Brief introduction and detailed information of image ambassador

Otherwise, it is called classified image ambassador, which is in a major event; Somewhere; A certain field represents a feature and symbol. For example, ambassadors of love, city, AIDS, environmental protection, tourism, Expo and The way of the Olympic Games.

Image ambassadors are generally divided into corporate image ambassadors, public welfare image ambassadors, and foreign image ambassadors.

The selection channel is generally decided by the organizer, and then an invitation is sent to the ambassador himself or his manager. After the reunification, the two sides reached an agreement. Many domestic image ambassadors are selected through the dual selection channels of network and ground, and then publicized in major media.

Ambassadors aim to provide "dream opportunities" for more people with ideals and pursuits, promote the related ideas of public institutions or business ideas of enterprises, improve the social atmosphere of public institutions, and bring corresponding brand effects to enterprises.

The organizers of Jackie Chan, the image ambassador, are generally sponsored by sponsors and assisted by relevant groups or organizations, which can be roughly divided into * * * departments, business associations, public welfare units and enterprise units.

Ambassadors Yao Ming, Shen Xue, Zhao Hongbo, Zhang Hong, Li Nina and Hou Bin accepted the letter of appointment issued by the Beijing Winter Olympics Bid Committee and officially became the image ambassadors for Beijing's bid to host the Winter Olympics.

Image ambassadors 2065438+February 15, Zhang Jiandong, Vice Chairman of Beijing Winter Olympics Bid Committee, and Song Lu, Secretary General of Chinese Olympic Committee, presented letters of appointment to six image ambassadors.

The image ambassador for Beijing's bid to host the Winter Olympics was recommended by the Chinese Olympic Committee and the China Paralympic Committee. With reference to the practices of the 2008 Beijing Olympic Games and other bidding cities, and on the basis of listening to the opinions and suggestions of Olympic experts, scholars, athletes' representatives and other social sectors, the Winter Olympics bid committee has determined these six image ambassadors.

International 2065438+July 2, 20051Jing Bo attended the UN-HABITAT Youth Innovation and Entrepreneurship Award and the information conference of the World Urban Youth Conference in Beijing, and was officially awarded the title of Youth Ambassador of UN-HABITAT Youth Innovation and Entrepreneurship Award. Jing Boran delivered a speech at the scene, expressing that he was very happy to get the trust and affirmation of UN-Habitat, and hoped that he could influence more young people with big dreams and trigger more powerful hearts with his own meager strength.

Jing Bo went to Sweden on 201212 to collect Mo Yan from Nobel Prize in Literature. In addition to receiving the award, Mo Yan also has an identity as "Beijing Tourism Image Ambassador". Mo Yan has agreed to the invitation of Beijing Tourism Development Committee. When Mo Yan returns from Sweden, a formal employment ceremony will be held in Beijing on the evening of 12.

20 12 On June 20th, the Korea Tourism Organization (Korea Tourism Development Agency) held a New Year's appointment meeting of "Korea Tourism Image Ambassador" in Seoul, South Korea. Singer Chris Lee accepted the letter of appointment.

20 12 coincides with the 20th anniversary of the establishment of diplomatic relations between China and South Korea and the Yeosu World Expo in South Korea. The Korea Tourism Board, which attaches great importance to the China market and cultural exchanges between China and South Korea, set its sights on the mainland entertainment circle several months ago, hoping to invite China's most popular and appealing stars as propaganda ambassadors.

20 12 9 15, 20 12 China Shenyang International Tourism Festival Theme Evening and Qipanshan International Scenic Tourism Development Zone Development Evening were held. On the same day, the image ambassadors of Shenyang Tourism Festival, such as Xiao Shenyang, Xin Zhijuan and other stars attended. Xiao Shenyang and his wife Shen Chunyang are singing hand in hand.

As the new brand ambassador of Air New Zealand, Cai Kangyong hopes to encourage those who live and work in the city to regain their enthusiasm for their dreams and discover new selves with Air New Zealand.

"Cai Kangyong is the ideal brand ambassador for Air New Zealand in China," said Greg Edmonds, general manager of Air New Zealand North Asia. "He loves New Zealand. The amazing natural scenery and warm and friendly local residents made him fall in love with this beautiful country on his first visit. "

20 12 September, Seoul, South Korea, Morphy, the host of Jiangsu Satellite TV, attended the appointment ceremony of South Korea's tourism ambassador. On the same day, the Korea Tourism Bureau awarded Morphy the title of Ambassador of Korea Tourism Image, hoping to further promote friendly exchanges between China and South Korea through Morphy. It is understood that Jiangsu Satellite TV's large-scale life service program "If You Are the One" also held a special session in South Korea.

On March 201February 1 1 day, actor Chen Hong accepted a new task: to be the tourism image ambassador of his hometown-Yanshan County, Jiangxi Province. Chen Hong's hometown, Qianshan County, Jiangxi Province, is located in the northeast of Jiangxi Province, adjacent to Wuyi Mountain in Fujian Province, and is known as "Northern Wuyi". There are the famous Huanggang Mountain, the first peak in East China, and the Goose Lake Academy, the four major academies in the south of the Yangtze River, as well as natural and cultural attractions such as Gexian Mountain, the famous Taoist mountain, Hekou Town, the four ancient towns in Jiangxi, and the tomb of Xin Qiji.

China's "Russian Tourism Year" ambassador award ceremony was held at the Russian Embassy in China. China actor Lu Yi and singer Li Jian were hired as image ambassadors. Russian Ambassador to China razov pointed out at the opening ceremony: "The important mission of the image ambassador includes telling China friends why, how and where to go according to their own personal experience."

2012165438+1October 17, the singer Gan Ping served as the tourism image ambassador of Yancheng. Gan Ping's masterpiece A True Story touched many people. The story of Xu Xiujuan, a crane girl, is a household name, and the background of this touching story takes place in Yancheng. It tells the story of Xu Xiujuan, the first girl who tamed cranes in China. She died at the age of 23 while working in Yancheng Red-crowned Crane Nature Reserve.

2016 65438+1On the afternoon of October 4th, Shanghai Tourism Bureau held a ceremony in Shanghai International Convention Center, and appointed the famous Shanghai actress Hugh as the ambassador of Shanghai tourism image. Yang Jinsong, director of the Municipal Tourism Bureau, awarded Hugh the certificate of Shanghai Tourism Image Ambassador. Cheng, deputy director of the Municipal Tourism Bureau, deputy director of the Municipal Bureau of Media, Film and Television, and secretary of the Party Committee of Shanghai Theatre Academy delivered speeches respectively.

Hugh is a native of Shanghai, with a good public image and high reputation. His life experience is full of positive energy, which accords with Shanghai's urban temperament and image. In particular, Hao Yuan, the first hero of the hit drama "Good Times" on 20 15, played a positive tourism professional and became attached to Shanghai's urban tourism.

The cooperation period of hiring Hugh as the ambassador of Shanghai tourism image is two years. During this period, the Shanghai Tourism Bureau will jointly produce a special promotional film entitled "Hugh invites you to enjoy the" Good Time "in Shanghai", a tourism atlas entitled "Hugh takes you to visit Shanghai" and various tourism promotional materials and posters with the theme of Hugh. Hugh will also be invited to attend the China-US Tourism Year, the Belt and Road Initiative, the Shanghai Tourism Festival and other tourism promotion and tourism festivals, and * * * will also promote Shanghai's tourism image and enhance its popularity.

Jackson Yee, ambassador of Denmark's national tourism image 2065438+On May 3, 2007, Nordic Tourism Bureau officially announced that Jackson Yee will soon become the spokesman of Denmark's national tourism image. This is the first time in Danish history that a national tourism ambassador has been launched, and Jackson Yee has also become the first Junior Idol to speak for the national tourism image.