Characteristics and significance of industrial tourism

First of all, industrial tourism can enrich the types of tourism products. Secondly, industrial tourism can further improve the structure of tourism products. Thirdly, industrial tourism has promoted the development of regional tourism economy. As a brand-new tourism project, industrial tourism can not only increase the number of destination tourists and prolong their stay, but also alleviate the pressure of insufficient tourism resources in some areas to some extent.

Characteristics of industrial tourism 1. rely on

The attraction that industrial enterprises rely on to carry out tourism activities can only be the enterprise itself and its environment, but industrial enterprises do not exist for tourism, and their service targets are not tourists. Industrial enterprises have their own missions and commercial purposes. Therefore, industrial enterprises can only do tourism as an accessory product, not as a main business, which determines that industrial tourism products are dependent.

2. Knowledge

Industrial tourism products are very knowledgeable, and even the working atmosphere and building environment facilities of enterprises are deeply branded with corporate culture. The intellectual characteristics of industrial tourism products determine their magical and educational significance, which can meet the psychological needs of tourists for novelty, knowledge and novelty, so they have an attractive side.

3. Multiple interests

Industrial tourism products bring multidimensional benefits to enterprises and tourists. For enterprises that carry out industrial tourism activities, their direct economic benefits are mainly manifested in ticket income and income from catering services for tourists. The income of enterprises is more indirect income: intangible free advertising, establishing corporate image; Through direct interaction with all kinds of tourists, it is helpful to understand the actual and potential customer needs and grasp the market dynamics.

Definition of the concept of industrial tourism At present, the research on industrial tourism is mostly carried out from the perspective of industry and tourism, and most of them regard industrial tourism as a characteristic product of tourism or a project of industrial enterprises. The research on industrial tourism has not fully explored the connotation of industrial tourism, and the deep connotation of industrial tourism should also include the object, organizational form, main purpose and significance of industrial tourism.

The author believes that industrial tourism refers to a comprehensive tourism activity that takes all available industrial-related resources as the attraction, and promotes the comprehensive, coordinated and sustainable development of economy, culture and society through the promotion and participation of the government, enterprises and the public in the form of inspection, visit and study.