhibition scholars should dare to take responsibility, study hard, come up with a high-level Chinese plan and conduct exhibition research with high theoretical confidence.

Second, we should examine the concept of exhibition in the subject coordinate system. We should not only construct the concept system of exhibition science, but also clarify the relationship between exhibition and tourism, economy, communication, creativity, design, management and culture, and scientifically understand exhibition science.

Thirdly, as a new concept and new thing, it is normal for exhibition to have different views. Exhibition scholars should treat different opinions correctly with an open and inclusive attitude, and academia and industry should cooperate closely and conduct in-depth research, so as to finally reach a * * * understanding in academic research.

Second, about tourism.

What is tourism? There is basically no misunderstanding about this concept in life. People will not call going out for meetings and conducting business activities in other places tourism, nor will they call attending exhibitions tourism, which shows that tourism has boundaries. However, when we look at the different definitions of tourism in China and the West, we will find that this is not the case, and different angles have different definitions.

When referring to the definition of tourism in the Chinese version of tourism textbooks and works, the Austrian economist Herman von Schurad (19 10) generally pointed out that tourism is the sum of economic activities caused by foreign or non-local population entering non-settlement areas and staying in them. Or the French scholar Jean Messent's point of view: Tourism is a leisure activity, which includes traveling or staying far away from settlements. Its purpose is to entertain, rest or enrich one's experience and cultural education. And the view of Swiss scholars Sechler and Klapf in "General Tourism Outline" published in 1942: tourism is the sum of phenomena and relationships caused by non-settlers' travel and temporary residence. These people will not permanently settle down or engage in any profitable activities. Related definitions have also been sorted out in the textbooks and works of tourism published in China, but the rigor is still insufficient. For example, the 4th edition of Basic Tourism, edited by Professor Xie, published by the Commercial Press in 20 15, quoted Mr. Fan Nengchuan's definition of tourism in the Preface of China Tourism History edited by Zhang (Xie: Basic Tourism (4th edition), Commercial Press 20 15, No.565438+). Looking up Mr. Zhang's Tourism History of China, I found that there is no preface by Mr. Fan Nengchuan, and the author of preface I is Mr. Yu (Zhang: Tourism History of China, Yunnan People's Publishing House, 1992 edition, p. 1 page). Professor Xie's textbooks range from the first edition 1999 to the fourth edition 20 15. It should be said that it is a well-known teaching material in the field of tourism. This mistake was not found! And there are some other tourism textbooks and papers that have been copied correctly. Mr. Zhang published the General History of Tourism in China in the Commercial Press on 20 16, and Yu Xiansheng published the article "Zhang: Founder of Tourism Culture Specialty" in the 22nd edition of China Reading Newspaper on 2016, which also deeply recalled the scene that Mr. Zhang invited him to preface the History of Tourism in China. This shows that academic research is endless, and we need to read the original works more practically, instead of hearsay and seeking truth from facts.

An Introduction to Tourism, edited by Ding Yongyi and Li, sorts out the main points from the research at home and abroad, and gives a general picture.