Traditional Culture Encyclopedia - Travel guide - What is the function of tourism sponsorship?
What is the function of tourism sponsorship?
Tourism sponsorship activities can improve brand awareness and promote products.
1. Improve brand awareness: Tourism sponsorship activities can improve brand awareness of enterprises, increase public awareness and goodwill towards brands, and thus enhance brand influence and market share.
2. Promote products: By sponsoring activities, tourism enterprises can link products with activities and improve the exposure and sales of products.
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