Traditional Culture Encyclopedia - Travel guide - What is the function of tourism sponsorship?

What is the function of tourism sponsorship?

Tourism sponsorship activities can improve brand awareness and promote products.

1. Improve brand awareness: Tourism sponsorship activities can improve brand awareness of enterprises, increase public awareness and goodwill towards brands, and thus enhance brand influence and market share.

2. Promote products: By sponsoring activities, tourism enterprises can link products with activities and improve the exposure and sales of products.