Personal achievements of tourism psychology

tourism psychology-a quantitative study of stimulating tourism motivation

, and achieved certain results. However, the complexity, diversity, non-correspondence and development of tourism motivation determine the concreteness, diversity, correspondence and development of tourism motivation research. In other words, the study of tourism motivation can not only stay at a certain level, region and a certain period of time, but also carry out extensive and one-to-one specific research in different regions, different objects and different stages of tourism development. It is not only a theoretical description, but also a more in-depth analysis of the combination of theory and demonstration (that is, qualitative and quantitative combination).

Key words: tourism motivation, tourism behavior, stimulating tourism motivation

1. Case analysis:

"Father, look at us-your humble and obedient tourism slaves, who are destined to visit, take photos, send postcards, buy souvenirs (shopping) and run around in a dry shirt." "Lord, I beg you, make sure that our plane is not hijacked, that our luggage is not lost (safe), and that overweight luggage is not found. Give us divine instructions and teach us to choose a hotel, where our reservation is respected, the room has been cleaned, and hot water (physiology) is flowing from the faucet. People pray that the telephone line in our room is smooth, the operator can understand our language, and there is no email from our children, because this will force us to cancel the journey. " "Guide us, dear Lord, to the cheap restaurant, with delicious food and kind waiters. The cost of wine has been included in the meal, which gives us wisdom when we tip in foreign currency that we don't like. Make no mistakes, forgive us for not paying enough because of ignorance and paying more because of fear (psychological balance). Let the local people love us for who we are (emotional communication), not because we can add something to their property. Give us strength to visit museums, temples, palaces, castles and other places (spiritual culture) listed in the guidebook. If possible, let's go to another historical site after lunch, take a nap and have pity on us. Our body is too weak. " "When the trip is over, we return to our relatives and friends, give us special treatment, let people watch our family movies and listen to our anecdotes, so that our life as tourists will not be in vain. Lord, we pray to you in the name of * * *, amen. " Because people don't have a single motivation when they travel. There are often many reasons. Therefore, people classify tourism motives from many angles and sides, which leads to the emergence of various classification methods.

second, the types of tourism motivation

from the multi-source analysis of tourism motivation, tourism behavior comes from the following motives:

1. Social, respectful and self-improvement motivation. Through the symbolic behavior of tourism, we can make new friends and meet the individual's needs for love and belonging; Tourism itself is the evidence of personal success and achievement, through which you can gain a sense of independence, self-confidence and self-comfort; And increase knowledge and improve aesthetic ability from tourism to meet the needs of individual self-improvement.

2. The motivation of basic intelligence, tourism can be explained by both psychological motivation and intellectual motivation. Tourism helps to meet the unsatisfied intellectual needs and enables people to collect facts about the world around them, which are not found in books.

Tourism Psychology-Stimulating Tourism Motivation

3. Motivation of exploration. Another assumption to explain tourism is curiosity and desire to explore. People's curiosity and desire to explore are born and belong to a higher level of needs, which can be used for mountaineering. Gliding, skydiving and diving. Being satisfied by taking a balloon or sailing can also be achieved by discovering new goals, meeting different people or understanding different cultures.

4. Motivation to take risks. Most healthy people like adventure. Adventure is exciting, and it is often a romantic experience. It has no obvious practical value. Such tourists usually use all their senses to experience the strong desire of the world.

5. the motivation of consistency. Consistency, that is, people always seek balance, harmony and consistency, striving for no conflict and being able to predict the future. Inconsistency will lead to psychological tension. According to the consistency theory, in the context of tourism, individuals try their best to find standardized tourism facilities and services. Individuals think that those well-known places of interest, highways, hotels, restaurants and shops provide consistency for tourists and will bring harmony and comfort to tourists.

6. complexity motivation. According to the complexity theory, tourists are interested in trying to avoid consistency and knowability in the process of tourism activities, but in seeking a change from the usual rhythm at home or the travel experience in the last holiday, so as to pursue the novelty and excitement brought by tourism to people's unchanging unfamiliar language and relieve the tension caused by monotonous life.

In order to better stimulate tourists' motivation, we need to further understand the major factors that affect tourism motivation besides the types of their motivations. Therefore, before putting forward how to stimulate tourism motivation, we should sum up various factors that affect tourism motivation:

III. Factors that affect tourism motivation

There are three factors that affect the intensity of tourism motivation: tourism subject, tourism object and external conditions. We can build a three-dimensional model of the three, as shown in the figure below. The main factors include belief, curiosity, leisure, interest, knowledge, imagination, physical condition, mental condition, etc. Tourism objective factors include the popularity of tourist spots, service facilities, tourism products,

ticket prices, characteristics of tourist spots, service quality, etc. External conditions include leisure time, economic conditions, traffic conditions, busy and off-season tourism, information and so on.