Present situation of ancient towns in China

the development model of ancient towns in the south of the Yangtze River

1. Make an ancient town as an ancient town

Among the ancient towns analyzed, except Zhouzhuang and high-tech industries. In the future, almost all of them simply rely on the ticket revenue to promote the protection and development of the ancient town. There is no added value outside the ancient town. The elements of tourism industry are relatively scarce. Still in the situation of being an ancient town.

2. The homogeneity of products is obvious

Because several ancient towns are located in the south of the Yangtze River, they have obvious characteristics of water towns in the south of the Yangtze River. Most of them are repetitive "bridges, flowing water, people" atmosphere. It is difficult to form a differentiated breakthrough.

3. There are more sightseeing and fewer leisure holidays

At present, most ancient towns mainly receive tourists, which is still a typical ticket economy, and the real leisure and holiday market has not yet fully formed, and the latter is just the main source of tourism income.

4. Lack of industrial breakthrough

At present, the tourism development of ancient towns in the south of the Yangtze River almost depends on the tourism income of ancient towns, and there is no attempt to make industrial breakthrough in the development of ancient towns.

the development model of famous ancient towns in China

Lijiang development model-Lijiang model

"Lijiang model", that is, the government has invested heavily in the implementation, and through the establishment of regulations, the active protection and tourism development are organically combined. The implementation of its action plan includes the establishment of institutions, the formulation of the management mechanism of heritage protection funds and the encouragement of the development of traditional culture in the core area. Mainly includes:

1. Cultural management: operating ethnic cultural industries from a strategic perspective. For example, cultural industry brands such as Naxi Ancient Music, lishui sands, Tai Yang Huo were created. Hold an international academic exchange forum for a long time. In order to avoid the extinction of local culture, Dongba cultural primitive ecological protection zone was established, management regulations were promulgated, and Dongba cultural learning institute was established to teach hieroglyphics and Dongba culture.

2. Creating the style of the ancient city: investing 5 million yuan to implement the water supply and drainage and sewage pipe network project of the ancient city; Invested 2 million yuan to pay the rent of the ancient city, invited famous Naxi literati, scholars and craftsmen to open a museum in the ancient city to teach art, formed 26 Naxi cultural communication points, moved 77 businesses with modern commercial atmosphere out of the ancient city, and retained the indigenous residents of the ancient city. Restore the cultural features of the ancient city. Turn a "dead city" into a "living city".

3. development mode: Lijiang phenomenon and Lijiang mode of "national culture and economy successfully connected" and "world heritage promotes tourism development" have been created, and the successful experiences of some foreign heritage sites have been put into practice.

4. development and protection: adhere to the principle of protection first and handle the relationship between protection and utilization; Handle the harmonious relationship between heritage protection and tourism

5. Sustainable development: focus on the future, not pursue the short-term effect of the Golden Week, but aim at sustainable development.

Second Pingyao development model-government-led

First, Pingyao Ancient City Tourism Co., Ltd., the first joint-stock enterprise in the province's tourism industry, was established;

Second, the reform of the ticket management system, the implementation of the "one-vote ticket system" in the ancient city scenic spot, greatly accelerated the transformation process of Pingyao ancient city from community to scenic spot;

thirdly, the comprehensive administrative law enforcement bureau of urban management and the urban management supervision brigade have been established, forming a situation in which the tourism industry is led by the government, and private enterprises and shares go hand in hand.

Fourthly, through packaging and integrating tourism resources, we can develop multi-level tourism products and realize the extension and radiation of tourism to rural areas. Among the 14 townships in the county, more than 3, farmers in 11 townships will benefit from it.

Fifth, in order to improve the city's function and taste, create a good environment for tourism development, follow the principle that development is subordinate to protection, and constantly accelerate the construction of tourism supporting facilities around the tourism development elements of "eating, living, traveling and buying entertainment".

Sixth, marketing Pingyao Ancient City through various festivals. Such as Pingyao International Photography Festival and Pingyao International Photography Exhibition.

the development model of "three phoenixes"-transfer of management rights

On October 14th, 21, the Fenghuang county government transferred the management rights of eight scenic spots, including Fenghuang Ancient City and the Southern Great Wall, for 5 years, and Huanglongdong Investment Co., Ltd. needed to pay 833 million yuan to Fenghuang county during the operation period. After the transfer, the two sides established such a management idea for the protection of cultural relics: the cultural relics of scenic spots are the foundation for the survival of enterprises, and they can be effectively managed and developed under the premise of protection, thus better ensuring the implementation and full utilization of cultural relics protection funds. After the combination of the government and the tourism industry, the two sides actively created a new tourism product portfolio, and made breakthroughs in urban construction, scenic spot renovation, environmental protection, and external publicity. By 24, the tourism income of Fenghuang Ancient City had exceeded 3 million.