Misunderstandings in the production of city tourism promotional videos

Misunderstanding 1: Taking city tourism promotional videos as "wedding photography". This kind of production mode is to create in a rigid way. It has established production routines and lacks a creative expression. The result is the same, the same thing, without individuality and characteristics. Looking at the whole article The visual images are all charming but lacking in connotation. They seriously lack the unique charm and temperament of an independent city. If you remove the logo at the end of the film, many people may not be able to tell which city it is.

Misunderstanding 2 is that the city tourism promotional video was made into "Yangzhou Fried Rice". For example, if there are any elements in the image film of city A, "not one of them should be missing" in the image film of city B. The promotional video for City A shows high-rise buildings, city squares, and overpasses. Neon lights. Boutique houses and food cities must also be included in the image films of City B, just like Yangzhou fried rice, which can be found all over the country with eggs, ham, green peas and carrots. Of course Yangzhou fried rice is delicious, but you can’t eat Yangzhou fried rice for every meal, and you can’t eat Yangzhou fried rice everywhere you go. What's more, city image films are not Yangzhou fried rice. What it wants to show is the personality of the city, not something that all cities have. The biggest "advantage" of the "Yangzhou fried rice style" city image film is that it makes people feel at ease, because it has everything it should have. The fatal weakness is that no one will ever be able to remember which city it is about to show. Due to this fatal weakness, all its advantages are equal to zero.

Misunderstanding 3: Turning city image films into "government gazettes". There are two characteristics of "government gazette-style" city image films, one is "present continuous tense", and the other is "only addition and not subtraction". That is, it shows what the city's government is doing at the moment, not what the city once was. Moreover, precisely because it wants to demonstrate the "achievements" of the current government, it is afraid that "one thing will be missed". The result of saying everything is to say nothing at all, and no one is willing to read the red tape. What's more, the reason why a city is attractive is because it has history. A city image that is cut off from its historical context can only be a pale business card.