Three components of tourism destination marketing system

It will be connected with the office network of state organs, and provide classified management office network in accordance with relevant regulations of the State Council to improve office efficiency.

The establishment of a national tourism management business network will free the tourism management department from tedious manual work, and the management department can achieve the effect of supervising and managing enterprises and managing the market with less manpower. The public commerce network mainly provides a platform for tourism enterprises to exchange supply and demand information, develop e-commerce and operate e-tourism enterprises. Through this platform, tourism enterprises can conduct B2B online commerce, provide online ordering of tourism products for users all over the country and even the world, and carry out B2C e-commerce. At the same time, Gongx.com will also establish a set of standard structure system of China tourism e-commerce, which will lay a solid foundation for the standardized development of e-tourism industry in the future. The information transmitted on the public business network is mainly international standard e-commerce information, and the system will be established according to the classification mode of e-commerce websites.

The former website of the National Tourism Administration will serve as the public-oriented government information website of the National Tourism Administration. Its main content is to introduce the management scope and business composition of the National Tourism Administration and publicize the newly established business website. The relationship among internal office network, management business network and public business network is relatively independent, indirectly supported and gradually deepened. First of all, according to the different business needs and user objects of the three networks, the three networks must be relatively independent and physically isolated, and each network must be equipped with independent network equipment, system servers, workstations and other equipment to ensure network security and prevent illegal users from entering. On the other hand, there is a certain indirect relationship between them through the flow of information (for example, using storage media for data exchange). Because a considerable part of the data sources in the internal network need to be generated by the data from the external network, the data from the external network also supports the application of the internal network to a certain extent. At the same time, after a series of business system processing, the form of data has also changed, gradually changing from micro data to macro data, forming a deepening trend.

From the perspective of business division, the internal office network is mainly oriented to the internal office business of government agencies, responsible for dealing with information exchange, official document processing and policy formulation related to government departments such as the State Council General Office, and serving the leadership decision-making; The management business network is mainly oriented to the industry management business within the tourism management department, and is responsible for dealing with information exchange, information statistics, project management, industry management and other affairs within the tourism management department; The public * * * business network is mainly for the public, tourism enterprises and related service enterprises, and is responsible for providing relevant information publishing platforms, e-commerce platforms, customer service platforms, information feedback platforms and other applications to serve the public.

From the vertical technical support of the system, the network at different levels of Golden Travel Engineering System can be divided into three platforms: composed of various application software systems, responsible for handling various specific businesses, realizing automation and computerization of business processing and improving work efficiency.

The operation of "Golden Travel Project" adopts different operation modes according to the different nature of the three networks. The internal office network belongs to the state secret network and operates according to the relevant regulations of the State Council. The management business network belongs to the internal business management network of the tourism department, which is constructed by the National Tourism Administration and local tourism departments at all levels in accordance with unified standards. The operation and daily maintenance of the system are controlled by the National Tourism Administration, and the development, technical support and maintenance of the system are the responsibility of relevant enterprises. The public commercial network is a commercial network. The Information Center of the National Tourism Administration cooperates with enterprises with advantages in technology, market, capital and management, establishes a new mechanism according to market rules, establishes cooperative companies, and attracts talents according to international standardized management. "Golden Travel Project" has the following resource requirements for the partners of Zhongshang.com: a clear business model of tourism e-commerce network; Have technical and market development capabilities; Have a good market reputation, understand the national conditions, easy to communicate, have a strong willingness and sincerity to cooperate, have the intention of long-term cooperation and development, and pay attention to long-term investment; The partner has a certain financial strength, a certain scale of investment ability and capital injection ability in the network construction stage, and a relatively strong financing ability in the later stage; International standardization management, marketing and development capabilities.

The above-mentioned gold tourism project introduced in large space has been implemented. By June 1 1 day, 2003, the "Golden Travel Project" in Dalian, Nanhai and Sanya had been completed and passed the acceptance of the National Tourism Administration. The tourism destination marketing system (DMS) represented by Golden Travel Project only involves the technical level of the marketing system, and its content is limited to the marketing information system. In fact, besides information system, marketing system also includes marketing organizations, promotion agencies and sales channels, and there is also an organizational level that plays a role in the operation of marketing system on the technical level.