Help build a world famous tourist city with ecological characteristics?

At 8: 20 am on April 24th, an Airbus A320 plane slowly took off from the runway of Guiyang Airport, opening the "air connection" among Guiyang, Hong Kong and Los Angeles all year round. So far, Guiyang has achieved a "zero breakthrough" in the intercontinental route in North America.

On April 25th, the first Guiyang-Hong Kong-San Francisco route will also be opened. The opening of two intercontinental routes in North America not only opens up a convenient passage for North American tourists to enter Guiyang, but also has great significance for Guiyang to fully explore the overseas tourism market and accelerate the construction of a world famous tourist city with ecological characteristics.

Guizhou is the most beautiful pearl preserved in China. It is hidden between beautiful mountains and rivers, with unique and diverse natural scenery and rich and peculiar human landscape. Oriental folk customs are full of charm, which is very attractive to tourists from America and other places.

In 20 16, The New York Times recommended Guizhou as one of the 52 most worthwhile tourist destinations in the world. 2017165438+19 October, representatives from the American association of travel agents (ASTA) came to build it and awarded Guiyang the title of "China's most potential tourist city in 20 18".

As the capital city and the home port of tourism distribution, Guiyang is the first window to show the characteristics of Guizhou. The Municipal Party Committee and the Municipal Government attach great importance to the development of tourism, relying on the unique climatic conditions, ecological advantages and location advantages of land transportation hubs in Southwest China to cultivate tourism into a strategic pillar industry of the national economy and promote the sustained "blowout" growth of tourism.

Around the "Cool Guiyang" brand, Guiyang has made continuous efforts in scenic spot planning, product building, external marketing and brand service, and has successively created a large number of colorful tourism products, forming a tourism product system suitable for all seasons.

At the ASTA China Tourism Marketing Exchange Week held last year, Guiyang strengthened its docking with many inbound tourism enterprises in the United States, launched a series of new tourism products and routes, and launched a number of special tourism preferential policies for American tourists. From 20 1165438+1October1to 2018 65438+February 3 1, American tourists can enjoy free tickets to all toll-paying scenic spots in Guiyang with their valid passports.

Through a series of "combination boxing", Guiyang's inbound tourism market has been boosted. "There are at least five overseas tour group orders this year, which were launched together with Guizhou CYTS through the platform built by ASTA China Tourism Marketing Exchange Week." Zhu, president of Guiyang Travel Agency Association, said that every foreign tourist who comes to Guizhou is a "mobile business card", and the good customs of mountains and waters here will spread all over the world. The opening of two North American routes makes ASTA full of expectations.

"Before the opening of the two North American routes, American tourists entered Guizhou, mostly transiting from first-tier cities such as Beijing and Guangzhou. The diversified choice of tourism products is likely to dilute the concentration of tourists in the southwest market and divert tourists from Guizhou. " Said to Zhu. Two North American routes are more accurate and optimized. It is difficult for Hong Kong to disperse tourists because of the great difference in tourism positioning and obvious market segmentation with Guizhou.

Zhu also introduced that tourism products that entered Guizhou in the past may stay in Beijing for 5 days, Guizhou for 5 days and transit for 3 or 4 days. Now, two intercontinental routes in North America have made new product combinations. Excluding the two-day transit, tourists will stay in Guizhou or neighboring provinces for more than 10 days, which is of great benefit to the tourism market in Guizhou.

The opening of two intercontinental routes in North America not only made Guiyang local travel agencies high-spirited, but also made Hong Kong Airlines fly with confidence. The manager of Guiyang Sales Department of Hong Kong Airlines said that the opening of Guiyang-Hong Kong-San Francisco route is not only a direct response to the market, but also the company's long-term overall strategy. At present, Hong Kong Airlines has successively cooperated with many large local travel agencies in Guiyang to develop more convenient, preferential and distinctive tourism products and recommend them to the world.

With the opening of two intercontinental routes in North America, the marketing promotion of "inbound tourism" by the Municipal Tourism Commission will be put on the agenda one after another. "From the combination of tourism products, to the formulation of marketing model, to the design of boutique routes, every detail of building a world famous tourist city must be intensively cultivated." Yang Hui, director of the Marketing Department of the Municipal Tourism Commission, said that next, Guiyang will actively connect with overseas cities such as Moscow, Paris and New Delhi, revitalize the stock, make big increments, fill shortcomings, expand market players through air-rail combined transport, expand tourism exchanges between Guiyang and other countries in the world, deepen tourism cooperation, and help build a world-renowned tourist city with ecological characteristics.

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