Is Yuefushi a good brand? Is Yuefu Ni Korean?

Nowadays, brands can't tell which country's products are without looking for registration information. The endorsement of foreign stars, plus packaging and copywriting, makes consumers confused. I stumbled across this Yuefu brand, and the spokesperson was Lee Jong Suk. Let's introduce this brand to you.

What brand is Lovene? Le Fu Ni is another Korean makeup brand launched by Polaiya Company after Hana, and endorsed by Korean star Lee Jong Suk. According to the IPO prospectus submitted by Polaiya to the Securities and Futures Commission before listing, Yueshi Charm has rapidly expanded due to "novel storefront style and cost-effective products", and Polaiya also hopes to launch a mid-range brand with similar style for young consumers. As a brand positioning, Yuefu's packaging takes a fresh route and uses English and Korean logos. The price of Yuefu is similar to that of other brands under Polaiya's name, and it is also around 100 yuan.

In addition to the obvious Korean makeup style on the packaging, Yuefu also set the core R&D center in Korea. According to the prospectus, Yuefu has set up companies in Hangzhou and Seoul, South Korea. Yuefu Society, located in South Korea, is a wholly-owned subsidiary of Yuefu Society in Hangzhou. The president of the company is Jin Huizhun, who was born in Amore Pacific Company. The ratio of Korean employees to China employees in the enterprise is 2: 1, and most employees have worked in LG Healthy Living or Amore Pacific.

Is Yuefu Society Korean? Yuefu Society is a Korean brand.

There is no doubt that the most popular type of cosmetics store in 20 16 is a single brand store. With the great success of Yueshi Charm in China market, many Korean single-brand shops such as Philippine Poetry Shop, Natural * * * Heguo and Siqinfu have set up camp in China to compete for the market. Nowadays, a new figure has appeared in these brands-Hapsode Yuefu. As a brand-new Korean brand, how does Yuefushi attract more and more critical young consumers? Yuefu Society gave its own answer with an unusually hot opening activity.

On the afternoon of June 65438+1October 65438+June 6, ZhangJike, the Olympic champion, attracted tens of thousands of young fans at the official opening event of China District of Yintai in77 Store on the lakeside of Hangzhou. The whole Yintai City was packed, and the increasing number of fans at the scene even caused traffic paralysis around it.

Like South Korean pop star Lee Jong Suk, Yuefu chose ZhangJike because of its natural and healthy public image and a large number of young fans behind it. Through the on-site communication and interaction, Yuefu's brand awareness has been expanded, and its brand concept has been spread and deepened to the greatest extent, which can be described as killing two birds with one stone.

Yuefu Society focuses on perceptual naturalism, and its English name-hapsode is a compound word of "happiness" and "episode", which means "a moment of happy life". Yuefu poetry pursues inspiration from nature, safe and effective pure ingredients, and combines professional and scientific health wisdom to make the skin experience real happiness and pleasure. It is understood that Yuefushi products cover skin care, make-up, washing and nail polish, and it is planned to launch 100 to 200 new products every year. At present, Yuefu Club has successively opened three stores in Hangzhou, namely Xiasha, Hubin in77 and Yan 'an Road Center, with more than 400 SKUs listed. At the same time, Yuefu Tmall flagship store officially opened on July 1 day.

Which country is Polaiya from? Polaiya is a leading cosmetics brand in China. Polaiya explores the pure and precious nourishing ingredients in the deep sea, and uses advanced technology to penetrate the origin of the skin, bringing lasting charm from the inside out.

Since its birth in 2003, the brand firmly believes that the ocean is the cradle of all life and the source of beauty. With the concept of "the beauty of depth comes from the deep sea" and the brand personality of intellectuality, charm, elegance and fashion, Polaiya provides comprehensive and in-depth skin care solutions and beautiful experiences for Asian consumers, creating an exciting deep-sea skin care aesthetics. 201565438+1October 12 Polaiya won the United Nations public welfare award "Annual Contribution Award for Women's Development".

What about Yuefu? The baby as a whole.

Cosmetics can never be too much for girls. So every time I apply for a free trial, I mostly apply for cosmetics. Although I failed to apply for a trial for a long time, I was really surprised to get BB cream this time, because I was struggling to buy a BB cream recently, but I didn't know what to buy, and the result was very unexpected. Yue Fushi helped me make a decision.

Highlights and details

The appearance of the product is simple and atmospheric, and it will not be very fancy. I personally like it.

After opening, it is divided into two layers, the upper layer is puff, and the lower layer is air cushion and BB cream. The film on the mirror hasn't been torn off yet.

Mine is rose BB cream, a little red. The powder core of BB is very fine, and the powder is also very delicate.

Trial process and experience

I have a lot of dark acne marks on my skin, and this BB cream has a good concealer effect.

The air cushion and powder are very delicate, and the powder does not float after makeup, and it is also breathable and the skin will not be stuffy.

Very suitable for nude makeup, highly recommended, like mm hurry to start,

Trial experience

Advantages: fine powder, breathable after makeup, not very dry, rose color is very suitable for red skin, very suitable for nude makeup.

Disadvantages: I feel that the only disadvantage is that it is not waterproof.