Analysis and countermeasures of the present situation of Sichuan tourist attractions: a report on the present situation analysis and countermeasures of Sichuan tourist attractions

1. Report on the Current Situation Analysis and Countermeasures of Sichuan Tourist Attractions

According to big data of Ctrip platform, Chengdu ranked third among 10 destinations before the National Day holiday. The Department of Culture and Tourism of Sichuan Province has learned that according to the data of 702 A-level scenic spots included in the province in 20021year, the scenic spot * * * received 25,740,400 tourists, with a ticket income of 345 million yuan. At the same time, 7 10 public cultural sites in the province received 2812,700 people. Among them, 206 cultural centers received 435,800 tourists, 206 libraries received 404,800 tourists, and 298 museums received tourists 1.972654.38+0.000. This year, Sichuan launched 10 classic red tourist routes and a series of colorful activities to keep the popularity of red tourism. The 37 red scenic spots included in the statistics received 2,684,300 tourists, an increase of 12.57% over the same period in 2020.

In addition, according to third-party big data, the night consumption during the National Day was 7.445 billion yuan, accounting for 28.45% of the total consumption, up 5.93% year-on-year. Zigong China Lantern World ranks second in the southwest area of the popular scenic spot of Donkey Mother Travel Network, and Fuxi Night Tour is an excellent place to welcome guests. The night tour project has received tourists135,000.

20 10-20 14 Sichuan's tourism resources are characterized by large quantity, complete types, wide distribution and high grade, and it is a big province of tourism resources. The province's tourism structure and tourism brands can be summarized as one center (centered on Chengdu), two major routes (the northern line with emphasis on natural ecology and the southern line with emphasis on history and humanities), three major brands (Jiuzhaigou, Giant Panda and Sanxingdui), four major heritages (Jiuzhaigou, Huanglong World Natural Heritage, Dujiangyan-Qingcheng Mountain World Cultural Heritage and Emei Mountain-Leshan Giant Buddha World Natural Cultural Heritage) and five major tourism. The natural tourism resources in Sichuan and America can be divided into four categories: landscape, waterscape, meteorology and biological landscape.

2. Current situation of Sichuan tourism resources

It will become a strong quality province in 2008. The reasons are as follows: First, Sichuan has diverse topography, high-quality historical sites and developed tourism.

Second, Sichuan is rich in mineral resources, and there are a lot of energy resources and rare metals buried underground, which provides a strong advantage for the industrial economy.

Third, Sichuan is rich in water resources, with hydropower ranking first in the country.

Sichuan is located in the west of the Yangtze River industrial belt, which drives the development of the whole western region and is an important region of national strategic deployment.

3. Development trend of tourism in Sichuan

Red tourism is a special tourism activity focusing on revolutionary holy places and revolutionary memorial sites. Originated in 1990s, it has developed rapidly in China in recent years. Its rise is not only a political and cultural project to carry out revolutionary traditional education and patriotism education, but also an economic project to help people in old revolutionary areas and ethnic minority areas get rid of poverty and get rich, and accelerate economic and social development in old revolutionary areas.

1. Development Status of Red Tourism in East Sichuan

East Sichuan is located in the golden triangle of Sichuan, Chongqing and Shaanxi, including Nanchong and Suining, and Anzhou, Dazhou, Bazhong and Lezhi counties of Yangguang. East Sichuan has rich and unique red tourism resources and huge potential tourist market, and has been listed as a national key red tourist area. There are 1 Xiaoping's former residence, national AAAA scenic spots, 5 AA-level scenic spots, dozens of travel agencies and star-rated hotels. Over the years, although the development of red tourism in eastern Sichuan has achieved initial results, compared with its rich red tourism resources, there are still some problems, such as the overall competitiveness of products is not strong enough and the huge potential tourism advantages have not been fully developed.

2. SWOT analysis of developing red tourism in East Sichuan.

Advantage analysis

Unique red tourism resources. East Sichuan is the hometown of Deng Xiaoping, Zhu De, Chen Yi, Luo Ruiqing and other great men and generals of the older generation. This was written by a great historical man who grew up there. The hometown of generals is a major feature of the red tour in eastern Sichuan. In addition, East Sichuan is the center of Sichuan-Shaanxi Soviet Area, where the former Chairman Li Xiannian, Vice Chairman Liao Chengzhi, Marshal Xu, General Wang Shusheng and other proletarian revolutionaries of the older generation and 446 generals of the Republic of China struggled for three years. It is called the open-air revolutionary museum. China's largest Red Army forest of steles, China Red First Street, China Red United Front, more than 500 battlefields. The profound Red Army culture is the main resource to develop red tourism and promote the economic development in eastern Sichuan.

Relatively superior location conditions. East Sichuan is located at the junction of Sichuan, Shaanxi, Chongqing and Hubei provinces, with obvious geographical advantages, huge tourism market potential and broad tourism development prospects. From the perspective of the whole region, East Sichuan attracts tourists from Shaanxi in the north, Hubei and Chongqing in the east, and Sichuan to the hinterland. East Sichuan is located in the red revolutionary cultural zone in central Sichuan, where Ba culture and Shu culture meet, and the hub of Zhangjiajie-Three Gorges-East Sichuan-Guanzhong and Northwest Silk Road.

An increasingly perfect transportation network. With the improvement of traffic conditions, East Sichuan has become a three-dimensional interchange network integrating highway, railway, water transport and aviation. Chengdu-Nanchong, Guang 'an, Shanghai, Chongqing-Dazhu, Dazhou Expressway, Guang 'an-Nanchong and Guangzhou-Chongqing Expressway have been completed and opened to traffic. Dacheng-Xiangyang-Chongqing railway runs through the whole east of Sichuan, and the golden waterway of the Yangtze River provides convenient and fast traffic, which fully handles the accessibility of tourists.

Brand advantage. There are 120 major red tourist attractions in Sichuan province, which are concentrated in western Sichuan and eastern Sichuan. East Sichuan is a concentrated expression of two red tourism brands: the hometown of great men and the Sichuan-Shaanxi Soviet area. Now Deng Xiaoping, Guang 'an's hometown, is more effective and its products are more mature. It is a national 4A-level scenic spot. Deng Xiaoping's former residence ecological park has been officially named as 100 red tourism classic scenic spot by the National Tourism Administration, and has become the leading brand of red tourism in eastern Sichuan. At the same time, Guang 'an has joined forces with Chongqing, Dazhou, Bazhong and Nanchong to build East Sichuan and Chongqing into national red tourist areas. Making use of this brand advantage to build tourist routes can not only promote the development of other red tourism resources, but also enhance the popularity of red tourism in eastern Sichuan in the whole country.

4. Summary of the current situation analysis and countermeasure research report of Sichuan tourist attractions.

Potential customers:

(1) Wuhou Temple, as a miniature history of Chengdu, can inspire people to trace the source history of Chengdu.

In 2265438, Liu Bei established Shu Han and proclaimed himself emperor in Chengdu. Official land is on an equal footing with Wei and Wu, accounting for one of the three realms. As a witness in memory of Zhuge Liang, the martial arts hall shows the heavy history of Chengdu.

(2) The history revealed by Wuhou Temple has reference significance for the modernization and internationalization of Chengdu, China's first tier cities.

Zhuge Liang helped Shu Han. He analyzed the strategic situation. National governance measures; These methods of selecting and appointing talents are worth learning and using for reference today.

(3) Wuhou Temple is an exhibition in Chengdu, which plays an important role in promoting the development of Chengdu.

It can be seen that the existence of Wuhou Temple has both historical and practical significance for Chengdu.

5. Problems in Sichuan tourism industry

at 5. 12gt； ; Wenchuan earthquake, Sichuan, which has always attracted the attention of the world with its beautiful scenery and ancient humanistic customs, was devastated overnight. For a time, the tourism service industry and food supply in Sichuan Province were almost completely interrupted, and the booming Sichuan tourism industry suffered an unprecedented heavy blow. After this devastating blow, many Millennium scenic spots are really devastated!

Many celebrities' predecessors

The Sichuan Provincial Tourism Bureau estimated the day before yesterday that the direct loss of tourism in Sichuan exceeded 50 billion yuan. People in the tourism industry said that it will take at least half a year or even a year to resume normal tourism.

The impact of the earthquake should not stop there. Wang said that apart from direct economic losses, the biggest blow is the psychological shadow left by tourists, which takes a long time to recover. In addition, the traffic and communication infrastructure of many scenic spots in the earthquake zone has been destroyed, which is very difficult to repair.

The loss caused by earthquake disaster to Sichuan tourism is only short-term and partial. The impact on the development of tourism in Sichuan is very limited, especially in the medium and long term. Sichuan tourism needs full confidence in post-earthquake recovery. If there are no accidents, Sichuan tourism will completely return to normal within six months after the earthquake.

6. Current situation of tourism development in Sichuan.

Jiuzhaigou is located in Jiuzhaigou County, Aba Tibetan and Qiang Autonomous Prefecture, the transitional zone between Sichuan Basin and Qinghai-Tibet Plateau in northern Sichuan Province, and the southern foot of Minshan Mountain range. It is a Y-shaped branch ditch at the source of Baishui River, a secondary tributary of the Yangtze River system, with a drainage area of more than 600 square kilometers.

The natural landscape of Jiuzhaigou is formed under the joint action of internal and external forces.

After Indosinian, Yanshan, Himalayan and neotectonic movements, Jiuzhaigou formed a large number of folds and faults, and the whole scenic spot rose to land. These tectonic movements formed the basic structural pattern of Jiuzhaigou.

At the same time, on the basis of Quaternary glaciation and glacier retreat, a peculiar natural landscape was formed through the interaction of alpine karst and gravity disasters.

Jiuzhaigou has 108 Haizi, of which Changhai is the largest Haizi, which was formed 536,000 years ago and is a typical glacial lake.

The sea surface of Changhai is relatively stable, and it supplies water to Rizegou Haizi through underground karst water system, which has become an important recharge regulation reservoir in Jiuzhaigou.

2. Present situation of Jiuzhaigou

Although large-scale tourists can create income for Jiuzhaigou in a short time, they also cause some damage to Jiuzhaigou's ecosystem. Due to the wastewater, waste gas and domestic garbage indirectly produced by tourists, the environmental capacity of the scenic spot has reached its limit.

At the same time, there are many landscape types in Jiuzhaigou Scenic Area, but the area ratio is uneven, the diversity index is not high, and the landscape fragmentation is obvious, which leads to the decrease of biodiversity, so it is imperative to advocate ecotourism.

The Value Significance of Jiuzhaigou

Jiuzhaigou National Nature Reserve is the core and corridor of the giant panda population in Minshan Mountain. With a typical natural ecosystem, it is one of the cores of biodiversity protection in China. Rich in animal and plant resources, it has high ecological protection, scientific research and aesthetic tourism value. The region is rich in biodiversity and rare in species.

Jiuzhaigou is known as the six wonders of Jiuzhaigou because of its mountains, lakes, waterfalls, colorful forests, snow peaks, Lan Bing and Tibet. Known as the fairy tale world, the king of water features. Jiuzhaigou is also a national geological park with calcified lakes, beaches, waterfalls, karst water systems and forest ecosystems as its main protection objects, which has extremely high scientific research value.