Norwegian legislation opposes "photo cheating" to alleviate "physical anxiety"

Norwegian legislation opposes "photo cheating" to alleviate "physical anxiety"

In order to reduce "physical anxiety", Norway legislates against "photo cheating". Recently, according to foreign media reports, Norway passed new regulations requiring influential people and advertisers to label retouched photos to combat unrealistic beauty standards. The move was made during an ongoing public debate in Norway about "kroppspress" (meaning "physical stress").

Recently, according to foreign media reports, Norway passed new regulations requiring influential people and advertisers to label retouched photos to combat unrealistic beauty standards.

As an amendment to Norway's marketing law, the new regulation was passed by an overwhelming majority of 72 votes to 15, and the king of Norway will decide when it will take effect later.

The amendment shows that if the body shape, size or skin are modified in advertisements, even if they are filtered before taking pictures, they need to be marked with the standard labels of relevant departments. Examples of operations that need to be marked are lip enlargement, waist narrowing and muscle exaggeration, but it is not clear whether this is suitable for brightness or saturation adjustment. The amendment also applies to pictures of influential people and celebrities on social media platforms, provided that they "get any remuneration or other post-related benefits". Any violation will be punished with higher and higher fines and even imprisonment in extreme cases.

The move was made during an ongoing public debate in Norway about "kroppspress" (meaning "physical stress"). In the proposal submitted to the Norwegian Parliament, the Norwegian Ministry of Children and Family cited some studies, which found that the so-called "physical pressure" or beauty standards were widespread, which was a factor leading to the inferiority of young people.

"Physical stress exists in workplaces, public places, families and various media," the Ministry of Children and Family wrote in a proposed amendment submitted to the Norwegian Parliament. "Physical pressure usually exists unconsciously and is hard to resist." In addition, the department added: "This measure is expected to make a useful and important contribution to curbing the negative effects of such advertisements, especially on children and adolescents."

However, the Norwegian Ministry of Children and Family also admits that this requirement may be difficult to implement because it is not so easy to determine whether the photos have been edited. It also pointed out that the possible consequence of the amendment is that influential people will feel more pressure to have cosmetic surgery "to realize their beautiful dreams".

Nevertheless, according to the Norwegian Daily, this regulation has received positive responses from many influential people in Norway, and some even think that it should be applied to all retouched photos. As soon as this news came out, it directly attracted global attention and even domestic hot search. After all, this kind of law to declare war on "photo cheating" is really rare, and even many related online celebrities stand up and support it.

Annijor J rgensen is a dress blogger with nearly 300,000 fans on ins. According to her, "this rule is very interesting, so I don't have to mind the wrinkles on my face and create false beauty."

Madeleine Peterson, a local internet celebrity in Norway, also thinks it's time for a change.

"Many people are insecure about their body and appearance. Because of playing ins, I slowly began to be dissatisfied with myself. Worst of all, I don't even know if the beautiful girl I admire has seen her photo, which is why we all need this law. "

Needless to say, netizens are almost one-sided support.

"Has anyone read Norwegian laws on P-maps? This is a big step in the right direction. "

"Today is the news of the deceased."

In the final analysis, P-picture is known to all. On Reddit and ins, there are even special groups to collect and expose red P pictures of star networks.

"Sunday is suitable for telling the truth."

And this new regulation is aimed at those who have the right to speak, but are still selling their appearance anxiety.

On the other hand, if you think about it carefully, public figures are living cautiously while influencing the public's aesthetics. The media is not adding fuel to the anxiety of appearance with harsh words. In such a harsh environment, it is no wonder that they will change from victims to "perpetrators" under the deep spotlight.

However, some people question the feasibility of the promulgation of the new map revision regulations in Norway. There are so many red-haired stars online every day, can they really be supervised by government departments only by filtering and auditing?

In addition, even the initiating department of the Regulations admits that under such pressure, in order to get promotion, some online celebrities will be forced to have plastic surgery to achieve "ideal beauty".

As time goes by, the voice of this discussion is getting louder and louder, but one thing is clear, the days of making money with ps photos are doomed to be short.