Investigation report on making our county's cultural tourism industry bigger and stronger in 2020

Investigation report on strengthening cultural tourism industry in our county 2020?

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Cultural tourism is a modern service industry with deep integration of culture and tourism, and has become the most dynamic emerging industry with strong comprehensiveness, high correlation and wide driving range. The development experience at home and abroad proves that cultural tourism can effectively promote the development of various industries, which is not only the focus of changing modes, adjusting structure, promoting employment and benefiting people's livelihood, but also plays an important role in meeting people's multi-level, multi-faceted and diversified spiritual and cultural needs and promoting social civilization and progress. In recent years, the tourism in the surrounding cities and counties of our county has also entered a stage of rapid development. In contrast, the tourism industry in our county started late and made slow progress, and its own advantages were not effectively brought into play.

First, the development status of cultural tourism in our county At present, cultural tourism in our county is still in its infancy, but it has achieved initial results. In recent years, Taigu county has taken the road of ecological health preservation and rural tourism in tourism development, built rural ecological manor and formed a number of large-scale picking gardens. Enjoy flowers in spring, enjoy the cool in summer, pick in autumn and ski in winter? The pattern of rural tourism has gradually taken shape. In particular, the development of leisure agriculture and rural tourism has achieved certain results, and farmhouse picking has become an attractive short-distance tourism project in the provincial capital and surrounding areas. However, in the investigation, it is found that our county lacks a strong organizational promotion for the "Tourism Development Master Plan", and its implementation is weak, the progress is slow and the effect is not obvious. Cultural tourism is still in a state of natural development. The spatial distribution of tourism resources in the county is scattered, the tourism industry chain and system have not yet been established, and there are few tourism products. Most tourists are weekend trips, individual trips and day trips. It is difficult to form a certain scale and climate because of the small passenger flow, strong seasonality and low popularity.

Second, the favorable conditions for the development of cultural tourism (A) location advantages

Taigu is located at the foot of Taiyue Mountain in the northeast of Jinzhong Basin. Taiyuan, the provincial capital, is more than 30 kilometers south, bordering Yuci in the northeast, Yushe in the southeast, Qixian in the southwest and Qingxu in the northwest. The location advantage is obvious, the agriculture is developed, and the road extending in all directions will integrate Taigu into Taiyuan's half-hour economic circle.

(B) Resource advantages

1, natural resources

Taigu County has a warm temperate continental climate, with an average annual temperature of 9.9 degrees Celsius, a frost-free period of 65,438 0.76 days, rainfall of 462.9 mm, and exploitable groundwater resources of 9,500 cubic meters. The basic conditions of agriculture are good.

2. Human resources

(1) Historical and cultural resources. Our county has a long history, profound cultural background and rich human resources. It is the fief of the family's hometown, and Taigu City has a history of 1400 years. During the Ming and Qing Dynasties, it was famous for its commerce and finance. Merchants gather together, one in Jingyang? ,? Those who talk about the rich areas of Sanjin are second to none in the valley? . Is the birthplace of Shanxi merchant civilization, known as? Jin Taigu? Dry dock? China Wall Street? Known as.

(2) Intangible cultural resources. Taigu is one of the top ten intangible cultural heritages in China, and there are six intangible cultural heritage protection projects at or above the provincial level, including two national intangible cultural heritage protection projects, namely Qitai Yangko and Guilingji. There are four provincial-level protection projects, namely Ding Kundan, Taikoo Cake, Xingyiquan and Twisted Dragon.

(3) Red cultural resources. The history of our county's modern struggle against the enemy is rich in content and brilliant. A large number of historical materials such as the history of the Anti-Japanese War and revolutionary sites can be used as important contents of developing red tourism projects.

Third, the main problems (a) ideological understanding is not in place

Qixian, which is adjacent to our county, has far less tourism resources than our county, but it started early, developed rapidly and achieved fruitful results. According to reports, from June to July this year, the main scenic spots in Qixian received152,800 tourists, achieving a revenue of 90189,600 yuan. The gap between our county and neighboring counties in tourism is basically a gap in ideological understanding. In recent years, although our county has formulated a master plan for tourism development, there is insufficient motivation to promote its implementation. Leading cadres at all levels lack the knowledge of taking cultural tourism as the leading industry. The atmosphere of the whole society's concern and support for cultural tourism has not yet formed, and the concept of "big tourism and big pattern" has not really been established.

(B) insufficient publicity, limited impact

Although we have invested a lot of energy in publicity and promotion, it is still out of proportion to the efforts to build tourism. The overall publicity is given priority to, and the key publicity is insufficient. The publicity of scenic spots is still based on the spontaneity of scenic spots. It can be said that it is piecemeal and small-scale publicity and promotion, and it is difficult to form a virtuous circle pattern in which the popularity of publicity and promotion drives the promotion of scenic spots.

(C) The investment mechanism has not yet been established

The great development of cultural tourism needs sufficient sources of funds as a guarantee. It is limited to rely solely on government financial input for independent development. It is necessary to establish a diversified investment mechanism and introduce strategic investors to participate. At present, the policies and measures to promote the development of cultural tourism in our county are incomplete, the financial input is less, the efforts to attract social capital and foreign investment are weak, and the development mechanism of cultural tourism that is compatible with the market economic system has not yet been formed.

(D) tourism industry elements supporting imperfect

Our county's tourist catering is more distinctive, but it is small in scale and less publicized, so it can't be widely promoted. In terms of tourism and accommodation, high-end leisure and holiday destinations have not formed a scale, and the commercial and residential hotels in the scenic area are outdated and unevenly distributed, and the service quality needs to be improved. The tourist traffic conditions are good, but the connectivity between scenic spots is weak, and the tourist traffic facilities need to be improved. There are no bright spots in tourist attractions, and the characteristics are not obvious. There are many cultural and entertainment resources, but lack of integrated development, and the scale and taste need to be improved. The number of travel agencies in the county is small, the reception capacity is weak, and there is a lack of characteristic tourism products and routes.

(e) Increasing complexity and lack of leadership.

There are many scenic spots in rural tourism, but most of them are in the primary stage of standardization and have not yet formed the leading advantage like advanced areas. Tourism is a popular industry, isn't it Name? Only in this way can we become bigger and stronger and have a virtuous circle. At present, we don't have such rural tourist attractions.

Four, in order to speed up the development of cultural tourism in our county, put forward the following suggestions:

(A) change ideas and strengthen leadership

Our county should strengthen cultural consciousness and put the prosperity and development of cultural industries in an important position in the overall work. Give full play to the leading role of the government, start with strengthening publicity and education, and focus on training party and government leading cadres to improve their cognitive level and ability to promote the development of cultural tourism industry. In view of the rich cultural tourism resources in our county, how to fully understand the development of cultural tourism and promote the realization of various industries? Strong, up the steps, into the forefront? The necessity and urgency. Establish? Cultural tourism promotes the county? New development concept, establish a perfect cultural tourism management system. It is suggested that the county government take the lead in setting up a leading institution for the development of cultural tourism in Taigu County, with the main leaders in charge.

(2) Diversified investment and overall development.

It is suggested that the county government should formulate preferential policies to promote the development of cultural tourism, improve the multi-input mechanism, optimize the investment environment, encourage and attract foreign funds, financial capital and social capital, and invest in the development and establishment of cultural tourism projects. Pay attention to the introduction of strategic investors such as large tourism groups and companies, deepen cooperation and promote overall. Form a development work pattern of government leading, social participation, market operation and enterprise management. We must resolutely guide development and construction in accordance with the plan, implement it step by step, and develop high-grade construction in an orderly manner. It is strictly forbidden to go into the misunderstanding of fragmentation, low-grade and disorderly development, and resolutely put an end to real estate development or other illegal acts in the name of cultural tourism development.

(C) Integration of resources to create a brand

The attraction of tourism lies in the difference of tourism experience between regions. To develop the cultural tourism industry in our county, we must highlight the characteristics of Taigu, establish the consciousness of fine products and build famous brands. Form a reasonable and scientific overall promotion of tourist routes, strengthen docking cooperation with major travel agencies, and carry out? Antique and beautiful Taigu? Eco-health cultural tourism series activities, right? Drink health wine, play golf, visit famous shops and live in an ecological park? High-end tourism and? Visit Sanduo Hall, taste Taikoo cakes, climb Phoenix Mountain and eat farmhouse meals? A mass tour of packaging, promotion and overall promotion? Enjoy flowers in spring, enjoy the cool in summer, pick in autumn and ski in winter? Four seasons tourism grade. Construct a product system with ecological leisure and cultural leisure as the main body. Further improve the existing tourism development planning, highlight the cultural connotation, highlight the cultural charm, and transform the rich and colorful advantages of human resources in our county into economic value. In the construction of cultural tourism, it highlights uniqueness, reflects complementarity, highlights foresight, and seamlessly integrates with the surrounding areas to create? New, strange, special? New highlights of cultural tourism.

(4) Improve the mechanism, strengthen the guarantee based on the big operation and development, give full play to the leading role of the government, constantly optimize the soft environment, and build an operating mechanism conducive to the healthy development of the cultural tourism industry in our county. Establish a publicity and consultation mechanism. It is suggested that experts in culture and tourism at home and abroad should be hired to set up a cultural tourism consulting service committee to make suggestions and provide decision-making consultation for the development of Taigu cultural tourism, so as to improve the scientificity of decision-making and development. Vigorously introduce modern marketing concepts, fully integrate our county's cultural tourism resources, package them as a whole, and carefully design them to establish the overall image and brand of Taigu cultural tourism. Make full use of all kinds of media, increase publicity with the help of external forces, and expand the visibility and influence of our county's cultural tourism industry. Establish a fund guarantee mechanism. It is suggested that the government allocate some funds in advance as special funds for the development of cultural tourism, which will be used for the construction of cultural tourism infrastructure and create basic conditions for the development of tourism. Establish and improve the legal system of cultural tourism and the long-term mechanism of comprehensive management, formulate policies, measures and industry norms, establish rules and regulations on tourism law enforcement, tourism safety, standardized management and cultural heritage protection, strengthen security, and promote our county to become a strong cultural tourism county with complete facilities, distinctive features, prosperous industry and strong competitiveness.

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