The concept of tourism is the instinctive demand of human beings.

First, people are born with the instinct to travel. Why is traveling an instinct of human beings? Why do people want to travel more and more? I think: children always like to cry when they are young. When they cried, the adults had no choice but to hold him around the house, but he still cried, so he took him outside and stopped crying after several turns. I thought, why is this? I think: Maybe people need different environments, different cultures and something new to attract and impress him from an early age. Travel may be an innate instinct of human beings. Children get a fresh feeling when they go out for a change, just like when we travel, and they get a fresh pleasure, so they stop crying. Later, when I thought about it carefully, it was really like this: when I was young, we traveled outside the house. When we grow up, we go out of the county, out of the city, out of the province, out of the country, across the continent, across the ocean, and even into space. Observing and analyzing from this angle and significance, tourism is the innate instinct of human beings. And such an industry that meets people's innate instinct will certainly become more and more developed, and the tourism industry will also have more and more potential.

Second, tourism is an important way of life that is most suitable for the new economic era. Modern society is an era of entertainment economy, experience economy and leisure economy. Just like today's children, he may not be interested in reading, but everyone's children are interested in playing video games, and are most interested in this kind of entertainment and this virtual life. Our grand company, Mr. Chen Tianqiao, introduced the Korean online game Legend, which made him the richest man in China. This game industry, this entertainment life and this experience economy are a trend that cannot be stopped. How can we parents stop it? Children still play video games. Because of video games, they enjoyed entertainment and experienced the pleasure of surpassing themselves and entertaining themselves. And our tourism economy is also an entertainment economy, which emphasizes entertainment and pleasure. Travel is the best and simplest way to let people return to their instinctive state and release themselves wholeheartedly. Especially in modern society, our competition pressure is getting bigger and bigger, and so is our survival pressure. Is to eliminate the pressure of survival, after the material life is satisfied, people's desire for spiritual life needs is getting stronger and stronger, they are confused about many things, and there are many things to be released. Then at this time, people should find ways to eliminate their own pressure, solve their own confusion and find their own pleasure. In this way, tourism will naturally become an important way of life for them. Therefore, tourism is an important lifestyle that is most suitable for the era of entertainment economy, leisure economy and experience economy.

Third, tourism is an important measure and index of well-off life. With the advancement of the goal of building a well-off society in an all-round way in China, people's material life has been continuously satisfied, but there is still a lot of room for people's spiritual and cultural needs. Our tourism industry is the unity of material civilization, spiritual civilization and political civilization. Tourism is not only an industry, but also an important carrier of material civilization construction and an important content of spiritual civilization construction. As early as a few years ago, when Jiangsu Urban Dispatching Team made a survey of residents in well-off standard, when asked what a well-off society was, one of the farmers wrote a doggerel. He said: A well-off society means "having meat, silk, housing and money to travel". In my opinion, this is not accurate, because it is not enough to travel with money, but also with time, that is, with extra money and leisure, travel without leisure cannot be realized. Like our working class, the money for travel is no longer a problem, but more people lack time. Therefore, to truly realize a well-off society in an all-round way, people should still have leisure to travel, and the standard of a well-off society should be changed from "having money to travel" to "having leisure to travel". Therefore, tourism is an important standard and measure of well-off life, and tourism is an important lifestyle and necessary life demand of people in a well-off society.

Fourth, the national tourism plan will be launched in the near future. What we know now is the National Fitness Program, and many sports facilities have been set up in many places to help people keep fit and strengthen their physique. But I think that with the development of tourism, the relevant state departments will also launch national tourism plans. Why? We have already started the preliminary work. For example, our golden week, no one thought of it before. This is to let people have free time, travel outside and relax, so the Golden Week system was introduced. Although the Golden Week has been launched for so many years, our tourist attractions, especially hot spots, are still crowded every moment of the year. Under such circumstances, many of our new scenic spots and scenic spots are constantly rising. In economically developed areas such as Guangdong Province and Jiangsu Province, tourism is quite active, and they have launched a national tourism multiplication plan. Their working class, including civil servants, are not allowed to work overtime and are not allowed to pay overtime wages, but they are allowed to travel outside and then take the travel expenses to the unit for reimbursement. Their reward is not in the form of money, but in the form of travel. Is to do everything possible to let you travel after work and legal holidays. Why would they do that? Of course, this is also the need to practice "Theory of Three Represents" and realize the fundamental interests of the broad masses of the people. At the same time, the diversified and multi-level consumption demand of tourism can also stimulate and accelerate economic development. Tourism is not like ordinary material products, although the types are different, but the prices are similar. The demand for tourism consumption is high and low. One hundred yuan can travel, 1,000 yuan can travel, 10,000 yuan can travel, and 10 million yuan can also be used up at one time, like space tourism. As the ultimate multi-level consumption, tourism can promote the development of the tertiary industry and all aspects of industries. Therefore, the national policies to support the development of tourism will be more and more favorable, and the efforts to stimulate the tourism demand of ordinary people will be greater and greater. Therefore, I can foresee here that the implementation of the national tourism plan is not far off. Promote it in economically developed areas first, and then promote it nationwide.