For the tourism industry, how to stimulate the consumption of tourism consumers through feelings?

(1) Accelerate the development of tourism network marketing 1. Vigorously develop network marketing. With the rapid development of network and e-commerce, the competition in the tourism market is becoming increasingly fierce, and the marketing strategies are diversified. Tourism has also actively changed old ideas and squeezed into the tide of online marketing. Tourism network marketing is a marketing activity using electronic network carriers. It is to use the Internet to segment and position the tourism market more effectively, to plan and implement the concepts of distribution, channels, product pricing, services and products more effectively, and to create transactions between tourists and sellers of tourism products. Tourism development network marketing has two advantages: first, tourism products are a special service product, which has the characteristics of synchronous production and consumption, remote consumption in different places, and consumers can't perceive the products in advance, so it is one of the most suitable product types for online inquiry, browsing and purchase; Second, the network has the advantages of rich information sources, fast transmission speed, wide coverage, strong autonomy, timely response and more reasonable operation mode, which can effectively reduce the production, marketing and sales costs of products and save customers' energy, time and capital costs. Thus, it is one of the inevitable trends of tourism marketing mode to vigorously develop online marketing, especially after China's successful bid for the Olympic Games, the huge market brought by the Olympic Games has brought rare opportunities for tourism online marketing. 2. Network marketing and traditional marketing need to be closely combined. From the development trend, it is inevitable to implement network marketing, but it is undeniable that China's network marketing is still in a low stage, and there are many problems such as the authenticity and update speed of information sources and network security. This makes tourism network marketing unable to give full play to its advantages and becomes a bottleneck restricting the development of tourism marketing in China. In this transitional period, only by closely combining online marketing with traditional marketing can we meet the needs of customers better, faster and more efficiently, develop tourism marketing better and promote the prosperity of the tourism market. (II) Strengthening Green Marketing to Promote the Sustainable Development of Tourism With the increasing awareness of global environmental protection, all countries in the world are implementing sustainable development strategies, emphasizing that economic development should be coordinated with environmental protection, and people are beginning to pursue more environmentally friendly and sustainable green consumption and green marketing. The so-called green marketing refers to the marketing idea, marketing method and marketing strategy that enterprises take environmental protection as the guiding ideology, green culture as the values and green consumption of consumers as the center and starting point. It requires enterprises to implement the principle of combining their own interests, consumer interests and environmental interests in their operations. Tourism is "a resource-based industry, relying on natural endowments and social inheritance", but in reality, tourism is questioned as a "smokeless industry". Tourists only take photos and leave footprints. With the development of tourism, too many picturesque but sensitive environments in the world have been destroyed, and the problems have become more and more complicated. These phenomena are not conducive to environmental resources and directly affect the development of tourism itself. Therefore, China's tourism industry must take the road of sustainable development and strengthen green marketing. First of all, establish a green marketing concept with resource values as the core. Secondly, determine the green marketing objectives. Third, establish a green marketing mix strategy. On the basis of establishing the concept and goal of green marketing, the tourism industry has always implemented the green principles in the design, price, packaging, distribution, promotion and sales service of tourism products, and applied them scientifically. Finally, carry out green certification. Since 1993, the international organization for standardization has formulated a series of international standards for environmental management (ISO 14000), which greatly promoted the development of tourism green marketing. For example, the activities of establishing "green hotels" in Zhejiang and Shandong provinces and the ISO 14000 certification of Wuyishan Scenic Area have injected new contents into the green marketing of tourism. Strengthening the development of green tourism marketing is to make tourism really friendly and harmonious with the environment, conform to the trend of tourists returning to nature and caring for the ecological environment of tourism, and take the road of sustainable development of tourism, which is a marketing strategy with strong vitality. Green marketing concept and sense of purpose can stimulate tourism consumers.