The Latest Planning of China Tourism Navigation Network

Tourism navigation network project plan

I. Capital requirements

The project needs an initial capital of 300,000 yuan (one-year operation plan). One year later, the project will definitely get VC capital injection. The specific composition of the total funds is as follows:

1. This project needs to recruit 7 team members. Among them, there are 2 programmers, 3 editors and 2 promoters. Programmer's salary 1200 1500 yuan/person, editor 1000 yuan/person, promoter 1000 yuan/person. The total salary for one year (1 1 month) is11(21200310021000) 81400 yuan.

2. Hardware facilities: 7 laptops, each 1800 yuan, with a total cost of 7 1800 12600 yuan.

3. Other miscellaneous expenses (rent, water and electricity, network cable, etc. ), rent 1200 yuan/month, water and electricity 10 yuan/day, internet fee 1500 yuan/year. The total annual cost is144003600150019500 yuan.

4. Working capital (website promotion expenses, etc. ) is130,000 yuan, and the working capital (staff salary changes and miscellaneous expenses) is about 50,000 yuan, totaling180,000 yuan. The above total is 814001260019500180000293500 ≈ 300000 yuan.

Second, the purpose of the website (mainly for self-help tourists)

1. Focus on the tourist destination guide to provide the best tourist destination recommendation every month, the most beautiful scenery recommendation every month, and the overall planning of destination tourism, accommodation and entertainment. Let tourists easily choose their favorite destinations.

2. The destination communication platform provides a direct communication platform between "tourists" and "local people in tourist destinations and donkey friends who have traveled in destination". Realize the most authentic understanding of local food, housing, transportation and entertainment before going out.

3. Tour guide reservation provides tour guide reservation service for tourist destinations. According to this platform, the quality of tour guide service in the tourism industry can be rectified. Solve the practical problems that tourists are unfamiliar with each other.

Third, the current situation of the tourism market

1. At present, domestic tourism has experienced two stages of development: sightseeing tourism and leisure tourism. The product scarcity and resource dependence of sightseeing tourism determine that tourists have limited consumption choices and passive consumption behaviors, and scenic spots and travel agencies are in a strong position. In such a market environment, product orientation will inevitably become the dominant choice of scenic spot marketing.

2. Entering the era of leisure tourism, go on road trip's autonomy makes tourists gradually master the initiative of tourism activities. The focus of tourists' attention has risen from the quality of scenic products to the whole tourism experience. In this case, whether it is a scenic spot or a travel agency, tourism marketing can only produce practical benefits if it is customer-oriented, tracks and studies the actual needs of tourists and improves tourism products according to the needs of tourists.

3. In the future, with the implementation of the paid vacation system and the formation of the scale advantage of the aviation industry, we will enter the era of holiday tourism. In essence, tourism destination marketing is combined with long-distance tourism and holiday tourism. The basic characteristics of leisure tourism are short-term short-distance travel on weekends, high frequency and low consumption. However, holiday travel is usually a long-distance trip, which takes a long time and costs a lot, and the purchase decision and consumption psychology are complicated. For example, a northern tourist who goes to Sanya, Hainan, may stay in a hotel for ten or eight days. When he went to Guangdong, he saw the Kaiping Diaolou, and he might go to the island to live in the evening, or go to the hot springs. In this case, it is not enough for tourism destination marketing to only publicize scenic spots. We should be customer-oriented and close to the needs of tourists, and do a good job in product line expansion, brand marketing, service marketing, detail marketing and joint marketing.

According to the data of domestic professional investigation institutions, before traveling, the first thing tourists care about is not the specific price of a scenic spot, but the total cost of a trip. In other words, the price sensitivity of tourists is first reflected in the "total cost" of a tourism consumption activity. However, the total cost of long-distance travel such as holiday travel is more concerned by tourists because of the high cost of one trip. Secondly, by analyzing the specific composition of tourists' travel expenses, we will find that tourists spend the most on transportation and accommodation in long-distance travel, and the consumption of scenic spots only accounts for 7-10% of their total travel expenses; Tourists spend the most on food and entertainment in short-distance travel, and the consumption of scenic spots accounts for about 13% of their total tourism expenditure. Therefore, tourism destination marketing should not only focus on scenic spot tickets, but also integrate the six elements of "food, shelter, transportation and entertainment" to reduce the total cost of tourists' tourism consumption, enrich tourists' comprehensive tourism experience and improve tourists' tourism satisfaction. This is of practical significance to the promotion of current tourist destinations.

Fourth, the website function

The website 1. is mainly used to solve some distressing problems that tourists encounter on the way from preparation to destination. Provide a series of personal services for tourists. The purpose is to let tourists have a good mood and no worries. They just need to spend all their time sightseeing at the scenic spots.

2. China Tourism Navigation Network is the first website specializing in tourist destination guide service, and its authority and comprehensiveness will win the favor of tourists and the praise of the market.

Verb (abbreviation for verb) Market size

1. The tourist destination guide service is suitable for all those who plan to travel.

2. The market share of consumers of tour guide reservation service (that is, self-help tourists) is increasing, and the self-help tour in China has been increasing year by year. As for the tour guides in the tour guide reservation service, at present, the number of tour guides in China is about 200,000, and there are huge tour guide resources, which will ensure the survival of China's tourism navigation network.

3. The destination exchange platform (real destination exchange platform), if the platform operates normally and the service quality is improved, it will compete for a large number of shares from the market, which is beyond doubt.

An analysis of the competition of intransitive verbs

China Tourism Navigation Network will become the new favorite of tourism. It has opened a new service model for the tourism industry and greatly promoted the integration of the entire tourism industry. The competition of China Tourism Navigation Network mainly lies in the project itself, so we need to occupy more than 60% of the market share as soon as possible, and we must establish the brand awareness of China Tourism Navigation Network in the industry within half a year.

Seven. Description of business model:

1. After the authoritative tourist destination guide is established, the investment direction of scenic spot promotion will be completely changed. At present, the promotion of scenic spots is mainly carried out through traditional ways such as bus body advertising, otherwise the uncertainty of its investment promotion effect will be replaced by the accuracy of Internet advertising. The tourist destination guide plate will be the leader of this industry change, and we will purposefully guide the promotion direction of scenic spots to the Internet.

2. The tour guide booking service fee is charged to the tour guide.

3. Travel magazines-realize the offline business development of travel destination guides and expand market share. Profit model diagram: website advertising revenue profit model tour guide booking commission magazine advertising revenue travel magazine sales revenue.

Eight. Business implementation plan (one-year operation plan)

1. 1 month to complete the construction and testing of the new version of the website and the editing of the previous content.

2. In the second month, the new version of the website was officially launched, and the website programmers and editors kept the website updated step by step according to the task arrangement. The focus of work has shifted to website promotion.

The goal of this website is to attract 50,000 tour guide members within five months. With the approaching of one year, the total number of tour guide members across the country needs to reach 654.38+0.2 million to realize the core competitiveness of the website.

4. Carry out publicity and promotion in major self-help travel websites, forums and travel websites to support the realization of the above objectives. And the total number of registered members reached 80,000 in five months and 220,000 in one year.