Compared with Oktoberfest, what are the problems of festival tourism in China?

1. Overview of Festival Tourism Development

Compared with the 30-year history of modern tourism research in China, the history of festival tourism research in China is relatively short. Although traditional ethnic festivals such as Spring Festival and Mid-Autumn Festival have a long history of thousands of years, and festival activities have also become an important attraction in the initial stage of modern tourism in China, it can be said that festival tourism in the modern sense did not officially debut until China 1995. This year, the National Tourism Administration launched "China-Home of 56 Ethnic Groups" and "Multi-ethnic? Different customs "and" the customs of visiting the Chinese nation? " Unforgettable magical experience "is the theme slogan of" Folk Tourism Year ". Driven by this activity, festival tourism began to get the attention of governments and tourism enterprises all over the country. Subsequently, 1999 Kunming World Horticultural Exposition, 200 1 First Hainan Boao Forum for Asia, Guangdong 200 1 Flower Expo, 2006 Hangzhou World Leisure Congress and Shenyang World Expo, 2008 Beijing Olympic Games, 20 10 Shanghai World Expo and other major events (mega-events). These festivals can be said to be representative cases of modern festival tourism activities in China. "Festive Festival" and "Festive Festival" gradually swept the country. According to incomplete statistics, at present, there are about 6,000 festival tourism activities at all levels in China every year.

With the great development of festival tourism, domestic industry organizations have also been established to jointly organize activities, such as China Branch of International Festival Association (IFEA) (Beijing Festival Culture Development Center), Asia Exhibition Festival Fortune Forum (Shanghai), China Branch of International Exhibition and Festival Association (IAEE) (Suzhou), China Festival Culture Research Center of Fudan University, China Festival Research Center of Peking University, etc. Relevant provinces have also set up festival research institutions, such as Hubei, Jiangsu, Shaanxi and other places to set up provincial festival research associations, associations or festival culture promotion associations. At the same time, many large-scale academic seminars and industry-university exchange activities related to festivals have been held in China, such as the "2 1 Century Tourism Festival Development Strategy Seminar" held in Shanghai in 2000, the "International Theme Conference on Festival Culture and Urban Economic Development" held in Nanning in 2002 and Guizhou in 2003. Tongren "China City Festival Seminar", the first China Festival International Forum in Beijing in 2005, the 2005 China Convention and Exhibition Fortune Forum (CCEFF, the first China Festival and Urban Economic Development Summit (Zhoushan) held in Shanghai) and the International Festival Research Center (Hong Kong), the fifth China Convention and Exhibition Fortune Forum and the first China Convention and Exhibition Industry Expo held in Shanghai in March 2008. On June 5438+065438+ 10, 2008, the second edition of "Exhibition Festival and Urban Tourism" was held) and "The Third Global Exhibition Festival Conference and the Third China Exhibition Education Annual Conference" (Guangzhou, Sun Yat-sen University), and in March 2009, the sixth China Exhibition Festival Fortune Forum (CCEFF 2009).

Generally speaking, the vigorous development of festival tourism activities in various parts of China has effectively promoted the development of regional tourism and become a booster for regional social, economic and cultural development. At the same time, there are also some problems in domestic festival tourism activities, such as unclear characteristics, insignificant influence, strong subjectivity in event planning, and emphasizing political functions while ignoring economic effects. There are so many "man-made festivals" and "official festivals" that the four ministries and commissions led by the Central Commission for Discipline Inspection issued the "Notice on Cleaning up Celebrations, Seminars and Forums Held by Party and Government Organs" (hereinafter referred to as the "Notice") in June, 20 10, requiring all localities and departments to carry out cleaning-up work according to the principle of "whoever is in charge is responsible" and reduce too many celebrations, seminars and forums.