Bookstore features of Eslite Bookstore

This Taiwanese-made brand is completely different from the traditional bookstores in general impressions. As soon as you step into the door of Eslite Dunnan store, you can smell the strong aroma of coffee from the attached seats in the bookstore. Along with the smell of books, the two aromas combine wonderfully in the air, exuding a charming atmosphere. A bright and open space, a bookstore with the style of a European library. The space is symmetrical and layered, with divisions in continuity. It is contrary to the dullness and standardization of traditional bookstores. It uses calm, elegant and warm colors as its decoration features. , creating an atmosphere full of humanistic and artistic temperament, allowing everyone to whisper softly and slow down unconsciously as soon as they enter the Eslite Bookstore. Eslite Bookstore has become a cultural attraction in Taiwan. Many international travelers go to Taiwan just to visit Eslite. You can often hear Cantonese floating in the air at the Eslite Dunnan store; former Singapore Urban Development Bureau Secretary Liu Taiqi went to Eslite to buy books every time he came to Taipei; the Taiwan Tourism Bureau's TV advertisements in Hong Kong also included the words "sincerity". Excerpt from Pin Bookstore.

Taiwan is actively promoting the development of cultural and creative industries. Eslite Bookstore, which has international visibility, is the representative of Taiwan's cultural and creative industries. Wu Qingyou, who founded Eslite, was born in Masagou, a poor fishing village in the far west of Jiangjun Township, Tainan County. His father, Wu Yinmao, was the first in his family to receive higher education. Because Wu Qingyou had congenital cardiomegaly, he did not have to serve in the military. After graduating from Taipei Polytechnic College, he joined Chengjian Company, which specialized in kitchen equipment for tourist hotels, and started as a salesman. At the age of 31, he took over all the shares of the company and the business is booming, occupying 80% of the market of large tourist hotels in Taiwan. At that time, Taiwan's high-end hotels were becoming saturated, and Chengjian's development had reached its limit. Wu Qingyou turned to running Eslite.

In March 1989, Wu Qingyou founded Eslite Bookstore, which mainly sells architecture and art books. In 1991, it expanded its operations and integrated a book area, art space and gallery, establishing a milestone in bookstore operations in Taiwan. Due to the unique positioning of Eslite Bookstore and the operator's persistence in the concept, the eyes of book lovers were dazzled. It quickly established a wide reputation in the market after its opening. The media rushed to report on this bookstore with outstanding style. Many people are surprised that such a high-level bookstore can appear in Taipei.

Eslite Company regards Nanjing as the first choice for investment and cooperation, and plans to open the first Eslite bookstore in mainland China in Nanjing.

“The customs and cultures of Nanjing and Taiwan are similar, and I feel very friendly when I come here. At the same time, Nanjing has good educational resources. Currently, there are 700,000 students in colleges and universities, making it an important place for bookstores. Target group. Eslite will use its own advantages to become a new platform for cross-strait cultural exchanges," said Wu Haojie, Vice Chairman of Taiwan Eslite Co., Ltd.

It is understood that Eslite’s investment project in Nanjing is still in the site selection stage. After the project is completed, it will integrate bookstores, cultural and creative shops, and catering and tourism services to create a "cultural and creative city within a city" in Nanjing.

In fact, when Taiwan Eslite entered the mainland, it first chose Suzhou Industrial Park. On May 27, 2011, the first branch of Taiwan's well-known Eslite Bookstore in mainland China - Eslite Suzhou Branch, officially laid the foundation stone and started construction. Eslite Suzhou Branch is located on the east bank of Jinji Lake in Suzhou Industrial Park, adjacent to the InterContinental Hotel. It will be built into a creative platform with cross-border synergy that integrates culture, performance, art, business, tourism and talent cultivation. The project is expected to be completed in 2014 Completed.

Suzhou Eslite’s overall planning uses a complex cultural and commercial complex as its operating model. In a space of nearly 50,000 square meters, there are not only complete shopping malls, Eslite Bookstores, gourmet restaurants and cafes , it has also created galleries, multi-functional audio-visual exhibitions, experimental theaters, art and cultural spaces, etc. In the future, it will also introduce various cultural activities, hold lectures and drama performances; and establish connections with Suzhou artists and cultural workers to become an integrated Suzhou city. A new landmark of urban culture with local spirit. Eslite's development strategy breaks the traditional bookstore business model. It first lays the foundation for success with the brand, and then drives the "complex operation" of shopping malls, bookstores and retail. The bookstore not only sells books, but also includes bookstores, galleries, flower shops, Composite organization of shopping malls and restaurants.

Eslite defines bookstores as a diverse and dynamic cultural enterprise rather than a retail industry. Its creativity in event marketing is beyond the reach of other chain bookstores. In addition to demonstrating the value of reading with exquisite and elegant reading space planning and meticulous furnishings, we also organize extended reading activities such as lectures, symposiums, performances and exhibitions on a long-term basis. At least 4,500 lectures and exhibitions are held every year, ranging from literature, drama, environmental protection, Dance and art create various possibilities for dialogue between bookstores and readers.

Eslite strives to create a reading space and reading mood. The bookcase panel is tilted at 15 degrees to be considerate of readers. The books on the bookshelf are within reach, whether you stand or sit, as you like. A person who loves shopping at Eslite pointed out that Eslite Bookstore makes bookstores no longer just a place to buy books, but a world of books where you can linger leisurely.

The combination of book types is Eslite’s operating feature. "Eslite Best List" regularly recommends some unpopular good books to readers. Even if a book has been sleeping on the bookshelf for 3 months, it will not be sent to the warehouse. This is the difference between Eslite and traditional bookstores, and for love The writer praises it. In fact, with this seemingly counter-trend operation, under Eslite's careful planning, some unpopular books often become huge hits and achieve extremely good sales.

Wu Qingyou said that best-selling books may have a high turnover rate and can bring high profits, but they are not the focus of his business. "Good books never make you lonely" is their goal.

In addition, Eslite was the first to break the traditional book classification, innovating the planning of category book areas and platform display methods from the early stage, thereby driving a new phenomenon in publishing. For example, unique gender studies, Taiwan studies, and natural ecology and environmental protection have gradually developed many publishing genres that were not yet mature in Taiwan before. The "adaptive to local conditions" business approach is another innovation of Eslite. Each Eslite store is designed with unique furnishing styles and book contents based on the local cultural and lifestyle styles, and is also integrated with the region. features. For example, in Ximending, Taipei, where teenagers gather, there are more comics and romance book sections; the Tianmu store focuses on leisure, travel and home books; and the central and southern branch has increased the proportion of Chinese books.

The biggest innovation of Eslite is to renovate the business concept of "bookstore" and upgrade the bookstore into a new cultural leisure place. Especially since March 1999, the Eslite Dunnan store with an area of ??about 1,653 square meters has been opened. , opening the business hours to 24 hours. This extremely innovative business initiative has received an enthusiastic response. Night owls no longer have nowhere to go, and it meets the diverse needs of modern people's lives. After Eslite's operation model was well received, other chain bookstores also followed suit and imitated Eslite in terms of decoration, reading space, book selection and classification, etc. All of a sudden, all large bookstores became very "characterful". However, Eslite's operating results still surpass others. One cultural person said, "This is what makes it so powerful." Bookstores can imitate Eslite’s hardware design, such as the format and color of bookcases, but Eslite’s business philosophy and core values ??cannot be imitated by others.

When a bookstore not only contains books, but also includes humanities, creativity, art, and the spirit of life, it is no longer a place where you just buy books, pay and leave. This is the charm of Eslite . It is foreseeable that Eslite, which has spread the fragrance of books for more than 20 years, will continue to spread a rich reading culture and capture people's hearts with its bookstores.